» Viral Marketing

Miss DC 2009 - Jen Corey Stella Pop and Goodwill last week launched the first part in a series of branding and content marketing video vignettes about the green benefits of shopping at Goodwill. This three part video series follows Miss District of Columbia, Jen Corey and the DC Goodwill Fashionista, as they set out on a Goodwill treasure hunt searching for recycled furniture and accessories to...

Royal Institute of Technology - Sweden A new Swedish study just released has found that content marketing and custom publishing don’t really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project ...