Can Animated Video Capture A Company’s Global Vision?
I found this little gem at InformationWeek – Global CIO Blog, the piece was written by Bob Evans, Senior VP – Global CIO. Here’s the video – enjoy!
Can a 5-minute animated video capture a technology company’s global vision? IBM’s “The Internet Of Things” YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.
Most of the animated video is a spirited mix of voice-overs describing the rise of intelligent and interconnected instrumentation in everything from tech devices to waterways and appliances and radiators spewing out signals to the 2 billion people who’ll be online within the next couple of years. And I liked a couple of metaphors that were used to describe the resulting information flow: a “global data field” and the planet’s “central nervous system.”
Click here for the rest of the article at InformationWeek by Bob Evans.
Stella says, get some of your own animated content to tell a story that stands out in the crowd. How crowded you ask? We each see 5000 brand messages everyday, that’s how crowded.
