Apps and Advertising – It’s Raining Sales
Apps and Advertising - It's Raining Sales
It seems that it’s raining sales from advertising place on apps.
From MediaPost Blogs, “App Ads Precipitate Sales” by Jack Loechner
A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report “examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery.” 55% of the on-the-go audience owns an app-enabled smartphone or mobile device. The top devices (and % ownership) are:
iPhone – 36%
BlackBerry – 27%
iPod Touch – 17%
Android – 7%
Windows Mobile – 5%
Palm – 2%
Respondents say that advertisements on mobile devices are both welcome and effective, with 53% saying they were willing to share their location to receive more relevant advertising, and 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.
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Stella says, go forth and be mobile.
