Blog Category / Creative Content

First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy! Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more. IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...


Read More

About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...


Read More

Read More

Stella Pop presents David Meerman Scott at eVid Magazine Bestselling author David Meerman Scott: "Get Conflict to Connect" Marketers should be asking themselves an important question - Are You Telling a Story with Conflict that will engage your audience? Also check out David's sites: DavidMeermanScott.com and WebInkNow.com


Read More

DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...


Read More

Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article:  "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...


Read More

Red Bull's Event Brand Marketing - Connecting. Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station. This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola) Then they will be known tby just...


Read More

Paul Harvey and The Rest of the Content Story Everyone knows his trademark phrase, And Now - "The Rest of the Story," it's unforgettably associated with the icon of radio content. When you heard that phrase, you turned up the radio and listened. This is the trademark of great content - it connects. But this connection takes time, years so be patient and most importantly be creative, Paul Harvey built his reputation, brand, content and message delivery skills over a very long period of time. Check out this article by Jack Funderburk, appearing at Junta42 titled, Paul Harvey - A Content Marketing...


Read More

Are You Going Nowhere with Marketing Efforts? I'm a Seth Godin groupie but don't tell anyone, I read everything he writes (well maybe not everything) and I love to think about the future and where I'm journeying in this adventurer call business and marketing. How about you does your mind wonder about the possibilities? Seth has this ability to look at a situation and dig deeper than most mortals especially when it relates to connecting to core audience and creating remarkable message marketing that works. In this article featured below, Seth talks about "Traction and Friction" and how following...


Read More

This video is the perfect example of a viral video, rough and grainy but clean and well produced. It immediately catches your attention with a familiar music track but keep you engaged with a fast paced and well produced visual story product. Does your organization have a compelling story that can be told with video? A viral or as we say at Stella Pop - Buzz Video Campaign that sparks a moments of connection with a core audience. Here's it is - what do you think? Does it keep you engaged? Stella says get some video content or watch as your story goes unread because it's to long and individual...


Read More

Stella Pop Creative Services BMW Art Cars Collection: Connecting with Clients through Creativity BMW Art Cars Collection is a unique link between the automotive world, design, it’s up-scale clientele which ultimately reaches across boundaries through design based advertising developed for a core audience through a creative content. Does your company have a creative message that would draw attention and create a quiet client conversation? BMW does it through their "Art Cars" program and it's made for an enduring connection over the last decade. Hopefully they will continue this program...


Read More

Stella Pop Creative Content "Follow E. Jean at Elle: Because This is How People Connect" I'm not going to tell the story, I'm going to give you the details from Save The Assistant and Girls Guide to Homelessness and see how you feel. Thanks. hero of the week: e.jean Published by admin on August 24, 2009 in Heroes and Interns .Tags: advice, e. jean, elle magazine, heroes, interns, survival guide. It started as just another letter in the pile that Elle magazine advice columnist E. Jean gets every week. Like a lot of us lately, the letter-writer was coping with unemployment and...


Read More

Photo by Francis Specker - AP Stella Pop Creative Content "Jobless and Homeless Blogger Scores Elle Magazine Job" This story was tweeted by my pals at the DC Fashionista and the story touched me because every single person in the world has had a moment, a moment of struggle or of despair and needed a helping hand. Elle magazine gave her an opportunity and this is the story. Here's it goes, girl with a good job and a world of future opportunity gets a little bad luck and ends up homeless, finding herself and her dog living in a trailer in the WalMart parking lot. She took life as it came...


Read More

Stella Pop Creative Content - Stella By Starlight: Depth Perception Check out the band, Stella By Starlight, I like the song Depth Preception.


Read More