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	<title>StellaPop Blog - Graphic design, Branding &#38; Marketing</title>
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		<title>The Time of Year for Starting Anew?</title>
		<link>http://www.yostella.com/2012/01/03/the-time-of-year-for-starting-anew/</link>
		<comments>http://www.yostella.com/2012/01/03/the-time-of-year-for-starting-anew/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 18:15:17 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[StellaPop]]></category>
		<category><![CDATA[StellaPop Washington DC]]></category>
		<category><![CDATA[YoStella]]></category>

		<guid isPermaLink="false">http://www.yostella.com/?p=1773</guid>
		<description><![CDATA[This story is heartbreaking and inspirational at the same time, a teen telling his story via YouTube nights before his death. Titled, "This is my story - Part 1 &#038; 2” by Ben Breedlove from Austin, Texas.]]></description>
			<content:encoded><![CDATA[<p>Stop to think, starting anew can be life saving because it makes you focus on what&#8217;s really important in life and commerce.</p>
<p>This story is heartbreaking and inspirational at the same time, a teen telling his story via <a title="This is my story - Part 1 &amp; 2" href="http://www.youtube.com/watch?v=tmlTHfVaU9o" target="_blank">YouTube</a> nights before his death. Titled, &#8220;This is my story &#8211; Part 1 &amp; 2” by Ben Breedlove from Austin, Texas.</p>
<p>Part 1<br />
<iframe src="http://www.youtube.com/embed/tmlTHfVaU9o" frameborder="0" width="640" height="480"></iframe></p>
<p>Part 2<br />
<iframe src="http://www.youtube.com/embed/a4LSEXsvRAI" frameborder="0" width="640" height="480"></iframe></p>
<p>The start of a new year can be a bit overwhelming maybe it&#8217;s time to &#8220;start&#8221; differently by telling your story.</p>
<p>Living it to the fullest, StellaPop<br />
And thanks, Ben!</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/design' rel='tag' target='_self'>design</a>, <a class='technorati-link' href='http://technorati.com/tag/graphic+design' rel='tag' target='_self'>graphic design</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop+Washington+DC' rel='tag' target='_self'>StellaPop Washington DC</a>, <a class='technorati-link' href='http://technorati.com/tag/YoStella' rel='tag' target='_self'>YoStella</a></p>

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		<item>
		<title>It&#8217;s All Local and Caffeinated.</title>
		<link>http://www.yostella.com/2011/09/01/its-all-local-and-caffeinated/</link>
		<comments>http://www.yostella.com/2011/09/01/its-all-local-and-caffeinated/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 12:46:53 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Services]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[location based marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small local businesses]]></category>
		<category><![CDATA[StellaPop]]></category>

		<guid isPermaLink="false">http://www.yostella.com/?p=1699</guid>
		<description><![CDATA[The new local small coffee shop, Caffe Amouri, It's a thriving vibrant new business, why is that? It's all about local and the reemergence of the shop-around-the-corner.

Should be fun to see the long term results, I've had this feeling for the last three or four years, that the days of the large multi-national big box is sitting at the tippy top of the retail mountain with only one direction go, down.

We shall see?]]></description>
			<content:encoded><![CDATA[<p>As I was working this morning in one of my local coffee shops&#8230;</p>
<p>Everyone entering was so happy to see each other, a pleasant morning of small talk and exchanged greetings with friends, co-workers and neighbors as they &#8220;coffee-d&#8221; up for the start of the day. You cannot re-created this kind of community at the injected molded plastic world of over stuffed couches, green paint and swing hipster music which has become a mindless ritual. Or the new coffee ritual observed by millions across the country, sitting in their cars with windows rolled down, yelling at the aluminium box as a returned barking voice repeats our order.</p>
<blockquote><p>No, no a small vanilla coffee with two sugars, please!!!</p>
<p>OK I got it &#8211; a large latte with a small apple pie, that will be $6.03, thank you.</p>
<p>Do you need sugar for your coffee or how about trying one of our 1600 calorie breakfast sandwiches?</p>
<p>Dear Lord, help me. Give me strength. Please I would like to order&#8230;</p></blockquote>
<p>It was amazing, my little local coffee shop has a genuine happy vibe of a real and living community, growing and sprinkled with laughing, chatting and personal contact.</p>
<p>The true social connections. No tweets or twits selling magic creme and systems. And it was obviously important to these people, arriving and to be involved, all the while enjoying a hot and steaming latte. Tucked in a little strip of heaven located on Church Street, a &#8220;mom and poppish&#8221; street in the heart of Vienna, Virginia filled with the shops of the future. Alive and thriving, sometimes hiring.</p>
<p><a href="http://www.yostella.com/?attachment_id=1703" rel="attachment wp-att-1703"><img class="alignnone size-medium wp-image-1703" title="StellaPop" src="http://www.yostella.com/wp-content/uploads/2011/03/dsc00145-300x124.jpg" alt="StellaPop" width="300" height="124" /></a></p>
<p>Small shops are popping up everywhere here in the sleepy suburbs of Washington, DC. The future is bright for the small local shops all over DC because of huge government spending, consulting and employment. I digress.</p>
<p>These shops are filling a need abandoned for the last decade by franchises and large multi-national organization and corporations. A lost couple of decades in which &#8220;big box&#8221; became the norm, faceless experiences of predictability have become the routine and the quirky shops filled with personality were left in the dust. A foggy familiarity has grown for over the decades maybe consumers are tiring of the bland predictability of service, style and repetitive stale products.</p>
<p>The new local small coffee shop, <a title="Caffe Amouri, Vienna Virginia" href="http://caffeamouri.com/" target="_blank">Caffe Amouri</a>, It&#8217;s a thriving vibrant new business, why is that? It&#8217;s all about local and the reemergence of the shop-around-the-corner.</p>
<p>Should be fun to see the long term results, I&#8217;ve had this feeling for the last three or four years, that the days of the large multi-national big box is sitting at the tippy top of the retail mountain with only one direction go, down.</p>
<p>We shall see?</p>
<p>If your business, organization, corporation or one person shop doesn&#8217;t possess local, better get busy creating a truthful connection of community or you might miss the most important trend of the next decade.</p>
<p>Cheers, Stella.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/local' rel='tag' target='_self'>local</a>, <a class='technorati-link' href='http://technorati.com/tag/local+marketing' rel='tag' target='_self'>local marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/location+based+marketing' rel='tag' target='_self'>location based marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/small+business' rel='tag' target='_self'>small business</a>, <a class='technorati-link' href='http://technorati.com/tag/small+local+businesses' rel='tag' target='_self'>small local businesses</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a></p>

