Branding: Korbel Pops This Time of Year
Branding: Korbel Champagne
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets.
BrandChannel’s article “Korbel pops”
This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year.
It’s no wonder that the brand’s humble roots began with three entrepreneurial and rugged brothers who emigrated from Czechoslovakia to California. The accessible brand is a mainstay at all types of celebrations and does not position itself as a pretentious and overpriced champagne that requires the budget of a rap video to enjoy. It’s down to earth, but bubbly. Fun, but not trashy. Korbel is the champagne for the rest of us, at our best times.
StellaPop says, check out the Korbel site and see how you feel about this iconic champagne brand. And don’t let all those bubble go to your head, cheers!
