Blog Category / Brand Development

I have to tell you a story, please, it's directly related to what you're doing and because I just went through this scenario. I was looking for companies that offered high level SEO services and ended with a SPAM message from one of them, guess which one is going to get my business. The true and crazy tale follows. I started my search, for service providers by going online and by asking other respected area business people, who they recommended. The recommendations were for two local companies and I reached out to both, the beginning phone conversations went well, but one companies conversation...


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This morning my team, brought in a very talented Process Management Expert, Abi Kronenberg, to create a flow chart of our processes, project implementation and an analysis our "client life  branding system" and one of our secret "soda flavors" - Search Engine Optimization or SEO. I was concerned, to say the least, a little skeptical but mostly I was wary, we would "blend away" the good taste of our creative juices. How could a creative company, that takes raw content, ideas, a brand and "your" company's message and turns it into a connection? Make an assembly line type operation...


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Seth Godin in the bestselling book, "Purple Cow," talks about the end of old media, like TV advertising. Who's listening to your message and are you crafting a compelling story that connects your resources and expertise? We believe the theory that the advertising and media world is in the process of changing but it still does work for some clients, with the appropriate client and prospect base. What we really believe in is the development of each clients story, the crafting of an individual message that softly and gently interrupts your client and prospects as they go about the process of researching...


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I've booked and billed millions and millions of dollars of business in my day, the one thing I always try to remember is the same advice I now give my six year son, "treat people just like you want to be treated." What does this mean, when you bid out a project, effective communication is paramount throughout the process and make sure you tell every vendor, that the project had been awarded. One day you might need a specific vendor and if you treat everybody with respect then you'll never burn bridges along the way. At one point aren't we all the company trying to win new business and don't...


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Customer relations starts with teaming, teaming with customers to take advantage market opportunities always follows interesting pattern. Group / Team development as proposed by Bruce Tuckman, an American Psychologist, was published back in the mid-1960s. The "Tuckman's Stages" are Forming, Storming, Norming & Performing. He proposed that these phases are all necessary and inevitable in order for the team to grow, to face up to challenges, to tackle problems, find solutions, plan work, and to deliver results. This is especially true when working with customers when exploring new media marketing...


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Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...


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