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		<title>Marketing and Social Media Seeds Sprout Into Future Growth</title>
		<link>http://www.yostella.com/2011/09/01/marketing-and-social-media-seeds-sprout-into-future-growth/</link>
		<comments>http://www.yostella.com/2011/09/01/marketing-and-social-media-seeds-sprout-into-future-growth/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 06:07:32 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Services]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.yostella.com/?p=1660</guid>
		<description><![CDATA[In 2011 U.S. Small Businesses Plan to Spend More on Marketing By Using Social Media It  is not surprising that small business owners are feeling more optimistic but are they reading the marketing and advertising landscape realistically especially the social media tea leaves? I think the question really should read, Is social media the holy [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1669" class="wp-caption alignleft" style="width: 265px"><a rel="attachment wp-att-1669" href="http://www.yostella.com/?attachment_id=1669"><img class="size-full wp-image-1669 " title="istock_000009147801xsmall" src="http://www.yostella.com/wp-content/uploads/2011/01/istock_000009147801xsmall.jpg" alt="Marketing and Social Media Seeds" width="255" height="169" /></a><p class="wp-caption-text">Marketing and Social Media Seeds</p></div>
<h2>In 2011 U.S. Small Businesses Plan to Spend More on Marketing By Using Social Media</h2>
<p>It  is not surprising that small business owners are feeling more optimistic but are they reading the marketing and advertising landscape realistically especially the social media tea leaves?</p>
<p>I think the question really should read, Is social media the holy grail of connecting with their audience and creating a compelling message?</p>
<p><a title="Social Media Digest" href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=143456" target="_blank">SocialMediaDigest says this,</a></p>
<blockquote><p>According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners are increasingly optimistic overall, and 46% plan increased marketing spending in 2011, up from 29% who planned increases in 2010. Email marketing and company websites continue to be the most popular online marketing methods, but 45% plan to do more with online video and 35% said the same for mobile advertising.</p></blockquote>
<p>Here&#8217;s the interesting part, according to these two charts from an <a title="Marketing Forecast dot com" href="http://www.marketingforecast.com/archives/9290" target="_blank">Ad-ology Survey of Small Business Owners</a>, business owners might have an overly optimistic expectation for the usage of social media as an integrated part of a marketing plan.</p>
<div id="attachment_1661" class="wp-caption alignnone" style="width: 436px"><a rel="attachment wp-att-1661" href="http://www.yostella.com/?attachment_id=1661"><img class="size-full wp-image-1661" title="screen-shot-2011-01-26-at-90919-am" src="http://www.yostella.com/wp-content/uploads/2011/01/screen-shot-2011-01-26-at-90919-am.png" alt="Social Media Sites Beneficial to US Small Business" width="426" height="616" /></a><p class="wp-caption-text">Social Media Sites Beneficial to US Small Business</p></div>
<blockquote><p>According to C. Lee Smith, president and CEO of Ad-ology Research, says &#8220;&#8230; these businesses are putting more resources into video, and many of them are looking to jump in to mobile&#8230; becoming increasingly savvy on how to market with websites and social media&#8230; seem ready to try new ways to reach their customers&#8230; &#8221;</p>
<p>There are many objectives companies find social media outreach useful for, but lead generation was the top benefit reported, selected by more than half of small-business owners. The study also found that small-business owners reported that monitoring what is being said about their businesses a significant benefit. Improving customer experience was third in importance.</p></blockquote>
<div id="attachment_1662" class="wp-caption alignnone" style="width: 583px"><a rel="attachment wp-att-1662" href="http://www.yostella.com/?attachment_id=1662"><img class="size-full wp-image-1662" title="screen-shot-2011-01-26-at-90933-am" src="http://www.yostella.com/wp-content/uploads/2011/01/screen-shot-2011-01-26-at-90933-am.png" alt="Social Media Benefits to Small Business" width="573" height="599" /></a><p class="wp-caption-text">Social Media Benefits to Small Business</p></div>
<p>Here&#8217;s what I gleaned from the survey charts, small business owners see every single &#8220;perceived benefit&#8221; as a highly rewarding activity and we all know that it never works out this way &#8211; 25% plus of participants see every perceived benefit and &#8220;very beneficial&#8221; and &#8220;somewhat.&#8221; I&#8217;m sorry but it never works out this way maybe they are a tad to hopeful in what social media can produce for their business.</p>
<p>Social media as an important part of any integrated marketing platform, program and project but is usually filled with long hours and hard work, this kind of expertise and the time commitment that goes into developing a strong social media message and presence and is way beyond most small and usually most medium businesses. Businesses need to concentrate on developing a powerful marketing system that can grow from the proverbial marketing seed into a strong and powerful message and content for their business. And in order to get the most bang from the buck, small and medium business owners and leaders might want to consider seeking out a professional marketing and advertising firm to at least discuss where they sit presently in the social media landscape.</p>
<p>Thanks StellaPop.</p>

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		<title>The DC Goodwill Mobile App &#8211; Design and Content Concepts by Stella Pop Marketing</title>
		<link>http://www.yostella.com/2010/10/22/the-dc-goodwill-mobile-app-design-and-content-concepts-by-stella-pop-marketing/</link>
		<comments>http://www.yostella.com/2010/10/22/the-dc-goodwill-mobile-app-design-and-content-concepts-by-stella-pop-marketing/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 13:33:59 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1634</guid>
		<description><![CDATA[The Goodwill of Greater Washington mobile app has successfully been delivered and launched, all with the help of Stella Pop Marketing! The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store! 

Go ahead give a little and feel the power of community!]]></description>
			<content:encoded><![CDATA[<p>The <a title="Goodwill of Greater Washington" href="http://www.dcgoodwill.org/" target="_blank">Goodwill of Greater Washington</a> mobile app has successfully been delivered and launched!<br />
The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it&#8217;s ready for download at your local iTunes store!</p>
<p>Go ahead give a little and feel the power of community!</p>
<p>It&#8217;s been all about the team.<br />
Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don&#8217;t let me forget a high-five awesome thanks to our great canadian tech team &#8211; <a title="Mind Sea" href="http://www.mindsea.com/" target="_blank">Mind Sea</a> &#8211; thanks guys.</p>
<p>This multi-purpose iPhone app has was developed to provide a mobile information pathway and a delivery mechanism of engaging content marketing, creating a robust mobile connection for the Goodwill community throughout the Washington DC &amp; Suburban Virginia and Maryland area. The Goodwill mobile app feature list include:</p>
<ul>
<li>Puzzle splash page (more fun to follow in version 1.2)</li>
<li>Mapping of retail locations and donation bins</li>
<li>Donation connection</li>
<li>DC<a title="DC Goodwill Fashionista" href="http://www.fashionofgoodwill.org/blog/" target="_blank"> Goodwill Fashionista</a> blog</li>
<li>DC Goodwill Social Media &#8211; Facebook and Twitter pages</li>
<li>Organizational information</li>
</ul>
<p>The Goodwill Mobile App &#8211; <a title="iTunes - Goodwill of Greater Washington's Mobile App" href="http://itunes.apple.com/us/app/goodwill-greater-washington/id397806885?mt=8" target="_blank">Download it here</a></p>
<p><a rel="attachment wp-att-1636" href="http://www.yostella.com/?attachment_id=1636"><img class="alignnone size-full wp-image-1636" title="Stella Pop &amp; DC Goodwill Mobile App" src="http://www.yostella.com/wp-content/uploads/2010/10/screen-shot-2010-10-22-at-81636-am.png" alt="Stella Pop &amp; DC Goodwill Mobile App" width="525" height="393" /></a></p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/graphic+design' rel='tag' target='_self'>graphic design</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/Washington+DC' rel='tag' target='_self'>Washington DC</a></p>

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		<title>At Least They&#8217;re Talking? The Gaps New Logo.</title>
		<link>http://www.yostella.com/2010/10/08/at-least-theyre-talking-the-gaps-new-logo/</link>
		<comments>http://www.yostella.com/2010/10/08/at-least-theyre-talking-the-gaps-new-logo/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 12:59:45 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1614</guid>
		<description><![CDATA[This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers.

