Trick or Truth: Global Warming and “me” Marketing
Trick or Truth: Global Warming and "me' Marketing
I have no idea! And neither does anyone else but this isn’t about the data. It’s about presenting the data and neither side has done a good job at presenting the facts and fiction.
Want to why I know this?
Just look at the divide that exists within the general population - it split right down the middle. The answer lies in “me” marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people.
Take a look at each sides story:
1. Climate Warming:
2. Everything is OK with our Climate:
It doesn’t matter what your opinion is on global warming but I think we can all agree that the presentation has been “terrible” at best.
Stella says, make a clean planet a financial reality that presents the reason from a dollar-and-cents perspective and the world will follow with their wallet wide open.
