Stella Pop: Paul Harvey and The Rest of the Content Story
Paul Harvey and The Rest of the Content Story
Stella Pop Content Marketing Washington DC
Everyone knows his trademark phrase, And Now - “The Rest of the Story,” it’s unforgettably associated with the icon of radio content. When you heard that phrase, you turned up the radio and listened. This is the trademark of great content - it connects. But this connection takes time, years so be patient and most importantly be creative, Paul Harvey built his reputation, brand, content and message delivery skills over a very long period of time.
Check out this article by Jack Funderburk, appearing at Junta42 titled, Paul Harvey - A Content Marketing Icon, it’s a good read and I wish I had seen the obvious connection between Mr Harvey and present day content marketing. Good job Jack!
Paul Harvey was a niche content marketer BEFORE most of us were born.
Paul Harvey, an American Icon for over 50 years, known best for “the rest of the story” and his classic ending to each broadcast: Good Day!
Nine years ago in the year 2000, when he was 82 years old he signed a 10 year, 100 million dollar contract with ABC and completed all but the last year of it when he passed away at age 89 in early 2009.
Yes, a 10 year 100 million dollar contract! Don’t you think that if we’re going to follow the lead of someone in marketing and advertising that this is one great choice. Now, of course, we will all be following his lead with respect to his ultimate destination as we have no choice. But with regard to the use of content within a niche and marketing consistently, we would all do well to follow.
You see Paul Harvey was a premier marketer long before the internet. So, what is the rest of the story here? Paul Harvey understood that you find and develop your niche, build great content to support it, and then consistently meet the ongoing wants of that niche market.
Sound Familiar?
Isn’t this the strategy we read and hear about every day that we now have named web 2.0? Paul Harvey just did it naturally. He didn’t need a name for it - and we should follow his lead if we want to compete in the current marketplace.
Who else could make an advertisement for popcorn and make it sound like breaking news right off the press! And when you realized it was an advertisement you weren’t angry but rather… a smile slowly drew itself around your lips …and apparently you remembered the popcorn because advertisers were not going to pay big bucks for his ads if they weren’t getting a nice return.
Paul Harvey only had a high school education when he was hired for his first gig for $29.50 per week reading the lead into the broadcast for the Saturday Matinee at the Metropolitan Opera.
He believed in hard work!
He hated big government!
But he was never really ultra political!
His last broadcast was made just a few days prior to his death while lying quietly in the Mayo Clinic.
This legends’ 70 year career is phenomenal and he taught all of us gurus long ago what it took many of us a lifetime to learn - Find your niche, provide excellent content, be consistent, honest and hard working and you can market yourself to the great heights you deserve.
Read the entire story entitled ‘Good Day! Paul Batura has written the book, The Paul Harvey Story. So, pick it up for a great read to better understand this icon who understood niche content marketing long ago before most of us even knew we were always being marketed by great lead-in content.
Look at your content marketing in the same way that Paul Harvey did, to be successful a good story builds over a long time.
Stella says, connection and content are really simply put just business story telling in multiple formats. Be creative in your delivery.