You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1615" href="http://www.yostella.com/?attachment_id=1615"><img class="size-full wp-image-1615  alignleft" title="gap-logo-old" src="http://www.yostella.com/wp-content/uploads/2010/10/gap-logo-old.jpg" alt="At Least They're Talking." width="108" height="108" /></a></p>
<p><a rel="attachment wp-att-1616" href="http://www.yostella.com/?attachment_id=1616"><img class="size-full wp-image-1616    alignleft" title="gap-logo-new" src="http://www.yostella.com/wp-content/uploads/2010/10/gap-logo-new.jpg" alt="gap-logo-new" width="146" height="86" /></a></p>
<p>Hi. I&#8217;m the new logo and I work at the Gap. It seems most of you hate me.</p>
<p>I gotta get a new gig and NO this isn&#8217;t the phone company.</p>
<h4><strong></strong><strong>Message from Marka Hansen &#8211; President &#8211; Gap North America</strong></h4>
<p>This past Monday, without a lot of fanfare, we introduced a new logo on our <a href="http://gap.com/" target="_hplink">gap.com</a> site, and I wanted to take this opportunity to explain our thinking behind this decision.</p>
<p>I&#8217;ve been president at Gap brand for the past three years, and I&#8217;ve been living and breathing the changes we&#8217;ve been making on our journey to make Gap more relevant to our customers.</p>
<p>You&#8217;ve seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.</p>
<p>The natural step for us on this journey is to see how our logo &#8211; one that we&#8217;ve had for more than 20 years &#8211; should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.</p>
<p>We want our customers to take notice of Gap and see what it stands for today.</p>
<p>We chose this design as it&#8217;s more contemporary and current. It honors our heritage through the blue box while still taking it forward.</p>
<p>Now, given the passionate outpouring from customers that followed, we&#8217;ve decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.</p>
<p>From this online dialogue, it&#8217;s clear that Gap still has a close connection to our customers, so tapping into this energy is right. We&#8217;ve <a href="http://www.facebook.com/gap#!/gap?v=wall&amp;story_fbid=159977040694165" target="_hplink">posted a message</a> on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we&#8217;ve seen so far.</p>
<p>We&#8217;ll explain specifics on how everyone can share designs in a few days.</p>
<p>Thank you to everyone who has already shared feedback. I&#8217;m excited about continuing the conversation and believe passionately in where we&#8217;re taking our brand.</p>
<p>Do you love it or hate?</p>
<p>I know I don&#8217;t hate the old logo but the new logo is giving me that less than loving feeling.</p>
<p>Stella says, sometimes classic is just plain old sitting in the sweet spot.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/7' rel='tag' target='_self'>7</a>, <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/blogging' rel='tag' target='_self'>blogging</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/business+blogging' rel='tag' target='_self'>business blogging</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Creative+Services' rel='tag' target='_self'>Creative Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Custom+Publishing' rel='tag' target='_self'>Custom Publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/daily+twixel' rel='tag' target='_self'>daily twixel</a>, <a class='technorati-link' href='http://technorati.com/tag/evid+magazine' rel='tag' target='_self'>evid magazine</a>, <a class='technorati-link' href='http://technorati.com/tag/Google' rel='tag' target='_self'>Google</a>, <a class='technorati-link' href='http://technorati.com/tag/google+wave' rel='tag' target='_self'>google wave</a>, <a class='technorati-link' href='http://technorati.com/tag/graphic+design' rel='tag' target='_self'>graphic design</a>, <a class='technorati-link' href='http://technorati.com/tag/logo+design' rel='tag' target='_self'>logo design</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Michael+S+OGrady' rel='tag' target='_self'>Michael S OGrady</a>, <a class='technorati-link' href='http://technorati.com/tag/michaelsogrady' rel='tag' target='_self'>michaelsogrady</a>, <a class='technorati-link' href='http://technorati.com/tag/New+Yorker+Magazine' rel='tag' target='_self'>New Yorker Magazine</a>, <a class='technorati-link' href='http://technorati.com/tag/newspapers' rel='tag' target='_self'>newspapers</a>, <a class='technorati-link' href='http://technorati.com/tag/online+content' rel='tag' target='_self'>online content</a>, <a class='technorati-link' href='http://technorati.com/tag/pay+content' rel='tag' target='_self'>pay content</a>, <a class='technorati-link' href='http://technorati.com/tag/re-branding' rel='tag' target='_self'>re-branding</a>, <a class='technorati-link' href='http://technorati.com/tag/re-contenting' rel='tag' target='_self'>re-contenting</a>, <a class='technorati-link' href='http://technorati.com/tag/Search+Engine+Optimization+-+SEO' rel='tag' target='_self'>Search Engine Optimization - SEO</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_self'>social media</a>, <a class='technorati-link' href='http://technorati.com/tag/social+networks' rel='tag' target='_self'>social networks</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellanomics' rel='tag' target='_self'>Stellanomics</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-bing' rel='tag' target='_self'>stellapop-bing</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-twitter' rel='tag' target='_self'>stellapop-twitter</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-wave' rel='tag' target='_self'>stellapop-wave</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a>, <a class='technorati-link' href='http://technorati.com/tag/The+New+York+Times' rel='tag' target='_self'>The New York Times</a>, <a class='technorati-link' href='http://technorati.com/tag/video+production' rel='tag' target='_self'>video production</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+2.0' rel='tag' target='_self'>Web 2.0</a>, <a class='technorati-link' href='http://technorati.com/tag/web+site+development' rel='tag' target='_self'>web site development</a>, <a class='technorati-link' href='http://technorati.com/tag/YoStella' rel='tag' target='_self'>YoStella</a></p>

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		<title>Creativity and Complexity &#8211; Viewpoint from 1500 Leaders Worldwide</title>
		<link>http://www.yostella.com/2010/05/26/creativity-and-complexity-1500-leaders-worldwide-viewpoint/</link>
		<comments>http://www.yostella.com/2010/05/26/creativity-and-complexity-1500-leaders-worldwide-viewpoint/#comments</comments>
		<pubDate>Thu, 27 May 2010 01:26:49 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Content]]></category>
		<category><![CDATA[Creative Content Marketing]]></category>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1536</guid>
		<description><![CDATA[From IBM's Interviews of 1500 CEO's Worldwide - 

"[E]vents, threats and opportunities aren’t just coming at us faster or with less predictability; they are converging and influencing each other to create entirely unique situations. These firsts-of-their-kind developments require unprecedented degrees of creativity — which has become a more important leadership quality than attributes like management discipline, rigor or operational acumen."]]></description>
			<content:encoded><![CDATA[<div id="attachment_1537" class="wp-caption aligncenter" style="width: 612px"><a rel="attachment wp-att-1537" href="http://www.yostella.com/?attachment_id=1537"><img class="size-full wp-image-1537" title="Creativity and Complexity - CEO Study From IBM" src="http://www.yostella.com/wp-content/uploads/2010/05/screen-shot-2010-05-26-at-91655-pm.png" alt="Creativity and Complexity - CEO Study From IBM" width="602" height="202" /></a><p class="wp-caption-text">Creativity and Complexity - CEO Study From IBM</p></div>
<p>First let me thank <a title="IBM - CEO Interviews" href="http://www-935.ibm.com/services/us/ceo/ceostudy2010/index.html" target="_blank">IBM</a> for committing to excellence and curiosity. This is their work and it&#8217;s probably the best &#8220;thing&#8221; you&#8217;ll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy!</p>
<p>Here&#8217;s what the site <a title="Design Mind - Frog Design" href="http://designmind.frogdesign.com/blog/ibm-study-ceos-say-creativity-and-managing-complexity-are-vital-today.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+frog-design-blog+%28All+Blogs%29" target="_blank">Design Mind</a> (thanks and love the site) had to say and where I originally found the link to this report, I guess I&#8217;ll call it a white paper but it&#8217;s so much more.</p>
<blockquote><p>IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing shaping their businesses. The opening statement by IBM&#8217;s own CEO, Samuel J. Palmisano, sets the stage for this year&#8217;s study:</p></blockquote>
<blockquote><p>&#8220;[E]vents, threats and opportunities aren’t just coming at us faster or with less predictability; they are converging and influencing each other to create entirely unique situations. These firsts-of-their-kind developments require unprecedented degrees of creativity — which has become a more important leadership quality than attributes like management discipline, rigor or operational acumen.&#8221;</p></blockquote>
<p>Having written a lot about the new breed of complex problems businesses are facing today, this rang true with me. In fact, the study&#8217;s findings line up well with the challenges and approaches I describe in Innovation X. Here&#8217;s a small sample and the main brief from IBM&#8217;s findings:</p>
<blockquote><p><strong>Embody creative leadership:</strong> Creative leaders invite disruptive innovation, encourage others to drop outdated approaches and take balanced risks. (In Innovation X I refer to this as divergence)</p></blockquote>
<blockquote><p><strong>Reinvent customer relationships:</strong> In a massively interconnected world, CEOs prioritize customer intimacy as never before. Globalization, combined with dramatic increases in the availability of information, has exponentially expanded customers&#8217; options. (Immersion)</p></blockquote>
<blockquote><p><strong>Build operating dexterity:</strong> CEOs are revamping their operations to stay ready to act when opportunities or challenges arise. (Adaption)</p></blockquote>
<p><a title="CEO Study from IBM" href="http://www-935.ibm.com/services/us/ceo/ceostudy2010/index.html" target="_blank">Please click here for the link to IBM&#8217;s site and the link to the report. It&#8217;s in PDF format and you have to fill out a brief information page &gt;&gt;&gt; click here for the full report.</a></p>
<p>Stella Pop says, it&#8217;s all about harnessing and setting free all at the same time, your organizations creativity and ability to approach problems with an open mind.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/blogging' rel='tag' target='_self'>blogging</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/business+publishing' rel='tag' target='_self'>business publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Creative+Services' rel='tag' target='_self'>Creative Services</a>, <a class='technorati-link' href='http://technorati.com/tag/creativity' rel='tag' target='_self'>creativity</a>, <a class='technorati-link' href='http://technorati.com/tag/Custom+Publishing' rel='tag' target='_self'>Custom Publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/design' rel='tag' target='_self'>design</a>, <a class='technorati-link' href='http://technorati.com/tag/Design+Mind' rel='tag' target='_self'>Design Mind</a>, <a class='technorati-link' href='http://technorati.com/tag/IBM' rel='tag' target='_self'>IBM</a>, <a class='technorati-link' href='http://technorati.com/tag/innovation' rel='tag' target='_self'>innovation</a>, <a class='technorati-link' href='http://technorati.com/tag/leadership' rel='tag' target='_self'>leadership</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Interface' rel='tag' target='_self'>Marketing Interface</a>, <a class='technorati-link' href='http://technorati.com/tag/marketing+programs' rel='tag' target='_self'>marketing programs</a>, <a class='technorati-link' href='http://technorati.com/tag/marketing+projects' rel='tag' target='_self'>marketing projects</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing+Systems' rel='tag' target='_self'>Marketing Systems</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_self'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/re-content' rel='tag' target='_self'>re-content</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/Stella+Pop' rel='tag' target='_self'>Stella Pop</a>, <a class='technorati-link' href='http://technorati.com/tag/stella+pop+marketing' rel='tag' target='_self'>stella pop marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a>, <a class='technorati-link' href='http://technorati.com/tag/website+development' rel='tag' target='_self'>website development</a></p>

