10 Reasons Why You Won’t Do Content Marketing – You Gotta Read This
10 Reasons Why You Won’t Do Content Marketing (and continue doing the same thing)
Joe Pulizzi - Get Content, Get Customers
This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience.
Here’s a tiny preview please click through for the full read:
I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client’s goal was to reach certain consumer segments in the southeastern states. They had a budget of $2.5 million dollars for marketing spend for the campaign.
The client’s VP of Marketing didn’t think anything could be done with a marketing budget that small.
That client is thinking about the world we used to live in. The world of radio, television and placed media. It’s hard to believe, but most of the marketing world still live in this reality.
Just think what kind of impact we could make with a $2 million dollar content marketing budget. Boy, hire a few expert journalists to crank out some amazing content and you still have almost $1.9 million dollars left.
Click here for the full article…. Junta42.com
