Seth Godin and The Tribes We Lead

Are You Connecting with Your Audience? Stella Pop

Are you and your organization trying to reach an audience?

Guess what, your leading a tribe or trying to connect with a tribe? And they’re looking for you so you better make it easy to find you and connect. As Seth Godin would say, better make your product, service and message - remarkable. Or the tribe moves on and finds a new and better tribe to follow.

I bet your asking, what is a tribe anyway?

Well the simple answer, a tribe is the group of individuals your organization is trying to reach for some purpose and this tribe is much smaller than let’s say the whole online universe and they’re interested in your message, product or service.

I bet you didn’t know your a chief of a tribe and your tribe wants information about “YOU” so they can follow, trust, think, seek out your resources and expertise. Usually this following starts online and then step forward toward contacting your organization directly once some understanding and trust has been built.

Now from one chief to another go watch this video and see if there isn’t a better way to lead your tribe to the product and service that your company provides and communicates. Seth Godin says it better than I and he says it better at Ted.com see his video below:

Stella says, get some tribal gear, put it on and get that message out and make it stick.

We don’t make the Pop, We make the Fizz!

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