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		<title>Apps and Advertising &#8211; It&#8217;s Raining Sales</title>
		<link>http://www.yostella.com/2010/05/26/apps-and-advertising-its-raining-sales/</link>
		<comments>http://www.yostella.com/2010/05/26/apps-and-advertising-its-raining-sales/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:30:30 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile Content]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1533</guid>
		<description><![CDATA[Respondents say that advertisements on mobile devices are both welcome and effective, with 53% saying they were willing to share their location to receive more relevant advertising, and 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1534" class="wp-caption alignleft" style="width: 153px"><a rel="attachment wp-att-1534" href="http://www.yostella.com/?attachment_id=1534"><img class="size-full wp-image-1534" title="Apps and Advertising" src="http://www.yostella.com/wp-content/uploads/2010/05/imgres.jpeg" alt="Apps and Advertising -  It's Raining Sales" width="143" height="99" /></a><p class="wp-caption-text">Apps and Advertising -  It&#39;s Raining Sales</p></div>
<p>It seems that it&#8217;s raining sales from advertising place on apps.</p>
<p>From MediaPost Blogs, &#8220;App Ads Precipitate Sales&#8221; by Jack Loechner</p>
<blockquote><p>A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report &#8220;examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery.&#8221; 55% of the on-the-go audience owns an app-enabled smartphone or mobile device. The top devices (and % ownership) are:</p></blockquote>
<blockquote><p>iPhone &#8211; 36%</p></blockquote>
<blockquote><p>BlackBerry &#8211; 27%</p></blockquote>
<blockquote><p>iPod Touch &#8211; 17%</p></blockquote>
<blockquote><p>Android &#8211; 7%</p></blockquote>
<blockquote><p>Windows Mobile &#8211; 5%</p></blockquote>
<blockquote><p>Palm &#8211; 2%</p>
<p>Respondents say that advertisements on mobile devices are both welcome and effective, with 53% saying they were willing to share their location to receive more relevant advertising, and 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.</p></blockquote>
<p><a title="Media Post Blogs " href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=128761" target="_blank">Click here for the full read &gt;&gt;&gt;&gt; Click here</a></p>
<p>Stella says, go forth and be mobile.</p>

<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/Apple' rel='tag' target='_self'>Apple</a>, <a class='technorati-link' href='http://technorati.com/tag/apps' rel='tag' target='_self'>apps</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/mobile+advertising' rel='tag' target='_self'>mobile advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/PR' rel='tag' target='_self'>PR</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/Stella+Pop' rel='tag' target='_self'>Stella Pop</a>, <a class='technorati-link' href='http://technorati.com/tag/stella+pop+marketing' rel='tag' target='_self'>stella pop marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a></p>

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		<title>Newspapers Enters A New Phase But I Have A Question?</title>
		<link>http://www.yostella.com/2010/05/14/newspapers-enters-a-new-phase-but-i-have-a-question/</link>
		<comments>http://www.yostella.com/2010/05/14/newspapers-enters-a-new-phase-but-i-have-a-question/#comments</comments>
		<pubDate>Fri, 14 May 2010 14:48:52 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1518</guid>
		<description><![CDATA[New York Times Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations. After a year of sometimes fraught debate inside the paper, the choice for some time has been between a Wall Street Journal-type pay wall and the metered system adopted by the Financial Times, in which readers can sample a certain number of free articles before being asked to subscribe. The Timesseems to have settled on the metered system.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1529" class="wp-caption alignleft" style="width: 131px"><a rel="attachment wp-att-1529" href="http://www.yostella.com/?attachment_id=1529"><img class="size-full wp-image-1529" title="Stella Pop image" src="http://www.yostella.com/wp-content/uploads/2010/05/imgres-41.jpeg" alt="NewsPapers and Pay Content" width="121" height="121" /></a><p class="wp-caption-text">NewsPapers and Pay Content</p></div>
<p>Please hear me, I still believe this is a capitalistic country and if you produce &#8220;it,&#8221; you have every right to charge for the sweat of your labor. But it&#8217;s extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you &#8211; period.</p>
<p>I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some interesting examples of content I pay for and receive without commercial interruption: songs, music, videos, movies and games but if I want it for less I get advertising, if I choose to pay more I get it without hassle and annoyance of ads.</p>
<p>The New York Times is jumping or maybe edging in like an old man into the cold ocean into a fee based publishing model after years of giving it away. I&#8217;m wonder out loud if this is going to work or is the newspaper business driving down a highway they cannot exit? Are they doing it without thoughtfulness or proceeding, hoping it all works out?</p>
<blockquote><p><a title="New York Magazine - May 14, 2010" href="http://nymag.com/daily/intel/2010/01/new_york_times_set_to_mimic_ws.html" target="_blank">From the New York Magazine &#8211; </a>By: <a href="/author/gabriel%20sherman">Gabriel Sherman</a> - <a title="New York Magazine - May 14, 2010" href="http://nymag.com/daily/intel/2010/01/new_york_times_set_to_mimic_ws.html" target="_blank">May 14, 2010</a></p>
<p><a title="New York Times" href="http://www.nytimes.com/" target="_blank">New York </a><em><a title="New York Times" href="http://www.nytimes.com/" target="_blank">Times</a></em> Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations. After a year of sometimes fraught debate inside the paper, the choice for some time has been between a <em>Wall Street Journal</em>-type pay wall and the metered system adopted by the <em>Financial Times</em>, in which readers can sample a certain number of free articles before being asked to subscribe. The <em>Times</em>seems to have settled on the metered system.</p>
<p>One personal friend of Sulzberger said a final decision could come within days, and a senior newsroom source agreed, adding that the plan could be announced in a matter of weeks. (Apple&#8217;s tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.) It will likely be months before the <em>Times</em> actually begins to charge for content, perhaps sometime this spring. Executive Editor Bill Keller declined to comment. <em>Times</em> spokesperson Diane McNulty said: &#8220;We&#8217;ll announce a decision when we believe that we have crafted the best possible business approach. No details till then.&#8221;</p></blockquote>
<p>I believe the newspaper publishing business is on a crash course with failure unless some smart and cunning business person changes directions rapidly and with ingenuity.</p>
<p>Stella says, I love the feel of traditional newspapers and the incredible content they deliver but I hate the business model and I fear it&#8217;s regrettably dying a painful death.</p>

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		<title>Content Marketing &#8211; Can iPad Save Newspapers And Magazines?</title>
		<link>http://www.yostella.com/2010/04/17/content-marketing-can-ipad-save-newspapers-and-magazines/</link>
		<comments>http://www.yostella.com/2010/04/17/content-marketing-can-ipad-save-newspapers-and-magazines/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 12:33:17 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<description><![CDATA[Content Marketing-Can iPad Save Newspapers And Magazines?

