Blog Category / Custom Publishing

May 14

Newspapers Enters A New Phase But I Have A Question?

Posted by: Michael S O'Grady Tags: 7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella Posted date: May 14, 2010

Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...

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Mar 29

Can Animated Video Capture A Company’s Global Vision?

Posted by: Michael S O'Grady Tags: Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella Posted date: March 29, 2010

I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...

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Mar 23

Dream Without Boundaries

Posted by: Michael S O'Grady Tags: stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin Posted date: March 23, 2010

Click the Pic for The Music Video Prize at YouTube Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out.

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Mar 02

Communicating Your Brand Message – A Quirky Video That Connects

Posted by: Michael S O'Grady Tags: 7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella Posted date: March 2, 2010

Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...

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Jan 12

Sarah Palin and Fox Business – The New Reality, Reality Show

Posted by: Michael S O'Grady Tags: Advertising, Amazing Race, America's Got Talent, American Idol, Big Brother, Branding, Content Marketing, Creative Services, Custom Publishing, Dancing WIth The Stars, Fox Business, Jersey Shore, Marketing, More To Love, Palin, Project Runway, re-content. reality tv, reality television, Sarah Palin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Survivor, The Bachelor, The Biggest Loser, The Next Food Network Star, Tori and Dean, Web 2.0 Posted date: January 12, 2010

Sarah Palin will now be appearing on Fox Business Network. Does this point to a new breed of television show - The Reality, Reality Show? I'm not picking sides here, what american really cares: Republican or Democrat, good or bad, conservative or liberal, shirts or skins, socialist or capitalist, blue or red, doesn't really matter. It's one big, well paying football game and both sides enjoy playing the endless game that has momentary winners and losers but never a clear victor thus ensuring the perpetual season called professional politics, media, lobbyist and big corporations. The funny...

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Jan 08

Press Release From Stella’s Pop Factory

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing Posted date: January 8, 2010

Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...

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Dec 18

It’s Not Christmas Night But I Find True Awe!

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, viral marketing Posted date: December 18, 2009

Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience. The message is true and pure. A Christmas message that the world yearns for - a moment of peace. Not peace and quiet but true peace of mind. The peace of mind that your loved ones look deeply into your eyes for - security, trust and awe. What is awe? Per Webster: a noun feeling of reverential respect mixed with fear...

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Dec 11

Say What! A New Swedish Study Finds Content Marketing?

Posted by: Michael S O'Grady Tags: Advertising, blog, Branding, Marketing, PR, Stella Pop, twitter, YouTube Posted date: December 11, 2009

A new Swedish study just released has found that content marketing and custom publishing don't really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program. For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...

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Dec 07

Using Your Sixth Sense and the Census – Marketing Data

Posted by: Michael S O'Grady Tags: Advertising Age, Branding, BusinessWeek, census data, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing data, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella Posted date: December 7, 2009

Using Your Sixth Sense and the Census - Marketing Data What will it Tell Marketers? Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no "Average American Family "- anymore in America and our population is aging. The average household has changed and by 2010 the most prevalent household will be a married couple with no kids. These facts are all from pre-census data, the full results will not start to trickle out until March 2011. Advertising Age has a peak into the data racing down the tracks...

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Nov 24

Stella Pop: Want Content Success? Don’t Read This Article.

Posted by: Michael S O'Grady Tags: Advertising, Branding, Content, Content Marketing, Creative Services, Custom Publishing, evidmagazine, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory Posted date: November 24, 2009

Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...

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Nov 04

Stella Pop: Bing Twitter – Are You Confused?

Posted by: Michael S O'Grady Tags: Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, social marketing, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella Posted date: November 4, 2009

Bing Twitter - Are You Confused? Don't be, I'll clear it all up after I finish the article, "Are You Twitter Tired?" Please read it - thought provoking. Thanks everyone online for the help getting the word out about Joe's video and content marketing. Thank you very much. If you want more information about these companies or professionals, please see the links below. Twitter: Transpromo live Site: TransPromo-Live dot com Twitter: shorling Site: tippingpoint labs dot com Twitter: kathymagrino Site: thewriteway dot com Twitter: patrickus Site: merge-media dot com Twitter:...

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