Twitter’s New Monetization Platform – Coming Soon
Twitter’s new monetization platform is coming soon to a tweet near you. It seems that twitter’s co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month.
Via Silicon Alley Insider -
At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), ‘I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?’ Biz says no. But, he adds:
We’re going to roll out something we think appropriate not just for Twitter users but also for the ecosystem when we develop this monetization platform, it’s not going to be just for us, it’s going to extend to all these apps that are out there that everyone is using.
Is this a smart move on Twitter’s part? Maybe.
While it’s stuffed with cash from venture capitalists, the companies that help make it a success like Tweetie, Tweetdeck, and Hoot Suite aren’t quite as well off.
We don’t get a whole lot here but something is in the wind and should be very interesting for future business schools to study the success or failure of the model – build it and they will come then try and make some money. Venture Capital community might find it hard forgetting The Twitter Model if monetization is not right around the corner and it better look a lot like a huge basket filled with cash.
What happens when Twitter rolls out the advertising? Does the herd of tweet-aholics go away? Are they just Twitter tired and will not tolerate more online paid advertising?
Stella says, I’m on the tweeting edge of my seat. Thanks Marketing Pilgrim and Silicon Alley Insider.
