It seems that it's raining sales from advertising place on apps.
From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner
A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...
Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ!
Well, maybe it's mobile?
Here's a great video story on the space from CNBC:
http://www.cnbc.com/id/15840232?video=1164083693&play=1
