Content Marketing – Can iPad Save Newspapers And Magazines?
iPad by Apple
Remember that post a few months ago about iPad and the Apple new content delivery system, “Direct to Device – iContent By Apple,” well here’s a great follow up look at two areas of content and the iPad.
cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET
“Can iPad Save Newspapers & Magazines?”
Yesterday I was part of CNET’s Reporters’ Roundtable, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times, and me.
Some of the issues brought up:
—What is the problem at newspapers and magazines?
—What’s different about the iPad? (a business model reset?)
—How much will readers pay? Should they pay anything?
—Will magazines’ investments in developing iPad version pay back? And more importantly, do people want to read this way?
—What can publishers learn from music industry in doing deal with Jobs? Is Jobs going to take over news the way he did music? Censorship issue?
Stella says, content from multiple sources will be more fluid and accessible in the future across multiple devices.
