Stella Pop Plays Guess The Highway Signs!
I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats.
I’m sorry, it was just to much to resist and I was tired of looking at the Wyoming country side.
Have fun with this one! I bet you can’t get them all?
Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever.
Guess That Highway Sign!
From Fast Company BY WILLIAM BOSTWICK
Photographer Josef Schulz has a game for all the semioticians out there.
If Lacan and Rosenquist went on a road trip, they might come back with something like Dusseldorf-based photographer Josef Schulz’s Sign Out photo series. Schulz traveled the country photographing highway signs and then photoshopped out all the text, leaving only bright colors and clean geometry. Can you tell what they are?
With Vegas’s sensory overload back on the architecture scene, buildings becoming more and more media-friendly, and even Google maps updating its billboards, it’s refreshing–and surreal–to see signifier-less signs (or is it the other way around?). Denny’s has never felt so Zen.
StellaPop! says two little boys bored, tired of the sign game and driving the country side, bad things are bound to happen.
