Stella Pop: THE PERFECT TIME - Yes it Is and Oh so Subtle.
THE PERFECT TIME - Yes it Is and Oh so Subtle.
What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada.
That’s why I’m so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is growing and developing. Stella Artois’ Short Film Project is an example of a incredibly creative methodology of connecting through compelling, relevant content creation. Maybe you could calling it custom film publishing, whatever.
Take a peek, I think you’ll agree that they get their message out but in a memorable and subtle manner. I thought the definition of subtle:
subtle |ˈsətl|adjective ( -tler , -tlest )(esp. of a change or distinction) so delicate or precise as to be difficult to analyze or describe : his language expresses rich and subtle meanings.• (of a mixture or effect) delicately complex and understated : subtle lighting.• making use of clever and indirect methods to achieve something : he tried a more subtle approach.• capable of making fine distinctions : a subtle mind.• arranged in an ingenious and elaborate way.• archaic crafty; cunning.
Is this definition one you would apply to your marketing and advertising program:
Link to Stella Artois Short Film Project - Enjoy!
TriggerStreet.com is the independent film site
involved with the creation of this project.
Does your company have a compelling story, that connects?
Better get busy.





