Blog Category / Marketing

marketing

Jan 03

The Time of Year for Starting Anew?

Posted by: Stella Pop Tags: Branding, graphic design, Marketing, StellaPop Posted date: January 3, 2012

Stop to think, starting anew can be life saving because it makes you focus on what's really important in life and commerce. This story is heartbreaking and inspirational at the same time, a teen telling his story via YouTube nights before his death. Titled, "This is my story - Part 1 & 2” by Ben Breedlove from Austin, Texas. Part 1 Part 2 The start of a new year can be a bit overwhelming maybe it's time to "start" differently by telling your story. Living it to the fullest, StellaPop And thanks, Ben!

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Sep 01

It’s All Local and Caffeinated.

Posted by: Stella Pop Tags: Branding, graphic design, Marketing, StellaPop Posted date: September 1, 2011

As I was working this morning in one of my local coffee shops... Everyone entering was so happy to see each other, a pleasant morning of small talk and exchanged greetings with friends, co-workers and neighbors as they "coffee-d" up for the start of the day. You cannot re-created this kind of community at the injected molded plastic world of over stuffed couches, green paint and swing hipster music which has become a mindless ritual. Or the new coffee ritual observed by millions across the country, sitting in their cars with windows rolled down, yelling at the aluminium box as a returned barking...

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Sep 01

Marketing and Social Media Seeds Sprout Into Future Growth

Posted by: Stella Pop Tags: Posted date: September 1, 2011

In 2011 U.S. Small Businesses Plan to Spend More on Marketing By Using Social Media It is not surprising that small business owners are feeling more optimistic but are they reading the marketing and advertising landscape realistically especially the social media tea leaves? I think the question really should read, Is social media the holy grail of connecting with their audience and creating a compelling message? SocialMediaDigest says this, According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners are increasingly optimistic overall, and 46% plan increased...

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Oct 22

The DC Goodwill Mobile App – Design and Content Concepts by Stella Pop Marketing

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, graphic design, Marketing, StellaPop, Washington DC Posted date: October 22, 2010

The Goodwill of Greater Washington mobile app has successfully been delivered and launched! The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store! Go ahead give a little and feel the power of community! It's been all about the team. Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don't let me forget...

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Oct 08

At Least They’re Talking? The Gaps New Logo.

Posted by: Stella Pop Tags: Branding, graphic design, Marketing, StellaPop Posted date: October 8, 2010

Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...

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Apr 17

Content Marketing – Can iPad Save Newspapers And Magazines?

Posted by: Stella Pop Tags: Advertising, Branding, cNet, Content Marketing, daily twixel, Marketing, PaidContent, re-contenting, Stella Pop, Stellas Pop Factory Posted date: April 17, 2010

Remember that post a few months ago about iPad and the Apple new content delivery system, "Direct to Device - iContent By Apple," well here's a great follow up look at two areas of content and the iPad. cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET "Can iPad Save Newspapers & Magazines?" Yesterday I was part of CNET’s Reporters’ Roundtable, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times,...

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Mar 29

Can Animated Video Capture A Company’s Global Vision?

Posted by: Stella Pop Tags: Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella Posted date: March 29, 2010

I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...

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Mar 23

Dream Without Boundaries

Posted by: Stella Pop Tags: stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin Posted date: March 23, 2010

Click the Pic for The Music Video Prize at YouTube Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out.

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Mar 16

Are You Wave Willing To Catch The Wave? Google’s Wave.

Posted by: Stella Pop Tags: 7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella Posted date: March 16, 2010

About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...

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Mar 02

Communicating Your Brand Message – A Quirky Video That Connects

Posted by: Stella Pop Tags: 7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella Posted date: March 2, 2010

Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...

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Feb 24

Don’t Read These Best Business Books – You Might Find Marketing Success!

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow Posted date: February 24, 2010

I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...

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Feb 09

Stella Pop Plays Guess The Highway Signs!

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, games to play while driving, highway signs, Marketing, re-branding, re-contenting, stella, Stella Pop, Stella Pop Plays Guess The Highway Signs, StellaPop, Stellas Pop Factory Posted date: February 9, 2010

I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats. I'm sorry, it was just to much to resist and I was tired of looking at the Wyoming country side. Have fun with this one! I bet you can't get them all? Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever. Guess That Highway Sign! From Fast Company BY WILLIAM BOSTWICK Photographer Josef Schulz...

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Jan 31

What is Twitter? The New World Wide Guide

Posted by: Stella Pop Tags: 7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide Posted date: January 31, 2010

Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...

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Jan 08

Press Release From Stella’s Pop Factory

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing Posted date: January 8, 2010

Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...

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Dec 30

Thanks For The Shout Out – Goodwill Greater Washington

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0 Posted date: December 30, 2009

Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!

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Dec 23

A Proper Lady Shows Some Leg

Posted by: Stella Pop Tags: Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0 Posted date: December 23, 2009

Marketing Leg That Is. Does your marketing and advertising show a little leg? Marketing, advertising and branding messages have to step out beyond your comfort levels sometimes and show some leg in order to communicate your message in a crowded and loud marketplace. If you're unwilling to step out in that short dress and lose control of your message a little, figuratively speaking, by showing some marketing leg then it's mostly likely your message won't penetrate to an intended audience and attract attention. Go and dig deep in that content closet and find a short skirt revealing...

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Dec 22

Is Your Company’s Brand Message Safe?

Posted by: Stella Pop Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory Posted date: December 22, 2009

Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.

