Blog Category / Creative Content Marketing

First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy! Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more. IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...


Read More

Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...


Read More

DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...


Read More

Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article:  "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...


Read More

This video is the perfect example of a viral video, rough and grainy but clean and well produced. It immediately catches your attention with a familiar music track but keep you engaged with a fast paced and well produced visual story product. Does your organization have a compelling story that can be told with video? A viral or as we say at Stella Pop - Buzz Video Campaign that sparks a moments of connection with a core audience. Here's it is - what do you think? Does it keep you engaged? Stella says get some video content or watch as your story goes unread because it's to long and individual...


Read More

Stella Pop Creative Content "Follow E. Jean at Elle: Because This is How People Connect" I'm not going to tell the story, I'm going to give you the details from Save The Assistant and Girls Guide to Homelessness and see how you feel. Thanks. hero of the week: e.jean Published by admin on August 24, 2009 in Heroes and Interns .Tags: advice, e. jean, elle magazine, heroes, interns, survival guide. It started as just another letter in the pile that Elle magazine advice columnist E. Jean gets every week. Like a lot of us lately, the letter-writer was coping with unemployment and...


Read More