Blog Blog Archives
Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: StellaPop
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
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Jan 24
0
Entrepreneurs Manifesto And Declaration of Rights
Posted by: StellaPop
Tags:
Advertising, Branding, business blogging, business issues, Content Marketing, Creative Services, Custom Publishing, Entrepreneurs, Entrepreneurs Manifesto and Declaration of Rights, Marketing, small business, small business branding, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, Web 2.0, wordpress
Posted date:
January 24, 2010
Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur. The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...
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Jan 23
0
What Can’t You Do?
Posted by: StellaPop
Tags:
Advertising, Branding, Conan O'Brien, Content Marketing, Creative Services, Custom Publishing, Marketing, positive thinking, Tonight show
Posted date:
January 23, 2010
I believe there isn't anything you cannot do. Especially if you have passion, faith, energy and thick skin. It all starts with starting. It's not always going to be easy but what is that's worth doing. Remember the clerk with a good head for numbers and the crazy hair? Well he birthed an equation that changed the world and changed his life in the process. Some people will say his idea has brought lots of pain and death but I believe this equation will bring far more positive outcomes than negative. Sometimes it takes awhile to get there. Are you that clerk, sitting and dreaming about...
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Jan 15
0
Goodwill Brand and Content Marketing Video Series w/ Miss DC
Posted by: StellaPop
Tags:
Advertising, Branding, business blogging, charitable donation, charity, Creative Services, design, donate clothing, donate household items, eco fashion, goodwill, Goodwill Industries, Goodwill of Greater Washington, goodwill stores dc, interior design, Jen Corey, Miss America 2010, Miss DC 2009, rap-opera, re-content, recycle, refashion, reuse, social media, style, vintage clothing, Web 2.0
Posted date:
January 15, 2010
Stella Pop and Goodwill last week launched the first part in a series of branding and content marketing video vignettes about the green benefits of shopping at Goodwill. This three part video series follows Miss District of Columbia, Jen Corey and the DC Goodwill Fashionista, as they set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen's new apartment transforming it from empty and bland to chic and colorful without breaking the bank! Does your company or organization have creative content that connects and engages an audience thus communicating...
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Jan 12
0
Sarah Palin and Fox Business – The New Reality, Reality Show
Posted by: StellaPop
Tags:
Advertising, Amazing Race, America's Got Talent, American Idol, Big Brother, Branding, Content Marketing, Creative Services, Custom Publishing, Dancing WIth The Stars, Fox Business, Jersey Shore, Marketing, More To Love, Palin, Project Runway, re-content. reality tv, reality television, Sarah Palin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Survivor, The Bachelor, The Biggest Loser, The Next Food Network Star, Tori and Dean, Web 2.0
Posted date:
January 12, 2010
Sarah Palin will now be appearing on Fox Business Network. Does this point to a new breed of television show - The Reality, Reality Show? I'm not picking sides here, what american really cares: Republican or Democrat, good or bad, conservative or liberal, shirts or skins, socialist or capitalist, blue or red, doesn't really matter. It's one big, well paying football game and both sides enjoy playing the endless game that has momentary winners and losers but never a clear victor thus ensuring the perpetual season called professional politics, media, lobbyist and big corporations. The funny...
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Jan 12
0
All About Goodwill
Posted by: StellaPop
Tags:
Advertising, Branding, charity, City Renewed, Content Marketing, Creative Services, Custom Publishing, DC, DC Goodwill Fashionista, District, employment services, fashion, giving, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, household items, Jen Corey, job training, Kokayi, Marketing, Miss DC, Miss District of Columbia, PR, re-content, recycling, refashion, reuse, stella, Stella Pop, StellaPop, Stellas Pop Factory, thrift shop, vintage clothing
Posted date:
January 12, 2010
It's always nice to read an article that oozes kindness and thoughtfulness. "All About Goodwill: Miss DC's Recycling Platform (And How We Can All Take A Stand) By Cynthia Bosnian of City Renewed is just that kind of good- hearted and giving article with a community perspective. What makes it so thoughtful? Simplicity - the simplicity of giving those slightly used clothing and household items to an organization (Goodwill) so that they can be ReUsed, ReCycled and ReFashioned. Here's a look at Cynthia's article please click through to enjoy the full read: Most of us are no doubt familiar...
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Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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Jan 06
0
10 Reasons Why You Won’t Do Content Marketing – You Gotta Read This
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Get Content Get Customers, joe pulizzi, Junta42, Marketing, PR, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
January 6, 2010
10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing) This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience. Here's a tiny preview please click through for the full read: I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states. They...