Some of the issues brought up:
—What is the problem at newspapers and magazines?
—What’s different about the iPad? (a business model reset?)
—How much will readers pay? Should they pay anything?
—Will magazines’ investments in developing iPad version pay back? And more importantly, do people want to read this way?
—What can publishers learn from music industry in doing deal with Jobs? Is Jobs going to take over news the way he did music? Censorship issue?]]></description>
			<content:encoded><![CDATA[<div id="attachment_1513" class="wp-caption alignleft" style="width: 139px"><a href="http://www.yostella.com/2010/02/04/direct-to-device-icontent-by-apple/"><img class="size-full wp-image-1513" title="iPad by Apple" src="http://www.yostella.com/wp-content/uploads/2010/04/images.jpeg" alt="iPad by Apple" width="129" height="97" /></a><p class="wp-caption-text">iPad by Apple</p></div>
<p>Remember that post a few months ago about iPad and the Apple new content delivery system, <a title="YoStella.com - Direct to Device-iContent By Apple" href="http://www.yostella.com/2010/02/04/direct-to-device-icontent-by-apple/" target="_blank">&#8220;Direct to Device &#8211; iContent By Apple,&#8221;</a> well here&#8217;s a great follow up look at two areas of content and the iPad.</p>
<p><strong><a title="PaidContent.org" href="http://paidcontent.org/article/419-weekend-video-can-ipad-save-newspapers-magazines/" target="_blank">cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET</a></strong></p>
<p><strong>&#8220;Can iPad Save Newspapers &amp; Magazines?&#8221;</strong></p>
<p>Yesterday I was part of CNET’s <a title="Reporters' Roundtable" href="http://www.cnet.com/8301-30976_1-20002736-10348864.html">Reporters’ Roundtable</a>, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times, and me.</p>
<p>Some of the issues brought up:<br />
—What is the problem at newspapers and magazines?<br />
—What’s different about the iPad? (a business model reset?)<br />
—How much will readers pay? Should they pay anything?<br />
—Will magazines’ investments in developing iPad version pay back? And more importantly, do people want to read this way?<br />
—What can publishers learn from music industry in doing deal with Jobs? Is Jobs going to take over news the way he did music? Censorship issue?</p>
<p><object width="364" height="280" data="http://www.cnet.com/av/video/flv/universalPlayer/universalSmall.swf" type="application/x-shockwave-flash"><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><param name="FlashVars" value="playerType=embedded&amp;type=id&amp;value=50085886" /><param name="src" value="http://www.cnet.com/av/video/flv/universalPlayer/universalSmall.swf" /><param name="flashvars" value="playerType=embedded&amp;type=id&amp;value=50085886" /><param name="allowfullscreen" value="true" /></object></p>
<p>Stella says, content from multiple sources will be more fluid and accessible in the future across multiple devices.</p>

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		<title>Can Animated Video Capture A Company&#8217;s Global Vision?</title>
		<link>http://www.yostella.com/2010/03/29/can-animated-video-capture-a-companys-global-vision/</link>
		<comments>http://www.yostella.com/2010/03/29/can-animated-video-capture-a-companys-global-vision/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 13:57:46 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<description><![CDATA[Excerpt from InformationWeek article by Bob Evans - Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.]]></description>
			<content:encoded><![CDATA[<p>I found this little gem at InformationWeek &#8211; Global CIO Blog, the piece was written by Bob Evans, Senior VP &#8211; Global CIO. Here&#8217;s the video &#8211; enjoy!</p>
<p><object width="600" height="405" data="http://www.youtube.com/v/sfEbMV295Kk&amp;hl=en_US&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sfEbMV295Kk&amp;hl=en_US&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<blockquote><p>Can a 5-minute animated video capture a technology company&#8217;s global vision? IBM&#8217;s &#8220;The Internet Of Things&#8221; YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.</p>
<p>Most of the <a href="http://www.youtube.com/watch?v=sfEbMV295Kk&amp;feature=player_embedded">animated video</a> is a spirited mix of voice-overs describing the rise of intelligent and interconnected instrumentation in everything from tech devices to waterways and appliances and radiators spewing out signals to the 2 billion people who&#8217;ll be online within the next couple of years. And I liked a couple of metaphors that were used to describe the resulting information flow: a &#8220;global data field&#8221; and the planet&#8217;s &#8220;central nervous system.&#8221;</p>
<p><a title="InformationWeek - Global CIO Week" href="http://www.informationweek.com/blog/main/archives/2010/03/ibm_internet_of.html;jsessionid=YTA1WFUAPOOQPQE1GHRSKHWATMY32JVN?cid=RSSfeed_IWK_ALL" target="_blank">Click here for the rest of the article at InformationWeek by Bob Evans.</a></p></blockquote>
<p>Stella says, get some of your own animated content to tell a story that stands out in the crowd. How crowded you ask?  We each see 5000 brand messages everyday, that&#8217;s how crowded.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/animated+video' rel='tag' target='_self'>animated video</a>, <a class='technorati-link' href='http://technorati.com/tag/audience+building' rel='tag' target='_self'>audience building</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Creative+Services' rel='tag' target='_self'>Creative Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Custom+Publishing' rel='tag' target='_self'>Custom Publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/daily+twixel' rel='tag' target='_self'>daily twixel</a>, <a class='technorati-link' href='http://technorati.com/tag/evid+magazine' rel='tag' target='_self'>evid magazine</a>, <a class='technorati-link' href='http://technorati.com/tag/InformationWeek' rel='tag' target='_self'>InformationWeek</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_self'>social media</a>, <a class='technorati-link' href='http://technorati.com/tag/Social+Networking' rel='tag' target='_self'>Social Networking</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/Stella+Pop' rel='tag' target='_self'>Stella Pop</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+2.0' rel='tag' target='_self'>Web 2.0</a>, <a class='technorati-link' href='http://technorati.com/tag/YoStella' rel='tag' target='_self'>YoStella</a></p>

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		<title>Twitter&#8217;s New Monetization Platform &#8211; Coming Soon</title>
		<link>http://www.yostella.com/2010/03/26/twitters-new-monetization-platform-coming-soon/</link>
		<comments>http://www.yostella.com/2010/03/26/twitters-new-monetization-platform-coming-soon/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 17:01:00 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<description><![CDATA[Twitter's new monetization platform is coming soon to a tweet near you. It seems that a twitter co-founder, Biz Stone was on CNBC and spilled the beans on a coming non-advertising methodology for Twitter, that will be rolled out later this month.]]></description>
			<content:encoded><![CDATA[<p>Twitter&#8217;s new monetization platform is coming soon to a tweet near you. It seems that twitter&#8217;s co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month.</p>
<p>Via Silicon Alley Insider -</p>
<blockquote><p>At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), &#8216;I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?&#8217; Biz says no. But, he adds:</p></blockquote>
<blockquote><p>We&#8217;re going to roll out something we think appropriate not just for Twitter users but also for the ecosystem when we develop this monetization platform, it&#8217;s not going to be just for us, it&#8217;s going to extend to all these apps that are out there that everyone is using.</p></blockquote>
<p>Is this a smart move on Twitter&#8217;s part? Maybe.</p>
<blockquote><p>While it&#8217;s <a href="http://www.businessinsider.com/twitters-road-to-1-billion-2009-9">stuffed with cash</a> from venture capitalists, the <a id="KonaLink2" class="kLink" href="http://www.businessinsider.com/twitters-secret-business-model-will-make-all-twitter-partners-rich-2010-3#" target="undefined"><span style="color: #1d637d;"><span class="kLink">companies</span></span></a> that help make it a success like Tweetie, Tweetdeck, and Hoot Suite aren&#8217;t quite as well off.</p></blockquote>
<p><object width="500" height="405" data="http://www.youtube.com/v/GuwDNWdg4Dw&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GuwDNWdg4Dw&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>We don&#8217;t get a whole lot here but something is in the wind and should be very interesting for future business schools to study the success or failure of the model &#8211; build it and they will come then try and make some money. Venture Capital community might find it hard forgetting The Twitter Model if monetization is not right around the corner and it better look a lot like a huge basket filled with cash.</p>
<p>What happens when Twitter rolls out the advertising?  Does the herd of tweet-aholics go away? Are they just <a title="YoStella - Are You Twitter Tired?" href="http://www.yostella.com/2009/11/10/stella-pop-twitter-tired-part/" target="_blank">Twitter tired</a> and will not tolerate more online paid advertising?</p>
<p>Stella says, I&#8217;m on the tweeting edge of my seat. Thanks <a title="Marketing Pilgrim" href="http://www.marketingpilgrim.com/2010/03/twitter-revenue-model.html" target="_blank">Marketing Pilgrim</a> and <a title="Silicon Alley Insider " href="Silicon Alley Insider" target="_blank">Silicon Alley Insider</a>.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Creative+Services' rel='tag' target='_self'>Creative Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Custom+Publishing' rel='tag' target='_self'>Custom Publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_self'>social media</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/Stella+Pop' rel='tag' target='_self'>Stella Pop</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a>, <a class='technorati-link' href='http://technorati.com/tag/Tweets' rel='tag' target='_self'>Tweets</a>, <a class='technorati-link' href='http://technorati.com/tag/twitter' rel='tag' target='_self'>twitter</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+2.0' rel='tag' target='_self'>Web 2.0</a></p>

