Blog Category / Branding
Jan 03
0
The Time of Year for Starting Anew?
Posted by: Stella Pop
Tags:
Branding, graphic design, Marketing, StellaPop
Posted date:
January 3, 2012
Stop to think, starting anew can be life saving because it makes you focus on what's really important in life and commerce. This story is heartbreaking and inspirational at the same time, a teen telling his story via YouTube nights before his death. Titled, "This is my story - Part 1 & 2” by Ben Breedlove from Austin, Texas. Part 1 Part 2 The start of a new year can be a bit overwhelming maybe it's time to "start" differently by telling your story. Living it to the fullest, StellaPop And thanks, Ben!
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Sep 01
0
It’s All Local and Caffeinated.
Posted by: Stella Pop
Tags:
Branding, graphic design, Marketing, StellaPop
Posted date:
September 1, 2011
As I was working this morning in one of my local coffee shops... Everyone entering was so happy to see each other, a pleasant morning of small talk and exchanged greetings with friends, co-workers and neighbors as they "coffee-d" up for the start of the day. You cannot re-created this kind of community at the injected molded plastic world of over stuffed couches, green paint and swing hipster music which has become a mindless ritual. Or the new coffee ritual observed by millions across the country, sitting in their cars with windows rolled down, yelling at the aluminium box as a returned barking...
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Sep 01
2
Marketing and Social Media Seeds Sprout Into Future Growth
Posted by: Stella Pop
Tags:
Posted date:
September 1, 2011
In 2011 U.S. Small Businesses Plan to Spend More on Marketing By Using Social Media It is not surprising that small business owners are feeling more optimistic but are they reading the marketing and advertising landscape realistically especially the social media tea leaves? I think the question really should read, Is social media the holy grail of connecting with their audience and creating a compelling message? SocialMediaDigest says this, According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners are increasingly optimistic overall, and 46% plan increased...
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Oct 22
0
The DC Goodwill Mobile App – Design and Content Concepts by Stella Pop Marketing
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, graphic design, Marketing, StellaPop, Washington DC
Posted date:
October 22, 2010
The Goodwill of Greater Washington mobile app has successfully been delivered and launched! The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store! Go ahead give a little and feel the power of community! It's been all about the team. Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don't let me forget...
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Oct 08
0
At Least They’re Talking? The Gaps New Logo.
Posted by: Stella Pop
Tags:
Branding, graphic design, Marketing, StellaPop
Posted date:
October 8, 2010
Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...
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Mar 29
0
Can Animated Video Capture A Company’s Global Vision?
Posted by: Stella Pop
Tags:
Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 29, 2010
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...
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Mar 23
1
Dream Without Boundaries
Posted by: Stella Pop
Tags:
stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin
Posted date:
March 23, 2010
Click the Pic for The Music Video Prize at YouTube Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out.
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Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Stella Pop
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
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Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Stella Pop
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
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Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Stella Pop
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
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Feb 24
0
Don’t Read These Best Business Books – You Might Find Marketing Success!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow
Posted date:
February 24, 2010
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
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Feb 09
0
Stella Pop Plays Guess The Highway Signs!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, games to play while driving, highway signs, Marketing, re-branding, re-contenting, stella, Stella Pop, Stella Pop Plays Guess The Highway Signs, StellaPop, Stellas Pop Factory
Posted date:
February 9, 2010
I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats. I'm sorry, it was just to much to resist and I was tired of looking at the Wyoming country side. Have fun with this one! I bet you can't get them all? Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever. Guess That Highway Sign! From Fast Company BY WILLIAM BOSTWICK Photographer Josef Schulz...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Stella Pop
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Stella Pop
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
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Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: Stella Pop
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
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Jan 24
0
Entrepreneurs Manifesto And Declaration of Rights
Posted by: Stella Pop
Tags:
Advertising, Branding, business blogging, business issues, Content Marketing, Creative Services, Custom Publishing, Entrepreneurs, Entrepreneurs Manifesto and Declaration of Rights, Marketing, small business, small business branding, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, Web 2.0, wordpress
Posted date:
January 24, 2010
Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur. The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...
