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	<title>Stella Pop's Marketing, Advertising and Branding Blog</title>
	<link>http://www.yostella.com</link>
	<description>Stella Pop - We don't make the Pop, We make the Fizz!</description>
	<lastBuildDate>Thu, 27 May 2010 01:36:27 +0000</lastBuildDate>
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		<title>Creativity and Complexity - Viewpoint from 1500 Leaders Worldwide</title>
		<description>[caption id="attachment_1537" align="aligncenter" width="602" caption="Creativity and Complexity - CEO Study From IBM"][/caption]

First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy!

Here's what ...</description>
		<link>http://www.yostella.com/2010/05/26/creativity-and-complexity-1500-leaders-worldwide-viewpoint/</link>
			</item>
	<item>
		<title>Apps and Advertising - It&#8217;s Raining Sales</title>
		<description>[caption id="attachment_1534" align="alignleft" width="143" caption="Apps and Advertising -  It&#39;s Raining Sales"][/caption]

It seems that it's raining sales from advertising place on apps.

From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner
A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they ...</description>
		<link>http://www.yostella.com/2010/05/26/apps-and-advertising-its-raining-sales/</link>
			</item>
	<item>
		<title>Newspapers Enters A New Phase But I Have A Question?</title>
		<description>[caption id="attachment_1529" align="alignleft" width="121" caption="NewsPapers and Pay Content"][/caption]

Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially ...</description>
		<link>http://www.yostella.com/2010/05/14/newspapers-enters-a-new-phase-but-i-have-a-question/</link>
			</item>
	<item>
		<title>Content Marketing - Can iPad Save Newspapers And Magazines?</title>
		<description>[caption id="attachment_1513" align="alignleft" width="129" caption="iPad by Apple"][/caption]

Remember that post a few months ago about iPad and the Apple new content delivery system, "Direct to Device - iContent By Apple," well here's a great follow up look at two areas of content and the iPad.

cNet and PaidContent dot org By Rafat ...</description>
		<link>http://www.yostella.com/2010/04/17/content-marketing-can-ipad-save-newspapers-and-magazines/</link>
			</item>
	<item>
		<title>Can Animated Video Capture A Company&#8217;s Global Vision?</title>
		<description>I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy!


Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and ...</description>
		<link>http://www.yostella.com/2010/03/29/can-animated-video-capture-a-companys-global-vision/</link>
			</item>
	<item>
		<title>Twitter&#8217;s New Monetization Platform - Coming Soon</title>
		<description>Twitter's new monetization platform is coming soon to a tweet near you. It seems that twitter's co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month.

Via Silicon Alley Insider -
At the 1:50 mark, ...</description>
		<link>http://www.yostella.com/2010/03/26/twitters-new-monetization-platform-coming-soon/</link>
			</item>
	<item>
		<title>Dream Without Boundaries</title>
		<description>Click the Pic for The Music Video Prize at YouTube



[caption id="attachment_1453" align="alignnone" width="524" caption="Photography by Zaid Hamid"][/caption]

[caption id="attachment_1455" align="alignnone" width="343" caption="Click here for iTunes"][/caption]

 Buy A Download And Make A Donation to Goodwill. Helping People with A Hand Up, Not A Hand Out. </description>
		<link>http://www.yostella.com/2010/03/23/dreams-without-boundaries/</link>
			</item>
	<item>
		<title>Are You Wave Willing To Catch The Wave? Google&#8217;s Wave.</title>
		<description>About Google Wave
Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation
and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.


What is a wave?
A wave is equal parts conversation and document. People can ...</description>
		<link>http://www.yostella.com/2010/03/16/are-you-wave-willing-to-catch-the-wave-googles-wave/</link>
			</item>
	<item>
		<title>10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter</title>
		<description>[caption id="attachment_1393" align="alignleft" width="127" caption="Late Night Lists"][/caption]

Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with ...</description>
		<link>http://www.yostella.com/2010/03/12/10741-tips-on-how-to-get-your-shorts-whiter-and-your-teeth-brighter/</link>
			</item>
	<item>
		<title>25 Ways to Reboot Brainpower &amp; Add Innovation</title>
		<description>[caption id="attachment_1366" align="alignleft" width="135" caption="Innovation - Creative Services from Stella Pop"][/caption]

Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper:

1. Invent and share a refreshing solution to ...</description>
		<link>http://www.yostella.com/2010/03/03/25-ways-to-reboot-brainpower-add-innovation/</link>
			</item>
	<item>
		<title>Innovation Deficit Disorder</title>
		<description>Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur ...</description>
		<link>http://www.yostella.com/2010/03/03/innovation-deficit-disorder/</link>
			</item>
	<item>
		<title>Communicating Your Brand Message - A Quirky Video That Connects</title>
		<description>Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business:



It's a simple storyline and could apply ...</description>
		<link>http://www.yostella.com/2010/03/02/communicating-your-brand-message-a-quirky-video-that-connects/</link>
			</item>
	<item>
		<title>Don&#8217;t Read These Best Business Books  - You Might Find Marketing Success!</title>
		<description>[caption id="attachment_1347" align="alignleft" width="130" caption="Business Books - Advertising, Marketing &#38; Branding"][/caption]

I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which ...</description>
		<link>http://www.yostella.com/2010/02/24/dont-read-these-best-business-books-you-might-find-marketing-success/</link>
			</item>
	<item>
		<title>Idea Economy</title>
		<description>[caption id="attachment_1332" align="alignleft" width="150" caption="stella pop ideas"][/caption]

I believe we are living in a moment in history when those with the ideas, will be far ahead of those that just do jobs. Want to make more money, advance your career and prepare for the future - get creative or find an ...</description>
		<link>http://www.yostella.com/2010/02/21/idea-economy/</link>
			</item>
	<item>
		<title>Stella Pop Plays Guess The Highway Signs!</title>
		<description>I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats.
I'm sorry, it was just to much ...</description>
		<link>http://www.yostella.com/2010/02/09/stella-pop-plays-guess-the-highway-signs/</link>
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