Stella Pop: Are You Going Nowhere with Marketing Efforts?
Are You Going Nowhere with Marketing Efforts?
Stella Pop - Fly Free with Your Marketing Message
I’m a Seth Godin groupie but don’t tell anyone, I read everything he writes (well maybe not everything) and I love to think about the future and where I’m journeying in this adventurer call business and marketing. How about you does your mind wonder about the possibilities?
Seth has this ability to look at a situation and dig deeper than most mortals especially when it relates to connecting to core audience and creating remarkable message marketing that works.
In this article featured below, Seth talks about “Traction and Friction” and how following the pack can be a dangerous way of living in the business world. Hell, it’s just plain dangerous do it anytime. When you follow the pack you give away your passion and inspiration, following the rules everyone else has set up to keep us in line and out of the liquid marketplace of ideas and connecting. It’s time to get out of line and make some traction and friction for yourself, your business or your organization. And now is no better time to start.
Maybe it’s a corporate blog, a new brand that takes an evolutionary step, approaching new audience or a tiny tribe within your core audience with something “remarkable” and creative in the messaging area. Go ahead what are you waiting for? Your competition to go blowing by you to the top of the heap and the ultimate - building their dream - the dream.
Here’s is Seth’s article in full but please link through to his blog, it’s got a wealth of thought provoking information.
Traction and friction - Seth Godin
A big car on a wet frozen lake goes nowhere. No traction, no motion.
A small bug working its way across a gravel driveway takes forever. Too much friction, too little motion.
If you’re stuck, it’s probably because one of these two challenges.
There’s not enough traction online. Too many choices, too few boundaries. It’s easy to get stuck because there’s nothing to push off of, no box to think outside of.
There’s too much friction in stuck industries. The walls have been expanded for so long, you just can’t get over them.
The power of online platforms is that they create traction. No, you can’t write more than 140 characters, no you can’t design any layout you want, no you can’t spam everyone with your inane sales pitch. You have something to leverage against, but it’s that thing, the friction, that makes it work.
The best marketers I know make up rules for themselves and they don’t break them. It’s very easy to surrender to the moment and walk over to the next hill. It’s more productive to climb this hill instead.
A parting thought on the subject of “traction and friction,” you have products, services and organizations you look up to this world - what are they doing that separates or differentiates them from their competition? Is it a message or delivery method that leaves a memorable impression of them in your mind for years.
Maybe it’s time for you to create a memorable message? To create a message that’s metaphorically speaking is a butterfly and not an ant crawling along the road.
Stella says “make we don’t make the pop, we make the fizz!”
