Stella Pop Creative Services - BMW Art Cars Collection: Connecting with Clients through Creativity
Stella Pop Creative Services
BMW Art Cars Collection: Connecting with Clients through Creativity
BMW Art Cars Collection is a unique link between the automotive world, design, it’s up-scale clientele which ultimately reaches across boundaries through design based advertising developed for a core audience through a creative content.
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Does your company have a creative message that would draw attention and create a quiet client conversation?
BMW does it through their “Art Cars” program and it’s made for an enduring connection over the last decade. Hopefully they will continue this program and draw more of our attention to their design and products through the eyes of the creative community’s vivid imagination and a love of the BMW brand.
Here’s the “Art Cars” story and how it might spark your organization interest in reaching out to a creative services company that can help you attract and maintain a conversation with an audience - building real business opportunity at the same time.
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BMW is no stranger to creativity and design, look at their award winning automobile design and you can see a thread that links compelling design and a concentrated effort to connect with existing client and prospective clients.
Their decade long artist program started by French BMW racing enthusiast auctioneer, Hervé Poulain and renowned artist Alexander Calder, transformed his BMW racing car - a BMW 3.0 CSL - in the early 70’s.
Car Body Design by FTM Studio illustrates this point in their article titled, “BMW Art Collection: the history,” a running history of the BMW program and it’s successful connection with the BMW community.
Here’s a clip from the article:
The first vehicle to establish a symbiosis between the world of art and the world of motorsport later participated in the 24-hour race at Le Mans. Prompted by enormous enthusiasm for this work of art on wheels, BMW then decided to put its brilliant idea of establishing the Art Car Collection into practice.
In the years that followed, this unique combination of motorsport and design fascinated the famous artists of our time - Frank Stella, Roy Lichtenstein and Andy Warhol have all turned BMW racing sportscars into Art Cars.
The spectrum of designated models widened in the ‘80s; the painted bodywork was no longer restricted to racing cars that had taken part in the renowned 24-hour race at Le Mans, but now encompassed all BMW production models.
The concept of BMW automobiles as mobile canvases of symbolism and expression raced around the track creating stunning visuals envisioned by many esteemed artists.
As you can clearly see this marketing and advertising program caught the imagination of a loyal and dedicated brand following sparking contact and conversation. In my 20 years of marketing experience, I have met very few companies that don’t have some kind of compelling message that can be leverage into a relationship and built into a lasting conversation with clients and client prospects. It sometimes requires some digging through the archives but it exists and organizations that put the creative effort into motion can and usually see a bottom line oriented and measurable increase in client conversation and conversion.
Isn’t this what every company is looking for after all, the chance to communicate as a resource within their sphere of products or service expertise.
What an incredible opportunity, turning the intrusive brand message into a spark that leads to a relationships built on respect and trust of expertise.
Stella Pop _ creating connection for our clients, one message and conversation at a time.