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		<item>
		<title>Dream Without Boundaries</title>
		<link>http://www.yostella.com/2010/03/23/dreams-without-boundaries/</link>
		<comments>http://www.yostella.com/2010/03/23/dreams-without-boundaries/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 23:06:05 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charity Content Marketing]]></category>
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		<category><![CDATA[Marketing Content]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin]]></category>

		<guid isPermaLink="false">http://www.yostella.com/?p=1431</guid>
		<description><![CDATA[Stella Pop presents - The Making of Dreams Without Boundaries and original hip-opera written and performed Grammy nominated DC rapper Kokayi and Miss DC 2009, Jen Corey.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Click the Pic for The Music Video Prize at YouTube</p>
<p style="text-align: left;">
<div id="attachment_1453" class="wp-caption alignnone" style="width: 534px"><a href="http://www.youtube.com/watch?v=v404S8sIMX8"><img class="size-full wp-image-1453 " title="Dream Without Boundaries" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-23-at-81616-pm.png" alt="Photography by Zaid Hamid" width="524" height="710" /></a><p class="wp-caption-text">Photography by Zaid Hamid</p></div>
<div id="attachment_1455" class="wp-caption alignnone" style="width: 353px"><a href="http://itunes.apple.com/us/album/dream-without-boundaries/id349860303"><img class="size-full wp-image-1455   " title="iTunes - Dream Without Boundaries" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-24-at-73209-am.png" alt="Click here for iTunes" width="343" height="101" /></a><p class="wp-caption-text">Click here for iTunes</p></div>
<dt class="wp-caption-dt"><a style="text-decoration: none;" href="http://www.dcgoodwill.org/shop.php?SHOPmain=shop/dream.html"><img class="size-full wp-image-1451 alignnone" title="DC Goodwill Fashionista" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-23-at-81126-pm1.png" alt="Help Today - Buy A Download" width="364" height="178" /></a></dt>
<dt class="wp-caption-dt" style="text-align: left;">Buy A Download And Make A Donation to Goodwill.</dt>
<dt class="wp-caption-dt" style="text-align: left;">Helping People with A Hand Up, Not A Hand Out.</dt>

<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/stella+%22stella+pop%22+%22stella%27s+pop+factory%22+%22stella+pop+video+production%22+marketing+advertising+branding+%22content+marketing%22+%22creative+services%22+%22custom+publishing%22+re-contenting+YoStella+%22eVid+Magazin' rel='tag' target='_self'>stella "stella pop" "stella's pop factory" "stella pop video production" marketing advertising branding "content marketing" "creative services" "custom publishing" re-contenting YoStella "eVid Magazin</a></p>

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		<title>Are You Wave Willing To Catch The Wave? Google&#8217;s Wave.</title>
		<link>http://www.yostella.com/2010/03/16/are-you-wave-willing-to-catch-the-wave-googles-wave/</link>
		<comments>http://www.yostella.com/2010/03/16/are-you-wave-willing-to-catch-the-wave-googles-wave/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 02:16:40 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<category><![CDATA[google wave]]></category>
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		<category><![CDATA[Michael S OGrady]]></category>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1424</guid>
		<description><![CDATA[Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation
and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.]]></description>
			<content:encoded><![CDATA[<h2>About Google Wave</h2>
<p>Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation<br />
and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/v_UyVmITiYQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/v_UyVmITiYQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<h2>What is a wave?</h2>
<p><strong>A wave is equal parts conversation and document. </strong>People can communicate and work together with richly formatted text, photos, videos, maps, and more.</p>
<p><strong>A wave is shared.</strong> Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.</p>
<p><strong>A wave is live.</strong> With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.</p>
<table border="0" cellpadding="0" width="100%">
<tbody>
<tr>
<td colspan="2" width="100%" valign="bottom"><strong>When to use Google Wave</strong></td>
</tr>
<tr>
<td colspan="2" valign="bottom">There are tons of ways to use Google Wave&#8211;here are just a few examples to get you thinking</td>
</tr>
</tbody>
</table>
<div class="tabs">
<ul>
<li><a id="tab1tab" class="selected" onclick="javascript:showTab('1'); pageTracker._trackPageview('/usingwave/organizing_events/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Organizing events</span></span></a></li>
<li><a id="tab2tab" onclick="javascript:showTab('2'); pageTracker._trackPageview('/usingwave/group_projects/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Group projects</span></span></a></li>
<li><a id="tab3tab" onclick="javascript:showTab('3'); pageTracker._trackPageview('/usingwave/photo_sharing/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Photo sharing</span></span></a></li>
<li><a id="tab4tab" onclick="javascript:showTab('4'); pageTracker._trackPageview('/usingwave/meeting_notes/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Meeting notes</span></span></a></li>
<li><a id="tab5tab" onclick="javascript:showTab('5'); pageTracker._trackPageview('/usingwave/brainstorming/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Brainstorming</span></span></a></li>
<li><a id="tab6tab" onclick="javascript:showTab('6'); pageTracker._trackPageview('/usingwave/interactive_games/');" href="http://wave.google.com/using-wave.html#"><span class="box-1"><span class="box-2">Interactive games</span></span></a></li>
</ul>
<div id="tab1" class="tab-content">
<div class="box-1">
<div class="box-2">
<p>Keep a single copy of ideas, suggested itinerary, menu and RSVPs, rather than using many different tools. Use gadgets to add weather, maps and more to the event.</p>
<p><img class="alt-3" src="http://wave.google.com/images/organizing_events.jpg" alt="" width="400" height="400" /></p>
<p><a title="Google Wave - What's The Wave?" href="http://wave.google.com/about.html" target="_blank">Click here for a link to the Google Wave Page&#8230; Click </a></p>
<p>Stella Says, catch a wave and enjoy the ride.</p></div>
</div>
</div>
</div>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/7' rel='tag' target='_self'>7</a>, <a class='technorati-link' href='http://technorati.com/tag/Advertising' rel='tag' target='_self'>Advertising</a>, <a class='technorati-link' href='http://technorati.com/tag/blogging' rel='tag' target='_self'>blogging</a>, <a class='technorati-link' href='http://technorati.com/tag/Branding' rel='tag' target='_self'>Branding</a>, <a class='technorati-link' href='http://technorati.com/tag/business+blogging' rel='tag' target='_self'>business blogging</a>, <a class='technorati-link' href='http://technorati.com/tag/Content+Marketing' rel='tag' target='_self'>Content Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Creative+Services' rel='tag' target='_self'>Creative Services</a>, <a class='technorati-link' href='http://technorati.com/tag/Custom+Publishing' rel='tag' target='_self'>Custom Publishing</a>, <a class='technorati-link' href='http://technorati.com/tag/daily+twixel' rel='tag' target='_self'>daily twixel</a>, <a class='technorati-link' href='http://technorati.com/tag/evid+magazine' rel='tag' target='_self'>evid magazine</a>, <a class='technorati-link' href='http://technorati.com/tag/Google' rel='tag' target='_self'>Google</a>, <a class='technorati-link' href='http://technorati.com/tag/google+wave' rel='tag' target='_self'>google wave</a>, <a class='technorati-link' href='http://technorati.com/tag/graphic+design' rel='tag' target='_self'>graphic design</a>, <a class='technorati-link' href='http://technorati.com/tag/logo+design' rel='tag' target='_self'>logo design</a>, <a class='technorati-link' href='http://technorati.com/tag/Marketing' rel='tag' target='_self'>Marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Michael+S+OGrady' rel='tag' target='_self'>Michael S OGrady</a>, <a class='technorati-link' href='http://technorati.com/tag/michaelsogrady' rel='tag' target='_self'>michaelsogrady</a>, <a class='technorati-link' href='http://technorati.com/tag/re-branding' rel='tag' target='_self'>re-branding</a>, <a class='technorati-link' href='http://technorati.com/tag/re-contenting' rel='tag' target='_self'>re-contenting</a>, <a class='technorati-link' href='http://technorati.com/tag/Search+Engine+Optimization+-+SEO' rel='tag' target='_self'>Search Engine Optimization - SEO</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a>, <a class='technorati-link' href='http://technorati.com/tag/social+media' rel='tag' target='_self'>social media</a>, <a class='technorati-link' href='http://technorati.com/tag/social+networks' rel='tag' target='_self'>social networks</a>, <a class='technorati-link' href='http://technorati.com/tag/stella' rel='tag' target='_self'>stella</a>, <a class='technorati-link' href='http://technorati.com/tag/StellaPop' rel='tag' target='_self'>StellaPop</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-bing' rel='tag' target='_self'>stellapop-bing</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-twitter' rel='tag' target='_self'>stellapop-twitter</a>, <a class='technorati-link' href='http://technorati.com/tag/stellapop-wave' rel='tag' target='_self'>stellapop-wave</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellas+Pop+Factory' rel='tag' target='_self'>Stellas Pop Factory</a>, <a class='technorati-link' href='http://technorati.com/tag/video+production' rel='tag' target='_self'>video production</a>, <a class='technorati-link' href='http://technorati.com/tag/Web+2.0' rel='tag' target='_self'>Web 2.0</a>, <a class='technorati-link' href='http://technorati.com/tag/web+site+development' rel='tag' target='_self'>web site development</a>, <a class='technorati-link' href='http://technorati.com/tag/YoStella' rel='tag' target='_self'>YoStella</a></p>

