Stella Pop Content Marketing – Three Sized Success Stories.
Content Marketing by Stella Pop
Stella Pop Content Marketing – Three Sized Success Stories.
Content marketing has matured into the vehicle all the way from the mega-corporation to the local bank. Each size and type of company are now using niche oriented content marketing to reach larger more focused groups for less money than traditional impression based advertising.
Here are three examples of contenting marketing that has touched a group, communicated effectively and made a connection:
- Venti – Take Nike+, an online community focused on providing a resource and through participation touching the exercise “tribe” with a powerful online community. If your into exercise there’s nothing more important than tracking fitness progress and measuring yourself by involvement in an exercise community.
- Grande – This example from Blendtec is viral in nature but used a twisted and fun video message and created a massive following which led to incredible exposure and more customers. “Will It Blend” is absolutely fun and millions of people watched with the help of the main steam media’s pick up of the outrageous blending of anything like: an iPhone, hair clippers, golf balls and a video camcorder.
- Tall – A Washington DC metropolitan area one branch bank created a “Switch Kit” for business banking client, this is the type of ease of business orientation that businesses need to focus on while communicating expertise and resources. I know if I was going to change banks, I would want it to be as easy as possible without worry of complication.
What content does your company have that could connect you with your audience? Usually it’s right there in front of you. At Stella Pop, nothing we enjoy more than digging around in your figurative “content closets” and finding the right content to make that connection.
Are you making that connection? Call we can create a connection that gets your company noticed in a crowded marketplace – 877.299.FIZZ
Stella — Rooting around for the perfect content.
