Blog Category / Branding

This morning my team, brought in a very talented Process Management Expert, Abi Kronenberg, to create a flow chart of our processes, project implementation and an analysis our "client life  branding system" and one of our secret "soda flavors" - Search Engine Optimization or SEO. I was concerned, to say the least, a little skeptical but mostly I was wary, we would "blend away" the good taste of our creative juices. How could a creative company, that takes raw content, ideas, a brand and "your" company's message and turns it into a connection? Make an assembly line type operation...


Read More

This post is password protected. To view it please enter your password below: Password:


Read More

Seth Godin in the bestselling book, "Purple Cow," talks about the end of old media, like TV advertising. Who's listening to your message and are you crafting a compelling story that connects your resources and expertise? We believe the theory that the advertising and media world is in the process of changing but it still does work for some clients, with the appropriate client and prospect base. What we really believe in is the development of each clients story, the crafting of an individual message that softly and gently interrupts your client and prospects as they go about the process of researching...


Read More

I've booked and billed millions and millions of dollars of business in my day, the one thing I always try to remember is the same advice I now give my six year son, "treat people just like you want to be treated." What does this mean, when you bid out a project, effective communication is paramount throughout the process and make sure you tell every vendor, that the project had been awarded. One day you might need a specific vendor and if you treat everybody with respect then you'll never burn bridges along the way. At one point aren't we all the company trying to win new business and don't...


Read More

Customer relations starts with teaming, teaming with customers to take advantage market opportunities always follows interesting pattern. Group / Team development as proposed by Bruce Tuckman, an American Psychologist, was published back in the mid-1960s. The "Tuckman's Stages" are Forming, Storming, Norming & Performing. He proposed that these phases are all necessary and inevitable in order for the team to grow, to face up to challenges, to tackle problems, find solutions, plan work, and to deliver results. This is especially true when working with customers when exploring new media marketing...


Read More

Renovate Before You Innovate by Sergio Zyman From the book Marketing Gurus compiled and written by Chris Murray. "Renovate Your Customers' Brand Experience" Even though you might think you're selling a product or a service, you're actually selling an experience. That experience is often the only significant thing that separates you from your competitors. In most cases, experiences have little to do with the products themselves, no matter how hard the companies that offer them try to make a connection. Harley-Davidson motorcycles, for example, are not the most comfortable, fastest, best-designed...


Read More

I absolutely love the Tom's Shoes story and the focused charitable world viewpoint. We each are so blessed with food to eat, a roof over our heads, loved ones to look after us and shoes on our feet. What can we each give back individually and as companies throughout the world. Let's get creative! Here's the scoop directly from Toms Shoe's website and a short video: ONE FOR ONE TOMS Shoes was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what...


Read More

<a href="http://feedshark.brainbliss.com" title="track">Feed Shark</a> gdctm38rie


Read More

Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...


Read More