The Emperor's Old Clothes
Stella Pop Content Marketing
“A Play on Words that Makes a Connection”
How about this titled site and article play on words, “The Emperor’s Old Clothes: Popped in on Stella’s Pop-Up in East Hampton’s Springs.” The story and title subtly word play draws you in and then the wordsmith goes for the content kill with a well written recount of Stella McCartney’s boutiques arrival in the little town of East Hampton Springs, New York. Is he happy to see another “pop-up” shop or miffed? I know Stella was happy for all the free press and a quick exit from a successful trunk show out in the deepest “burbs” of New York.
These garish neon pink flyers were all over town this week trumpeting the news: Stella McCartney was setting up a Pop-Up shop at a gallery in the deepest, most remote region of East Hamptons , known as The Springs. It’s claim to fame is that it is the last unspoiled part of town,where there’s still beautiful land ,woods , the bay and a large working class population. It’s where we live and love the fact it’s still quiet and un-spoiled. Springs is also home to the Jackson Pollock/Lee Krasner house and study center. People make regular pilgrimages there to see the house, left as it was when they livedand worked there. The Springs is considered the blue-collar hamlet of town unlike our rich relations 10 minutes away in the “Village”.
So why Stella decided to open her shop way out here in the middle of nowhere is beyond me? It must be the maverick in her. There’s something so Indie about her. It certainly shows in much of the clothes that hung so charmingly and unassumingly on simple racks , 2 by 2 by 2 by 2…..
The venue was the Fireplace Project, a two level cinder blocked structure filled with sculptures and odd card board cut out constructions. Some or all of the Art went right past me as did most , but not all, of the clothes. The theme was decidedly Kiddie Art. The joys of naive, grossly over-priced pieces resembling Pinatas and decorated hulla hoops dovetailed masterfully with the odd assortment of clothes, I mean “Collection”. It was billed as a trunk show, so everything was full price.
Click here to get the rest of the article at “The Emperor’s Old Clothes.”
Stella McCartney
This content delivery was well thought out and the search engines loved the connection between the play on words and the articles intent to craft an opinion story that probably connected with a large audience in East Hampton Springs, New York.
All my best, Stella__ not Stella McCartney but another equally talented Stella from Stella Pop
