Branding: Korbel Champagne
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets.
BrandChannel’s article “Korbel pops” by Jim Thompson writes,
This is the time for Korbel Champagne. Though lif...
Marketing Leg That Is.
Show A Little Marketing Leg
Does your marketing and advertising show a little leg?
Marketing, advertising and branding messages have to step out beyond your comfort levels sometimes and show some leg in order to communicate your message in a crowded and loud marketplace.
If you’re unwilling to step out in that short dress and lose control of your message a little, figu...
The Christmas season is upon us and so are all those holiday parties. But after hitting 12 straight parties and doing the rounds of smooze-festivous, you’ll be entitled to a cold frosty. The only problem you’re in a strange part of town and the local brewery you frequent is all the way across town?
Never fear there’s an “app” for that ->>> Stella Artios- Le ...
I see you, no I see you!
Or is your content marketing, branding and advertising staring at each other like these well executed security programs?
50 Ways to Fail at Security
Stell says, build quality content marketing programs that communicate. It doesn’t have to be expensive and extravagant just do it - start.
Technorati Tags: Advertising, Branding, Content Marketing, Creative Services, ...
Mehwee Cwitchnuth and Hapy Ne Yer!
Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience.
The message is true and pure. A Christmas message that the world yearns for - a moment of peace. No...
Alexis Ohanian: How to Make a Splash in Social Media
Mister Splashy Pants
The world is filled with “so-called” Web 2.0 experts and content marketers.
Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking.
Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter searc...
Royal Institute of Technology - Sweden
A new Swedish study just released has found that content marketing and custom publishing don’t really work!
This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project ...
Your business called. It said you’re over-sharing via social media and scaring away clients in the process.
Lindsay Berger
By Lindsay Berger posted at BizNik/ Also find Linsay at InkWell - Marketing Through Words
I’m just going to come straight out and say it: social media is good for business. It’s a chance to connect, develop and nurture relationships, cultivate “expert status,” a...
Check out our interviews at eVid Magazine
Technorati Tags: Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, interviewing, interviewing skills, interviews, Marketing, stella, Stella Pop, Stellas Pop Factory, Ted, video content
...
Trick or Truth: Global Warming and "me' Marketing
I have no idea! And neither does anyone else but this isn’t about the data. It’s about presenting the data and neither side has done a good job at presenting the facts and fiction.
Want to why I know this?
Just look at the divide that exists within the general population - it split right down the middle. The answer lies in ...
Using Your Sixth Sense and the Census - Marketing Data
What will it Tell Marketers?
Reported Missing - "The Average American" a.ka. Jane and Joe Consumer
Life and work are usually a whole lot of common sense and a bit of research but the plain facts are presently staring us in the face. There is no “Average American Family “- anymore in America and our population is aging.
Th...
Technorati Tags: Advertising, brand, Branding, Content Marketing, Creative Services, How A Web Design Goes Straight to Hell, Marketing, re-branding, stella, Stella Pop, StellaPop, Stellas Pop Factory
...
Suicide, New Gym Memberships and Victoria’s Secret Annual Fashion Show - What do these three things have in common?
After the airing of the Victoria’s Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it’s not worth it and take the proud but easy way out - suicide.
First it’s the title and the title gets them to take the action tha...
Bestselling author David Meerman Scott
Stella Pop presents David Meerman Scott at eVid Magazine
Bestselling author David Meerman Scott: “Get Conflict to Connect”
Marketers should be asking themselves an important question - Are You Telling a Story with Conflict that will engage your audience?
Also check out David’s sites:
DavidMeermanScott.com
and
WebInkNow.com
Technorati Ta...
Ashton Kucher - Social Media Leader?
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with
someone and they say, 'I'm not worried about monetization yet.'
"Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT
What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post?
Ashton Kutcher is at Fast Company and says he intends on becoming a new media m...
Baked Alaska and Arthur’s Walk
There once was a turkey named Arthur, now you see Arthur was a very different turkey, because he lived in Alaska. It seems that he liked the winter, not because he did not want to be someone’s Thanksgiving meal, in fact he never even heard of Thanksgiving!
One day Arthur was walking to the store, when he saw a bunch of people chasing after him! He followe...
Want Content Success? Don’t Read This Article.
How to Growing a Content Marketing Sapling?
Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident.
This is exactly where the rubber meets the road, ...
Surprise, Surprise - People Won’t Pay for Online Content
Stella Pop: YoStella.com Online Content
I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, “80% o...
Are You Twitter Tired?
The Tweeting End is Nearer than You Think.
Watch For Flying Feathers! Blue Feathers.
I know, it’s really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. My grandmother is tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest’s’s latest diagnosis of her imag...
stella pop loves stella artois
THE PERFECT TIME - Yes it Is and Oh so Subtle.
What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada.
That’s why I’m so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is g...