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Nov 26

Baked Alaska and Arthur’s Walk

Posted by: Stella Pop Tags: brand, Content, Content Marketing, Creative Services, Custom Publishing, Marketing, re-brand. advertising, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Thanksgiving story, walk, walking Posted date: November 26, 2009

Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...

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Sep 02

Stella Pop Content Marketing – A Play on Words that Makes a Connection

Posted by: Stella Pop Tags: Content Marketing, content marketing connection, Marketing, play on words, stella, Stella McCartney, Stella Pop, The Emperor's Old Clothes Posted date: September 2, 2009

Stella Pop Content Marketing "A Play on Words that Makes a Connection" How about this titled site and article play on words, "The Emperor's Old Clothes: Popped in on Stella's Pop-Up in East Hampton's Springs." The story and title subtly word play draws you in and then the wordsmith goes for the content kill with a well written recount of Stella McCartney's boutiques arrival in the little town of East Hampton Springs, New York. Is he happy to see another "pop-up" shop or miffed? I know Stella was happy for all the free press and a quick exit from a successful trunk show out in the deepest "burbs"...

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Aug 13

The New Selling in a Digital and Content Driven World

Posted by: Stella Pop Tags: Advertising, Brand Content, Chevy Volt, concept development, Content Marketing, Creative Services, eBay, GM, graphic design, Graphic Design Content, Knowledge WP Carey, Marketing, package development, Petsmart, Product Development, Purina, stella, stella pop Stella Pop, Stellas Pop Factory, The New York Times Posted date: August 13, 2009

The New Selling in a Digital and Content Driven World August 13, 2009 By Stella at Stella's Pop Factory At Stella Pop, we've been in the world of marketing for over 20 years and things have changed for the better over that time period. How did it get better? Gone are the days of push and shoving, endless and overly aggressive follow-up, it's a softer and gentler messaging that seems to connect with clients and client prospects. Let me show you how and give you examples that we implemented at Stella Pop during the rebranding process, these methods apply to any organization, it just...

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Aug 10

Stella Pop and Junta42 – Content Marketing is King!

Posted by: Stella Pop Tags: Advertising, Brand Content, Content Marketing, creative management, Creative Services, graphic design, Graphic Design Content, Junta42, Marketing, online content, online creation, re-content, re-contenting Posted date: August 10, 2009

Thank you Junta42! I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books, I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients. Check it out - that's from Stella herself.

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Aug 10

Stella Pop and The Greater Reston Chamber of Commerce

Posted by: Stella Pop Tags: event marketing, graphic design, Graphic Design Content, Marketing, movie poster, Preferred Offices, Reston Town Center, Stella Pop, Stella Pop Factory content, Stellas Pop Factory, The Greater Reston Chamber of Commerce, YoStella Posted date: August 10, 2009

We finally did it. Joined a Chamber of Commerce and no better place to start than our hometown - Reston, VA. Check us out the Greater Reston Chamber of Commerce site, the site and the chamber is a great resource for all kinds of business products and services - http://www.restonchamber.org/ We have done work with the Reston Chamber through another member, Preferred Offices with the development of an event marketing piece for the grande opening of Preferred Offices Reston Town Center facility. If you like the city but don't want to hassle with traffic then the Reston Town Center is the place...

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Aug 10

Stella Pop Content Marketing – Be a Leader or the View is Always the Same

Posted by: Stella Pop Tags: Advertising, Content, content advertising, content creation, content management, Content Marketing, Creative Services, Marketing, online advertising, online marketing, re-content Posted date: August 10, 2009

Stella Pop Content Marketing - Be a Leader or the View is Always Be a leader or the view is always the same, you know the back side of your competition. Nissan has chosen to push the limits of battery car technology by stepping first and aggressively into the fully electric call which gets 100 mph, to be unveiled in 2010. Earth2Tech has the scoop in the online content article, " PHOTOS: Nissan Unveils 2010 Electric Car, Aims for Family Sedan Pricing Written by Josie Garthwaite Here it is, folks: the all-electric car Nissan plans to start selling next year, shown for the first time...

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Aug 05

Stella Pop Content Development – Washington Post vs. Gawker – The Thriller in Plain Vanilla – Part 2

Posted by: Stella Pop Tags: Content, Content Marketing, content marketing strategy, Gawker, Leesian, Marketing, marketing strategy, Mediaite, Newstin, re-contenting, Stella Pop, Stellas Pop Factory, The Washington Post, YoStella Posted date: August 5, 2009

Stella Pop Content Development - Washington Post vs. Gawker - The Thriller in Plain Vanilla - Part 2 WOW! A real live thriller, I'm giving it to you now in the condensed link version. Enjoy! Can you believe the life that this 'thing' has taken on, who could or would have believed it when it all began? This is a true affair-to-remember, a new media content/re-content marketing strategy all tied into a pile of something? The sad part - The Washington Post doesn't even know it. I weep for there future. How about you, are newspaper swimming or sinking? Is your organization trying to make...

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Jul 30

Stella Pop Content Marketing – Are You Tactical or Strategic?

Posted by: Stella Pop Tags: Advertising, Content Marketing, developing a business, Marketing, media, Merriam-Webster dictionary, Stellas Pop Factory, tactical thinking vs strategic Posted date: July 30, 2009

Stella Pop Content Marketing - Are You Tactical or Strategic? The world is speeding by and sometimes it's hard to get a moment to think especially if you run, manage or own a business. Here are two questions for you whether you are a sole proprietor or board room maverick: Are you a tactical or strategic leader? Are you running a business or developing one? Might be helpful to define both of the words, I know you know what they mean, but sometimes is helpful to see the definition straight from Merriam-Webster: tactical: aiming at an end beyond and taking immediate...

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