Suicide, New Gym Memberships and Victoria Secret
Suicide, New Gym Memberships and Victoria’s Secret Annual Fashion Show – What do these three things have in common?
After the airing of the Victoria’s Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it’s not worth it and take the proud but easy way out – suicide.
First it’s the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym) but the real secret for anyone with a product or service is the thoughtful creation of content that entices a huge audience to quickly run back to the video year after year to see all those beautiful, well um, beautiful content assets. If you know what I mean – nudge, nudge and wink, wink.
What does this have to do with content marketing, branding, creative video and custom publishing – nothing I just like the video, don’t tell my wife. Laughing quietly to myself.
Seriously Victoria’s Secret has promotion, branding and the science of creating custom content down to a refined science. Just take a look at the video below for the evidence and get thinking about the possibilities for your companies content marketing program. Make sure you throw out the old rules and start building something that can and will last, that creates a world wide rave or sparks the imagination of clients and client prospects.
Stella says, if your not creating something interesting, creative or compelling and promoting the hell out of it – your dead in the water. Stop plugging your clients into the same old processes, techniques and long held traditions of marketing and advertising methodologies.
What do you think?