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		<title>10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter</title>
		<link>http://www.yostella.com/2010/03/12/10741-tips-on-how-to-get-your-shorts-whiter-and-your-teeth-brighter/</link>
		<comments>http://www.yostella.com/2010/03/12/10741-tips-on-how-to-get-your-shorts-whiter-and-your-teeth-brighter/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:53:52 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1372</guid>
		<description><![CDATA[Damn I've created another list. I'm must be a List-A-Holic, help please me! Call List-Anonymous I'm addicted to lists!!
'SOS' call the list-guard!!! I've been kissed by a list mutt - Lucy I'm in need a 5 cent list of psychiatric self help.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1393" class="wp-caption alignleft" style="width: 137px"><a rel="attachment wp-att-1393" href="http://www.yostella.com/?attachment_id=1393"><img class="size-full wp-image-1393" title="Late Night Lists" src="http://www.yostella.com/wp-content/uploads/2010/03/images1.jpeg" alt="Late Night Lists" width="127" height="114" /></a><p class="wp-caption-text">Late Night Lists</p></div>
<p>Don&#8217;t get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov&#8217;em and I don&#8217;t use the word love lightly or often but I&#8217;m in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand.</p>
<p>Look at these search results &#8211; &#8220;Tips on how too&#8230;&#8221; providing 329 million tip lists in 0.29 seconds.</p>
<div id="attachment_1375" class="wp-caption alignnone" style="width: 424px"><a rel="attachment wp-att-1375" href="http://www.yostella.com/?attachment_id=1375"><img class="size-large wp-image-1375     " title="Google Search Results - &quot;tips on how too...&quot;" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-12-at-94955-am1-1024x660.png" alt="Google Search Results - &quot;tips on how t" width="414" height="266" /></a><p class="wp-caption-text">Google Search Results - &quot;tips on how too...&quot;</p></div>
<p>Or these results &#8211; &#8220;10 Things&#8230;&#8221; providing 438 million lists of 10 things in 0.67 seconds.</p>
<div id="attachment_1384" class="wp-caption alignnone" style="width: 540px"><a rel="attachment wp-att-1384" href="http://www.yostella.com/?attachment_id=1384"><img class="size-large wp-image-1384  " title="Google Search Results - &quot;10 things&quot;" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-12-at-103400-am-1024x597.png" alt="Google search results - &quot;10 things&quot;" width="530" height="310" /></a><p class="wp-caption-text">Google Search Results - &quot;10 things&quot;</p></div>
<p>That Google search thing is really incredible and I hope it takes off one day without indexing all those lists. Let me start by congratulating number one, two and three on both search lists. Getting those spots on any given day is a real accomplishment, really it is! 800 million search results delivered in less than one second and they got the three top spots &#8211; awesome work &#8211; the kings of the lists. I&#8217;m not here to give out trophies or send flowers but pose two questions:</p>
<p>How many items should you put in a list?</p>
<ul>
<li>Five &#8211; Maybe?</li>
<li>Ten &#8211; A little, tiny bit long.</li>
<li>Fifteen &#8211; OK Grandpa, you&#8217;re getting a little long winded with that same old World War II invasion story. Heard it yesterday at breakfast too.</li>
<li>Twenty &#8211; Now you&#8217;ve pushed the envelope way beyond realistic, shorten it up buddy or go to court and see the judge!</li>
</ul>
<p>Damn I&#8217;ve created another list. I&#8217;m must be a List-A-Holic, help please me! Call List-Anonymous I&#8217;m addicted to lists!!<br />
&#8216;SOS&#8217; call the list-guard!!! I&#8217;ve been kissed by a list mutt &#8211; Lucy I&#8217;m in need a 5 cent list of psychiatric self help.</p>
<p>Don&#8217;t laugh, I&#8217;ve seen so many list-aholics worse off than me. Publishing these mindless lists which seem to appear online every nano second as a lame and transparent marketing ploy, trying to attracting list-isitors. And the legions of list developers keep growing like a virus, they must be stopped. Is everyone on the planet looking for a short cut in business and life? I&#8217;m begging you please stop with the lists, help me to help you.</p>
<p>Let&#8217;s look at a good web site example, <a title="Mashable - List tab" href="http://mashable.com/lists/" target="_blank">Mashable</a> the popular online destination for everything digital and tech related they have a list tab . Come on a list tab? Now I enjoy <a title="Mashable - List Tab" href="http://mashable.com/lists/" target="_blank">Mashable</a> quite a bit and they get a boat load of visitors (way more than me) but please a <strong><span style="text-decoration: underline;">f*^%#$*</span></strong><span style="text-decoration: underline;"> </span>list tab. Give me a break.</p>
<div id="attachment_1410" class="wp-caption alignnone" style="width: 514px"><a rel="attachment wp-att-1410" href="http://www.yostella.com/?attachment_id=1410"><img class="size-full wp-image-1410   " title="Mashable - List Tab" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-12-at-11856-pm1.png" alt="Mashable - List Tab" width="504" height="355" /></a><p class="wp-caption-text">Mashable - List Tab</p></div>
<div id="attachment_1411" class="wp-caption alignnone" style="width: 541px"><a rel="attachment wp-att-1411" href="http://www.yostella.com/?attachment_id=1411"><img class="size-full wp-image-1411  " title="Mashable Lists &amp; More Lists" src="http://www.yostella.com/wp-content/uploads/2010/03/screen-shot-2010-03-12-at-11441-pm.png" alt="List Crazy - Mashable" width="531" height="403" /></a><p class="wp-caption-text">List Crazy - Mashable</p></div>
<p>This is getting crazy and can it last?</p>
<p>It feels like to me, that right about now the whole list craze is becoming tire and deserves a good long rest. How about we work together and give lists a much deserved rest? Let&#8217;s band together and form a world anit-list alliance and rally for the creation of compelling and custom content. Publishing online content that has some original creative value and is strong enough to stand alone without the sad listing.</p>
<p>But if you insist on the listing, here&#8217;s the second piece of list advice:</p>
<ol>
<li>Three is best.</li>
<li>Short.</li>
<li>Simple.</li>
<li>Compete relevance is a must.</li>
</ol>
<p>See it still feels slightly long, redundant and over-used. Why? Because it is. It&#8217;s to easy to keep doing those damn listless lists of brainless mushy content.</p>
<p>What do you think &#8211; got what it takes to skip the list?</p>
<p>Stella Says, &#8216;listing&#8217; is a sailing terms and means to lean one way or the other usually more than desired. Are you leaning to much on lists? Come on, I know you have more talent than that&#8230; your clients are depending on it.</p>

