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Stella Pop Content Marketing – The New Publishing that Connects.

Posted by: Michael S O'Grady    Tags:  Advertising, Content Marketing, content publishing, Marketing, message, online content, PR, re-contenting, SEO rich content   



Content = SEO (search engine optimization)

Content = SEO (search engine optimization)

Stella Pop Content Marketing – The New Publishing that Connects.

Do you have a website? But no one goes there, finds it or does anything with it once they get there?

Businesses are starting to understand that today’s marketing is a whole like publishing. Each company has great products or services and all they’re really trying to do is connect with their audience.

You have every opportunity to become a trusted content provider, even if you are a small company in a niche market. Heck, even if you are a start-up with two employees, you can now run with the big boys by publishing and marketing your story online through content marketing and publishing. Another aspect that most company’s forget is all that content that you’ve built up but is no longer used, let Stella Pop, “re-content” your material into relevant messages and format that will energize your core audience and clients.

As media quality declines, look for the content gaps, left by larger competitors or with your vertical market. An example, has your local business sections disappeared or become so insignificant that nobody bothers to open it? Perhaps, as a bank or insurance company, you could step in with relevant content. Has a favorite trade publication disappeared or declined in quality? Fill the void with solution-oriented content that your clients or prospective clients still need.

Be the new provider, resource or expert. You already are doing everyday in your business, now let’s communicate that message through online content.

And here’s a post script, all that content you possess, the “rich” and searchable material that the search engines are looking for, don’t fall for the old story you hear from SEO companies, “You need to SEO your website!”

No, you need to SEO your website and create compelling and creative content that people want to “click” through too. I haven’t met a SEO company yet that creates content and works with your content, actually creates – only Stella Pop.

Stella says __ We don’t make the pop, we make the FIZZ!

Call us 703-956-3022 or toll free at 877-299-FIZZ.

Technorati Tags: Advertising, Content Marketing, content publishing, Marketing, message, online content, PR, re-contenting, SEO rich content

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