Blog Category / Content Marketing
Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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Jan 06
0
10 Reasons Why You Won’t Do Content Marketing – You Gotta Read This
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Get Content Get Customers, joe pulizzi, Junta42, Marketing, PR, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
January 6, 2010
10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing) This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience. Here's a tiny preview please click through for the full read: I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states. They...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 22
0
Ever Need A Cold One – Stella Artois
Posted by: StellaPop
Tags:
Advertising, beer marketing, Branding, Content Marketing, Creative Services, Marketing, re-contenting, stella, stella artois, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
The Christmas season is upon us and so are all those holiday parties. But after hitting 12 straight parties and doing the rounds of smooze-festivous, you'll be entitled to a cold frosty. The only problem you're in a strange part of town and the local brewery you frequent is all the way across town? Never fear there's an "app" for that ->>> Stella Artios- Le Bar Guide at iTunes Apps StellaPop says, there's an app for everything except creativity. Get some creative content maybe while you're drinking an ice cold Stella Artois. Always drink responsibly and send an eCard and save...
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Dec 18
0
It’s Not Christmas Night But I Find True Awe!
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, viral marketing
Posted date:
December 18, 2009
Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience. The message is true and pure. A Christmas message that the world yearns for - a moment of peace. Not peace and quiet but true peace of mind. The peace of mind that your loved ones look deeply into your eyes for - security, trust and awe. What is awe? Per Webster: a noun feeling of reverential respect mixed with fear...
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: StellaPop
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Dec 11
0
Say What! A New Swedish Study Finds Content Marketing?
Posted by: StellaPop
Tags:
Advertising, blog, Branding, Marketing, PR, Stella Pop, twitter, YouTube
Posted date:
December 11, 2009
A new Swedish study just released has found that content marketing and custom publishing don't really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program. For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...
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Dec 09
0
The Art of the Interview: Marc Pachter
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, interviewing, interviewing skills, interviews, Marketing, stella, Stella Pop, Stellas Pop Factory, Ted, video content
Posted date:
December 9, 2009
Check out our interviews at eVid Magazine
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Dec 07
0
Trick or Truth: Global Warming and “me” Marketing
Posted by: StellaPop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, me Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction. Want to why I know this? Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people. Take a look at each...
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Dec 07
0
Using Your Sixth Sense and the Census – Marketing Data
Posted by: StellaPop
Tags:
Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...
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Dec 03
0
Website Goes to Hell – Now This is Very Funny!
Posted by: StellaPop
Tags:
Advertising, brand, Branding, Content Marketing, Creative Services, How A Web Design Goes Straight to Hell, Marketing, re-branding, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 3, 2009
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Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: StellaPop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
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Dec 01
0
eVid Magazine presents David Meerman Scott interview: “Get Conflict to Connect”
Posted by: StellaPop
Tags:
David Meerman Scott World Wide Rave The New Rules of Marketing and PR Stella Pop Stella's Factory video content, YouTube
Posted date:
December 1, 2009
Stella Pop presents David Meerman Scott at eVid Magazine Bestselling author David Meerman Scott: "Get Conflict to Connect" Marketers should be asking themselves an important question - Are You Telling a Story with Conflict that will engage your audience? Also check out David's sites: DavidMeermanScott.com and WebInkNow.com
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: StellaPop
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Nov 26
0
Baked Alaska and Arthur’s Walk
Posted by: StellaPop
Tags:
brand, Content, Content Marketing, Creative Services, Custom Publishing, Marketing, re-brand. advertising, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Thanksgiving story, walk, walking
Posted date:
November 26, 2009
Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...
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Nov 24
0
Stella Pop: Want Content Success? Don’t Read This Article.
Posted by: StellaPop
Tags:
Advertising, Branding, Content, Content Marketing, Creative Services, Custom Publishing, evidmagazine, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
November 24, 2009
Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...
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Nov 17
0
Stella Pop: Surprise, Surprise – People Won’t Pay for Online Content
Posted by: StellaPop
Tags:
blog, Content Marketing, Creative Services, online content, PR, ReadWriteWeb, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
November 17, 2009
Surprise, Surprise - People Won't Pay for Online Content I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, "80% of US Consumers Won't Pay For Online Content." Written by Frederic Lardinois / November 16, 2009. According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites....
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Nov 10
1
Stella Pop: Are You Twitter Tired?