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		<title>25 Ways to Reboot Brainpower &amp; Add Innovation</title>
		<link>http://www.yostella.com/2010/03/03/25-ways-to-reboot-brainpower-add-innovation/</link>
		<comments>http://www.yostella.com/2010/03/03/25-ways-to-reboot-brainpower-add-innovation/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 21:52:17 +0000</pubDate>
		<dc:creator>Michael S O'Grady</dc:creator>
				<category><![CDATA[Creative]]></category>
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		<category><![CDATA[7]]></category>
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		<guid isPermaLink="false">http://www.yostella.com/?p=1365</guid>
		<description><![CDATA[Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper:

1. Invent and share a refreshing solution to a stubborn work problem – solve a  difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices,  then stored in brain as a reality.

2. Uplift your work area with natural lighting.  Brain fact: Environments influence brainpower, and a healthy workplace inspires people to transform problems into solutions.

3. Thank a fellow worker for a personal accomplishment.  Brain fact: Well being comes partially from and is fueled and extended by serotonin chemical hormones.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1366" class="wp-caption alignleft" style="width: 145px"><a rel="attachment wp-att-1366" href="http://www.yostella.com/?attachment_id=1366"><img class="size-full wp-image-1366" title="Innovation - Creative Services from Stella Pop" src="http://www.yostella.com/wp-content/uploads/2010/03/images.jpeg" alt="Innovation - Creative Services from Stella Pop" width="135" height="68" /></a><p class="wp-caption-text">Innovation - Creative Services from Stella Pop</p></div>
<p>Don&#8217;t say at Stella Pop, we don&#8217;t provide instant and creative solutions to your everyday business obstacles. Found this list at <a title="Stanford Wellsphere - Reboot Brainpower and Add Innovation" href="http://stanford.wellsphere.com/brain-health-article/25-ways-to-reboot-brainpower-add-innovation/944474" target="_blank">Wellsphere</a> and loved it, here it is for you. Use it and prosper:</p>
<p>1. <strong>Invent</strong> and share a refreshing solution to a stubborn work problem – solve a  difficulty that leaves you bored or in a rut at work. <strong>Brain fact</strong>: Boredom is more a habit formed in brains, and shaped by daily choices,  then stored in brain as a reality.</p>
<p>2. <strong>Uplift</strong> your work area with natural lighting.  <strong>Brain fact</strong>: Environments influence brainpower, and a healthy workplace inspires people to transform problems into solutions.</p>
<p>3. <strong>Thank</strong> a fellow worker for a personal accomplishment.  <strong>Brain fact</strong>: Well being comes partially from and is fueled and extended by serotonin chemical hormones.</p>
<p>4. <strong>Give </strong>somebody the gift of forgiveness, and let go of a grudge. <strong>Brain fact</strong>: Anger, fear, and frustration  are fueled and extended by cortisol chemical hormones.</p>
<p>5.  <strong>Propose </strong>alternatives to an observed annoying habit.  <strong>Brain fact</strong>: Venting is bad for the brain and creates new neuron pathways to much more of the same.</p>
<p>6. <strong>Act</strong> the person you want others to see in you, and that you’ll become. <strong>Brain fact</strong>: Dendrite brain cells use the outside world and  take shape, or grow based on what you do.</p>
<p>7. <strong>Vary </strong>your background sounds and add music for more motivation. <strong>Brain fact</strong>: Music changes brain wave speeds in ways that impact moods and alter productivity.</p>
<p>8. <strong>Stir</strong> curiosity and engage others.  <strong>Brain fact</strong>: Lectures and talks work against listener brains and benefit speaker intelligence while neglecting  listener insights.</p>
<p>9. <strong>Shift</strong> routines up daily.<strong> Brain fact</strong>: Hebbian workers rewire their brains to kill incentives, limit focus or even shrink their brains with sameness.</p>
<p>10. <strong>Include </strong>differences as assets. <strong> Brain fact</strong>: Diversity training commonly fails people  mentally  because it shows inclusion as a deficit model – rather than as assets.</p>
<p>11.<strong> Sleep</strong> well in order to perform well.<strong> Brain fact</strong>: Brain waves can bring either sleep or peak performance, based on how you activate and manage them.</p>
<p>12. <strong>Research</strong> and open mentally to new and different ideas daily.  <strong>Brain fact</strong>: Hook even difficult facts onto one thing you know and learning increases in less time.</p>
<p>13. <strong>Change</strong> on regular basis.  <strong>Brain fact</strong>: Your brain’s basal ganglia stores old facts and creates ruts, while working memory holds few new facts and leads change.</p>
<p>14. <strong>Survey </strong>and engage more strengths. <strong>Brain fact</strong>: Multiple intelligences are common to all, used by few, and can be cultivated daily with regular use as mental tools.</p>
<p>15. <strong>Create </strong>rather than criticize. <strong>Brain fact</strong>: Cynical or critical mindsets literally block creativity, limit talent in you or others, and stomp out innovation.</p>
<p>16. <strong>List </strong>key facts as guides and reminders. <strong> Brain fact</strong>: Memory can be outsourced to help you remember more, and to free your mind for  focus on the moment.</p>
<p>17. <strong>Inspire</strong> novel<strong> </strong>young ideas.<strong> Brain fact</strong>: Plasticity enables people of all ages and backgrounds to rewire the human brain in ways that keep it younger and more agile.</p>
<p>19. <strong>Encourage</strong> you and others often.  <strong>Brain fact</strong>: Encouragement changes the chemistry of a brain through raised serotonin, and ratchets up tone for profitability.</p>
<p>19. <strong>Communicate</strong> with care, openness and honesty. <strong>Brain fact</strong>: Meta messages destroy relationships through implications different from message spoken.</p>
<p>20. <strong>Integrate </strong>from ideas and people across many fields.  <strong>Brain fact</strong>: It often takes an integration of  hard and soft skills to solve problems with the brain in mind.</p>
<p>21. <strong>Relax </strong>and practice letting worries go.  <strong>Brain fact</strong>:  Stress literally shrinks the brain, and tone in communication acts as a silent killer.</p>
<p>22. <strong>Seek </strong>genuine and lasting relationships.<strong> Brain fact</strong>: Greet  colleagues through speaking people’s names, to offer spike in well being or awareness in person’s brain.</p>
<p>23. <strong>Risk </strong>innovation one step at a time. <strong> Brain fact</strong>: Inspire creativity and invention through teaching others at the same time you also learn and create yourself.</p>
<p>24. <strong>Collaborate </strong>to propose solutions. <strong>Brain fact</strong>: Create new neuron pathways collectively and add  solutions to workplace  problems  encountered.</p>
<p>25. <strong>Celebrate</strong> those who differ mentally. <strong>Brain fact</strong>: Women’s and men’s brain differ biologically and intellectually, for instance,  in ways that few optimize.</p>
<p>How could these few applications from <a href="http://stanford.wellsphere.com/linkOut.s?link=http%3A%2F%2Fgenes2brains2mentalhealth.wordpress.com%2F2009%2F07%2F31%2Fmultimodal-imaging-reveals-consistent-role-for-genes-as-mediators-of-circuit-structurefunction%2F">facts about your brain</a> increase workplace brainpower and increase innovation in 2010?</p>
<p>StellaPop Says &#8211; Brain power and creativity leads to innovation, growth and development.</p>
<p>Lucky Number 7.</p>

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