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Jan 04
0
The Power Of Rest For Creative Professionals
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Marketing, re-contenting, sabbatical, Stefan Sagmeister, stella, Stella Pop, StellaPop, Stellas Pop Factory, stress relief, Ted, Ted dot com, YoStella
Posted date:
January 4, 2010
Heck - rest is important for everyone. Ever had a great nights sleep and awoke refreshed with a new perspective for the day? Those moments of rest seem far and few between but there is one way around this problem. First make sure and take a long vacation like a two or three weeks in your favorite location at least once a year and every four years take a couple month sabbatical and recharge your battery. The problem it's hard to do in this competitive world but maybe you'll be a better competitor, employee, leader or entrepreneur especially when you return with a rested mind, body and soul. Here's...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 26
0
Branding: Korbel Pops This Time of Year
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, creatives services, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
December 26, 2009
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets. BrandChannel's article "Korbel pops" by Jim Thompson writes, This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year. It’s no wonder...
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Dec 23
0
A Proper Lady Shows Some Leg
Posted by: StellaPop
Tags:
Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 23, 2009
Marketing Leg That Is. Does your marketing and advertising show a little leg? Marketing, advertising and branding messages have to step out beyond your comfort levels sometimes and show some leg in order to communicate your message in a crowded and loud marketplace. If you're unwilling to step out in that short dress and lose control of your message a little, figuratively speaking, by showing some marketing leg then it's mostly likely your message won't penetrate to an intended audience and attract attention. Go and dig deep in that content closet and find a short skirt revealing...
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Dec 22
0
Ever Need A Cold One – Stella Artois
Posted by: StellaPop
Tags:
Advertising, beer marketing, Branding, Content Marketing, Creative Services, Marketing, re-contenting, stella, stella artois, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
The Christmas season is upon us and so are all those holiday parties. But after hitting 12 straight parties and doing the rounds of smooze-festivous, you'll be entitled to a cold frosty. The only problem you're in a strange part of town and the local brewery you frequent is all the way across town? Never fear there's an "app" for that ->>> Stella Artios- Le Bar Guide at iTunes Apps StellaPop says, there's an app for everything except creativity. Get some creative content maybe while you're drinking an ice cold Stella Artois. Always drink responsibly and send an eCard and save...
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Dec 22
0
Is Your Company’s Brand Message Safe?
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.
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Dec 18
0
It’s Not Christmas Night But I Find True Awe!
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, viral marketing
Posted date:
December 18, 2009
Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience. The message is true and pure. A Christmas message that the world yearns for - a moment of peace. Not peace and quiet but true peace of mind. The peace of mind that your loved ones look deeply into your eyes for - security, trust and awe. What is awe? Per Webster: a noun feeling of reverential respect mixed with fear...
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: StellaPop
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Dec 11
0
Say What! A New Swedish Study Finds Content Marketing?
Posted by: StellaPop
Tags:
Advertising, blog, Branding, Marketing, PR, Stella Pop, twitter, YouTube
Posted date:
December 11, 2009
A new Swedish study just released has found that content marketing and custom publishing don't really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program. For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...
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Dec 09
0
The Art of the Interview: Marc Pachter
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, interviewing, interviewing skills, interviews, Marketing, stella, Stella Pop, Stellas Pop Factory, Ted, video content
Posted date:
December 9, 2009
Check out our interviews at eVid Magazine
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Dec 07
0
Trick or Truth: Global Warming and “me” Marketing
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, me Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction. Want to why I know this? Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people. Take a look at each...
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Dec 07
0
Using Your Sixth Sense and the Census – Marketing Data
Posted by: StellaPop
Tags:
Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...
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Dec 03
0
Website Goes to Hell – Now This is Very Funny!
Posted by: StellaPop
Tags:
Advertising, brand, Branding, Content Marketing, Creative Services, How A Web Design Goes Straight to Hell, Marketing, re-branding, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 3, 2009
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Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: StellaPop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
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Dec 01
0
eVid Magazine presents David Meerman Scott interview: “Get Conflict to Connect”
Posted by: StellaPop
Tags:
David Meerman Scott World Wide Rave The New Rules of Marketing and PR Stella Pop Stella's Factory video content, YouTube
Posted date:
December 1, 2009
Stella Pop presents David Meerman Scott at eVid Magazine Bestselling author David Meerman Scott: "Get Conflict to Connect" Marketers should be asking themselves an important question - Are You Telling a Story with Conflict that will engage your audience? Also check out David's sites: DavidMeermanScott.com and WebInkNow.com
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: StellaPop
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Nov 26
0
Baked Alaska and Arthur’s Walk
Posted by: StellaPop
Tags:
brand, Content, Content Marketing, Creative Services, Custom Publishing, Marketing, re-brand. advertising, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Thanksgiving story, walk, walking
Posted date:
November 26, 2009
Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...
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