Posted by: StellaPop
Tags:
Advertising, Branding, Marketing, myspace, PR, Search Engine Optimization - SEO, Stella Pop, twitter, YouTube
Posted date:
November 10, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. I know, it’s really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. My grandmother is tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest’s’s latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that’s just plain scary. This article is two things: It's a whole bunch of questions that each marketing director, company, organization and individual professional will...
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Nov 06
0
Stella Pop: THE PERFECT TIME – Yes it Is and Oh so Subtle.
Posted by: StellaPop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Custom Publishing, Marketing, stella, stella artois, Stella Pop, StellaPop, stellaspopfactory, video content
Posted date:
November 6, 2009
THE PERFECT TIME - Yes it Is and Oh so Subtle. What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada. That's why I'm so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is growing and developing. Stella Artois' Short Film Project is an example of a incredibly creative methodology of connecting through compelling, relevant content creation. Maybe you could calling it custom film publishing, whatever. Take...
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Nov 04
0
Stella Pop: Bing Twitter – Are You Confused?
Posted by: StellaPop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, social marketing, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
November 4, 2009
Bing Twitter - Are You Confused? Don't be, I'll clear it all up after I finish the article, "Are You Twitter Tired?" Please read it - thought provoking. Thanks everyone online for the help getting the word out about Joe's video and content marketing. Thank you very much. If you want more information about these companies or professionals, please see the links below. Twitter: Transpromo live Site: TransPromo-Live dot com Twitter: shorling Site: tippingpoint labs dot com Twitter: kathymagrino Site: thewriteway dot com Twitter: patrickus Site: merge-media dot com Twitter:...
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Nov 03
0
Junta42: Less of Me, More of You – A Stella Pop Content Marketing Video
Posted by: StellaPop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, joe pulizzi, Junta42, juntajoe, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content marketing
Posted date:
November 3, 2009
Less of Me, More of You - A Stella Pop Content Marketing Thanks Junta42 and Joe Pulizzi for the shout out! It was a real pleasure working with Junta42 and allowing us to share your expertise in content marketing and custom publishing with a wide online audience. I do agree nine minutes is to long but the story was best told in one pass - sorry. To our viewers, please enjoy this exclusive video interview of Joe Pulizzi. This video is an overview of content marketing and custom publishing for those just starting the process of exploring the content marketing field and services. Once you have...
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Nov 02
0
Stella Pop: Are You Twitter Tired? – Part Two
Posted by: StellaPop
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
November 2, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. Part Two The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
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Oct 30
0
eVid Magazine Interview of Joe Pulizzi – Content Marketing Expert
Posted by: StellaPop
Tags:
brand message, Branding, contenting marketing, Creative Services, Custom Publishing, custom video content, get content, get customers, joe pulizzi, Junta42, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video brand message, video content
Posted date:
October 30, 2009
eVid Magazine's Interview of Junta42's Joe Pulizzi - Content Marketing Expert Stella Pop presents video interview of Junta42's - Joe Pulizzi founder and co-author of "Get Content, Get Customers." Joe is a content marketing and custom publishing expert, speaking often to corporate audiences around the world, on the subject of developing a content marketing strategy and plan. Check out the interview at eVid Magazine
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Oct 27
0
Stella Pop: Are You Twitter Tired?
Posted by: StellaPop
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
October 27, 2009
Are You Twitter Tired? Well the Tweeting End is Nearer than You Think. Part One I know, it's really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. She's tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest's's latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that's just plain scary. This is the first of many questions for you social butterflies but the real question is - do you dare to read more because I might be right? Right about what...
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Oct 15
0
Stella Pop: Red Bull’s Event Brand Marketing – Connecting
Posted by: StellaPop
Tags:
brand marketing, Content Marketing, Creative Services, event marketing, Red Bull, Red Bull - Art of Can, Red Bull - The Art of Can, redbullartofcan, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content, video content marketing, YoStella
Posted date:
October 15, 2009
Red Bull's Event Brand Marketing - Connecting. Red Bull has mastered the art of event marketing and the of delivering a message to their core audience. Take a look at their efforts from F1 Racing, Air Races, Skateboarding and The Art of Can art exhibitions which was cover by Stella Pop's eVid Magazine held in Washington DC's at Union Station. This is masterful messaging and creative connection with Red Bull drink lovers the world over. Stella Pop won't be surprised when Red Bull is the next number drink brand in the world like you-know-who (Coca-Cola) Then they will be known tby just...
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