Trick or Truth: Global Warming and “me” Marketing

Trick or Truth: Global Warming and "me' Marketing

I have no idea! And neither does anyone else but this isn’t about the data. It’s about presenting the data and neither side has done a good job at presenting the facts and fiction.

Want to why I know this?

Just look at the divide that exists within the general population - it split right down the middle. The answer lies in “me” marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people.

Take a look at each sides story:

1. Climate Warming:

• COP 15 United Nations Climate Change Conference 2009
• Global Warming - Myth or Reality

2. Everything is OK with our Climate:

• The Myth of Global Warming
• Mike Fox: The Final Collapse of the Global Warming Myth

It doesn’t matter what your opinion is on global warming but I think we can all agree that the presentation has been “terrible” at best.

Stella says, make a clean planet a financial reality that presents the reason from a dollar-and-cents perspective and the world will follow with their wallet wide open.

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