The Goodwill of Greater Washington mobile app has successfully been delivered and launched!
The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store!
Go ahead give a little and feel the power of community!
It's been all about the team.
Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don't let me forget...
It seems that it's raining sales from advertising place on apps.
From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner
A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy!
Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.
Most of the animated video is a spirited mix of voice-overs describing...
Twitter's new monetization platform is coming soon to a tweet near you. It seems that twitter's co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month.
Via Silicon Alley Insider -
At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), 'I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?' Biz says no. But, he adds:
We're going to roll out something we think appropriate not just for Twitter users but also for the ecosystem...
About Google Wave
Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation
and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
What is a wave?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand.
Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds.
Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds.
That Google search thing is really incredible and I hope it takes off one day without...
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business:
It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention?
StellaPop...
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success:
1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com
Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery.
I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud.
Microsoft and Google better get their stuff together,...
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide.
When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide.
It's a new World Wide Guide to everything!
Think on this from Bing Twitter - Today's World Wide Guide:
ShiNee
Avatar
Lady Gaga
Miss America
Mass Effect 2
iPhone
Check out Mashable on Twitter,
The average Twitter user doesn’t...
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington.
Across The Fader dot com
Published on January 8, 2010, 12:24 PM By Drea M.
Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur.
The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...
I believe there isn't anything you cannot do. Especially if you have passion, faith, energy and thick skin. It all starts with starting.
It's not always going to be easy but what is that's worth doing. Remember the clerk with a good head for numbers and the crazy hair? Well he birthed an equation that changed the world and changed his life in the process. Some people will say his idea has brought lots of pain and death but I believe this equation will bring far more positive outcomes than negative. Sometimes it takes awhile to get there.
Are you that clerk, sitting and dreaming about...
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia
Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant.
Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
Or is your content marketing, branding and advertising staring at each other like these well executed security programs?
50 Ways to Fail at Security
Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.
Are You Twitter Tired?
The Tweeting End is Nearer than You Think.
Part Two
The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
Red Bull's Event Brand Marketing - Connecting.
Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station.
This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola)
Then they will be known tby just...