Fairfax County Police Cruiser - Cruising on a Sunny Day.

I absolutely love the New Fairfax County Police Brand Message – Seized!

It’s brilliant and I would love to talk with whoever came up with idea because it – WORKS. Here’s why?

If you deal drugs or cross the law, we’re going to be driving your sweet ride and enjoy every sun filled moment of it. It sends a subtle but effective message that strikes right to the heart. How it all went down today.

Fairfax County Convertible Police Cruiser - A brand message beyond.

I pulled up behind this “undercover sun lover” at a stoplight outside the Reston Town Center,  the new addition to the Fairfax County, Reston Police Squad included a sweet female police officer on hazardous duty – sun screen not included. I was laughing once I realized what the deal was and she laughed right back, this is perfect and makes the point right along with the BMW’s vanity tag – SEIZED!

What kind of message does your organization project, is it funny and pointed? It better be because no one will notice you in this incredibly crowded content world.

Stella says, make a message that attracts comment and notice maybe make it thought provoking like the Reston Squad of the Fairfax County Police.

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