Blog Category / Marketing Content

Remember that post a few months ago about iPad and the Apple new content delivery system, "Direct to Device - iContent By Apple," well here's a great follow up look at two areas of content and the iPad. cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET "Can iPad Save Newspapers & Magazines?" Yesterday I was part of CNET’s Reporters’ Roundtable, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times,...


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Click the Pic for The Music Video Prize at YouTube Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out.


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Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.


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Baked Alaska and Arthur's Walk There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone's Thanksgiving meal, in fact he never even heard of Thanksgiving! One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followed his gutt, and suprisingly didn't run! He held up his feathery wing and said in his calmest voice he could have, "Um.....hello, my name is Arthur, and I'm pondering why you are chasing me?!". They all took...


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Stella Pop Content Marketing "A Play on Words that Makes a Connection" How about this titled site and article play on words, "The Emperor's Old Clothes: Popped in on Stella's Pop-Up in East Hampton's Springs." The story and title subtly word play draws you in and then the wordsmith goes for the content kill with a well written recount of Stella McCartney's boutiques arrival in the little town of East Hampton Springs, New York. Is he happy to see another "pop-up" shop or miffed? I know Stella was happy for all the free press and a quick exit from a successful trunk show out in the deepest "burbs"...


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The New Selling in a Digital and Content Driven World August 13, 2009 By Stella at Stella's Pop Factory At Stella Pop, we've been in the world of marketing for over 20 years and things have changed for the better over that time period. How did it get better? Gone are the days of push and shoving, endless and overly aggressive follow-up, it's a softer and gentler messaging that seems to connect with clients and client prospects. Let me show you how and give you examples that we implemented at Stella Pop during the rebranding process, these methods apply to any organization, it just...


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Thank you Junta42! I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books, I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients. Check it out - that's from Stella herself.


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Stella Pop Content Marketing - Be a Leader or the View is Always Be a leader or the view is always the same, you know the back side of your competition. Nissan has chosen to push the limits of battery car technology by stepping first and aggressively  into the fully electric call which gets 100 mph, to be unveiled in 2010. Earth2Tech has the scoop in the online content article, " PHOTOS: Nissan Unveils 2010 Electric Car, Aims for Family Sedan Pricing Written by Josie Garthwaite Here it is, folks: the all-electric car Nissan plans to start selling next year, shown for the first time...


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Stella Pop Content Development - Washington Post vs. Gawker - The Thriller in Plain Vanilla - Part 2 WOW! A real live thriller, I'm giving it to you now in the condensed link version. Enjoy! Can you believe the life that this 'thing' has taken on, who could or would have believed it when it all began? This is a true affair-to-remember, a new media content/re-content marketing strategy all tied into a pile of something? The sad part - The Washington Post doesn't even know it. I weep for there future. How about you, are newspaper swimming or sinking? Is your organization trying to make...


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Stella Pop Content Marketing - Are You Tactical or Strategic? The world is speeding by and sometimes it's hard to get a moment to think especially if you run, manage or own a business. Here are two questions for you whether you are a sole proprietor or board room maverick: Are you a tactical or strategic leader? Are you running a business or developing one? Might be helpful to define both of the words, I know you know what they mean, but sometimes is helpful to see the definition straight from Merriam-Webster: tactical: aiming at an end beyond and taking immediate...


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Stella Pop Content Marketing - Three Sized Success Stories. Content marketing has matured into the vehicle all the way from the mega-corporation to the local bank. Each size and type of company are now using niche oriented content marketing to reach larger more focused groups for less money than traditional impression based advertising. Here are three examples of contenting marketing that has touched a group, communicated effectively and made a connection: Venti - Take Nike+, an online community focused on providing a resource and through participation touching the exercise "tribe" with...


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