Stella Pop Content Marketing - Three Sized Success Stories. Content marketing has matured into the vehicle all the way from the mega-corporation to the local bank. Each size and type of company are now using niche oriented content marketing to reach larger more focused groups for less money than traditional impression based advertising. Here are three examples of contenting marketing that has touched a group, communicated effectively and made a connection: Venti - Take Nike+, an online community focused on providing a resource and through participation touching the exercise "tribe" with...


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Yes, it's true! This very, very funny man has turned himself into the most trusted newsman or newsperson in America. Or so it seems, take a look from Goodis: What does this have to do with telling your story online and connecting with an audience that want and needs your resources and expertise? Well, a lot, because things that start out as a straight advertising or marketing message,  in the blink of the eye can turn viral and make that connection that turns your little business into a remarkable message. A message that the masses cannot turn away. Wouldn't that be great! Stella...


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The economy is down. Make the most of it, by reading the signs. Call it economic uncertainty. Call it a full blown recession. Call it whatever? Stella Pop, calls it opportunity comes-a-knocking. Especially for those companies with vision, a remarkable message and the desire to grow. When the business winds blow south and everybody gets tight with marketing, advertising and selling, what does your company do? Hunker down, cut to the bone, hope and pray you'll ride it out? That's your cue to step in and step up, snatching your competitors clients. Slow and steady isn't going to win this race....


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Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ! Well, maybe it's mobile? Here's a great video story on the space from CNBC: http://www.cnbc.com/id/15840232?video=1164083693&play=1


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"How to Create Word-of-Mouth Marketing" edited and written for The Marketing Gurus by Chris Murray The Anatomy of Buzz by Emanuel Rosen In Brief - Part One Today's consumers are skeptical, and they suffer from information overload. The result: they'll probably ignore the expensive television and print ads your marketing team creates. So how do people decide which car to buy, or which fashions fit the image they're looking for, or what new techno-appliance is a must for their homes? The answer is word of mouth - the recommendations of friends and the buzz that develops in the marketplace....


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Renovate Before You Innovate by Sergio Zyman From the book Marketing Gurus compiled and written by Chris Murray. "Renovate Your Customers' Brand Experience" Even though you might think you're selling a product or a service, you're actually selling an experience. That experience is often the only significant thing that separates you from your competitors. In most cases, experiences have little to do with the products themselves, no matter how hard the companies that offer them try to make a connection. Harley-Davidson motorcycles, for example, are not the most comfortable, fastest, best-designed...


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Relentless by Johny K. Johansson and Ikujiro Nonaka This is from the book, The Marketing Gurus by Chris Murray. Final Thoughts - "Lessons for the West" 1. Nurture grass-roots relationships with consumers and middlemen so that you can make intuitive judgement calls when necessary. Blind intuition without an understanding of the markets is dangerous, leading to mistakes in predicting customer behavior. 2. Balance sophisticated market research techniques with intuition about markets and customers. Numbers are necessary, but intuitive judgement based on hands-on research is also important. 3....


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