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Jan 23
0
What Can’t You Do?
Posted by: Stella Pop
Tags:
Advertising, Branding, Conan O'Brien, Content Marketing, Creative Services, Custom Publishing, Marketing, positive thinking, Tonight show
Posted date:
January 23, 2010
I believe there isn't anything you cannot do. Especially if you have passion, faith, energy and thick skin. It all starts with starting. It's not always going to be easy but what is that's worth doing. Remember the clerk with a good head for numbers and the crazy hair? Well he birthed an equation that changed the world and changed his life in the process. Some people will say his idea has brought lots of pain and death but I believe this equation will bring far more positive outcomes than negative. Sometimes it takes awhile to get there. Are you that clerk, sitting and dreaming about...
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Jan 15
0
Goodwill Brand and Content Marketing Video Series w/ Miss DC
Posted by: Stella Pop
Tags:
Advertising, Branding, business blogging, charitable donation, charity, Creative Services, design, donate clothing, donate household items, eco fashion, goodwill, Goodwill Industries, Goodwill of Greater Washington, goodwill stores dc, interior design, Jen Corey, Miss America 2010, Miss DC 2009, rap-opera, re-content, recycle, refashion, reuse, social media, style, vintage clothing, Web 2.0
Posted date:
January 15, 2010
Stella Pop and Goodwill last week launched the first part in a series of branding and content marketing video vignettes about the green benefits of shopping at Goodwill. This three part video series follows Miss District of Columbia, Jen Corey and the DC Goodwill Fashionista, as they set out on a Goodwill treasure hunt searching for recycled furniture and accessories to furnish Jen's new apartment transforming it from empty and bland to chic and colorful without breaking the bank! Does your company or organization have creative content that connects and engages an audience thus communicating...
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Jan 12
0
All About Goodwill
Posted by: Stella Pop
Tags:
Advertising, Branding, charity, City Renewed, Content Marketing, Creative Services, Custom Publishing, DC, DC Goodwill Fashionista, District, employment services, fashion, giving, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, household items, Jen Corey, job training, Kokayi, Marketing, Miss DC, Miss District of Columbia, PR, re-content, recycling, refashion, reuse, stella, Stella Pop, StellaPop, Stellas Pop Factory, thrift shop, vintage clothing
Posted date:
January 12, 2010
It's always nice to read an article that oozes kindness and thoughtfulness. "All About Goodwill: Miss DC's Recycling Platform (And How We Can All Take A Stand) By Cynthia Bosnian of City Renewed is just that kind of good- hearted and giving article with a community perspective. What makes it so thoughtful? Simplicity - the simplicity of giving those slightly used clothing and household items to an organization (Goodwill) so that they can be ReUsed, ReCycled and ReFashioned. Here's a look at Cynthia's article please click through to enjoy the full read: Most of us are no doubt familiar...
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Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 26
0
Branding: Korbel Pops This Time of Year
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, creatives services, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
December 26, 2009
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets. BrandChannel's article "Korbel pops" by Jim Thompson writes, This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year. It’s no wonder...
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Dec 22
0
Is Your Company’s Brand Message Safe?
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: Stella Pop
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Oct 19
0
Stella Pop: Seth Godin and The Tribes We Lead
Posted by: Stella Pop
Tags:
Advertising, Branding, Connecting with Audience, Content Marketing, Creative Services, Marketing, Seth Godin, stella, Stella Pop, StellaPop, Stellas Pop Factory, ted.com, tribes, video marketing
Posted date:
October 19, 2009
Seth Godin and The Tribes We Lead Are you and your organization trying to reach an audience? Guess what, your leading a tribe or trying to connect with a tribe? And they're looking for you so you better make it easy to find you and connect. As Seth Godin would say, better make your product, service and message - remarkable. Or the tribe moves on and finds a new and better tribe to follow. I bet your asking, what is a tribe anyway? Well the simple answer, a tribe is the group of individuals your organization is trying to reach for some purpose and this tribe is much smaller than let's...
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