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Oct 22

The DC Goodwill Mobile App – Design and Content Concepts by Stella Pop Marketing

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, graphic design, Marketing, StellaPop, Washington DC Posted date: October 22, 2010

The Goodwill of Greater Washington mobile app has successfully been delivered and launched! The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store! Go ahead give a little and feel the power of community! It's been all about the team. Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don't let me forget...

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May 26

Apps and Advertising – It’s Raining Sales

Posted by: Michael S O'Grady Tags: Advertising, Apple, apps, Branding, Content Marketing, Marketing, mobile advertising, PR, stella, Stella Pop, stella pop marketing, Stellas Pop Factory Posted date: May 26, 2010

It seems that it's raining sales from advertising place on apps. From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...

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Mar 29

Can Animated Video Capture A Company’s Global Vision?

Posted by: Michael S O'Grady Tags: Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella Posted date: March 29, 2010

I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...

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Mar 26

Twitter’s New Monetization Platform – Coming Soon

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tweets, twitter, Web 2.0 Posted date: March 26, 2010

Twitter's new monetization platform is coming soon to a tweet near you. It seems that twitter's co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month. Via Silicon Alley Insider - At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), 'I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?' Biz says no. But, he adds: We're going to roll out something we think appropriate not just for Twitter users but also for the ecosystem...

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Mar 23

Dream Without Boundaries

Posted by: Michael S O'Grady Tags: stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin Posted date: March 23, 2010

Click the Pic for The Music Video Prize at YouTube Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out.

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Mar 16

Are You Wave Willing To Catch The Wave? Google’s Wave.

Posted by: Michael S O'Grady Tags: 7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella Posted date: March 16, 2010

About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...

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Mar 12

10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter

Posted by: Michael S O'Grady Tags: 7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella Posted date: March 12, 2010

Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...

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Mar 02

Communicating Your Brand Message – A Quirky Video That Connects

Posted by: Michael S O'Grady Tags: 7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella Posted date: March 2, 2010

Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...

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Feb 24

Don’t Read These Best Business Books – You Might Find Marketing Success!

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow Posted date: February 24, 2010

I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...

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Feb 04

Direct to Device – iContent by Apple

Posted by: Michael S O'Grady Tags: Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella Posted date: February 4, 2010

Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...

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Jan 31

What is Twitter? The New World Wide Guide

Posted by: Michael S O'Grady Tags: 7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide Posted date: January 31, 2010

Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...

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Jan 26

Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio

Posted by: Michael S O'Grady Tags: Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0 Posted date: January 26, 2010

DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...

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Jan 24

Entrepreneurs Manifesto And Declaration of Rights

Posted by: Michael S O'Grady Tags: Advertising, Branding, business blogging, business issues, Content Marketing, Creative Services, Custom Publishing, Entrepreneurs, Entrepreneurs Manifesto and Declaration of Rights, Marketing, small business, small business branding, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, Web 2.0, wordpress Posted date: January 24, 2010

Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur. The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...

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Jan 23

What Can’t You Do?

Posted by: Michael S O'Grady Tags: Advertising, Branding, Conan O'Brien, Content Marketing, Creative Services, Custom Publishing, Marketing, positive thinking, Tonight show Posted date: January 23, 2010

I believe there isn't anything you cannot do. Especially if you have passion, faith, energy and thick skin. It all starts with starting. It's not always going to be easy but what is that's worth doing. Remember the clerk with a good head for numbers and the crazy hair? Well he birthed an equation that changed the world and changed his life in the process. Some people will say his idea has brought lots of pain and death but I believe this equation will bring far more positive outcomes than negative. Sometimes it takes awhile to get there. Are you that clerk, sitting and dreaming about...

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Jan 08

Press Release From Stella’s Pop Factory

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing Posted date: January 8, 2010

Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...

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Dec 22

Is Your Company’s Brand Message Safe?

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory Posted date: December 22, 2009

Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.

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Nov 02

Stella Pop: Are You Twitter Tired? – Part Two

Posted by: Michael S O'Grady Tags: Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube Posted date: November 2, 2009

Are You Twitter Tired? The Tweeting End is Nearer than You Think. Part Two The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...

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Oct 15

Stella Pop: Red Bull’s Event Brand Marketing – Connecting

Posted by: Michael S O'Grady Tags: brand marketing, Content Marketing, Creative Services, event marketing, Red Bull, Red Bull - Art of Can, Red Bull - The Art of Can, redbullartofcan, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content, video content marketing, YoStella Posted date: October 15, 2009

Red Bull's Event Brand Marketing - Connecting. Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station. This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola) Then they will be known tby just...

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