Nothing "Norming" Here, Move Along, Nothing to See!
We’ve covered the first two steps in forming, storming, norming and performing. Todays, installment covers the all important stage of “Norming.”
At some point, the team may start the norming stage. Team members adjust their behavior to each other as they develop work habits that make teamwork seem more natural and flui...
Do you have content that can be re-made into something new and interesting?
Probably so, we could call it re-contenting. Hey, I’m trademarking, copyrighting, watermarking and generally calling dibs.
Seinfeld is incredibly funny and I always loved the Del Boca Vista episode;Â here’s it is, a new and funny version, told from a new angle or re-contented:
Technorati Tags: Content, re-c...
Stella Pop - Building Successful Relationships
Forming was Phase 1. Phase 2 of customer relationships StellaPop-style is Storming. The storming phase may not be as chaotic or uncomfortable as it sounds. Every group/team will storm…this is where different ideas compete for consideration. The team raises and addresses issues such as what problems they are really supposed to solve, how th...
I have to tell you a story, please, it’s directly related to what you’re doing and because I just went through this scenario. I was looking for companies that offered high level SEO services and ended with a SPAM message from one of them, guess which one is going to get my business. The true and crazy tale follows.
I started my search, for service providers by going online and by askin...
A creative company - turning your message into connections.
This morning my team, brought in a very talented Process Management Expert, Abi Kronenberg, to create a flow chart of our processes, project implementation and an analysis our “client life  branding system” and one of our secret “soda flavors” - Search Engine Optimization or SEO.
I was concerned, to say the least,...
09-this-year
10-clarity
05-falling-down
03-j-r-and-the-quarter
01-open-air
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Seth Godin in the bestselling book, “Purple Cow,” talks about the end of old media, like TV advertising. Who’s listening to your message and are you crafting a compelling story that connects your resources and expertise?
Stand out with some Purple Soda from Stella Pop
We believe the theory that the advertising and media world is in the process of changing but it still does work f...
Stella Pop Respect for All
I’ve booked and billed millions and millions of dollars of business in my day, the one thing I always try to remember is the same advice I now give my six year son, “treat people just like you want to be treated.”
What does this mean, when you bid out a project, effective communication is paramount throughout the process and make sure you tell every ven...
It's All in the Team - Stella Pop
Customer relations starts with teaming, teaming with customers to take advantage market opportunities always follows interesting pattern. Group / Team development as proposed by Bruce Tuckman, an American Psychologist, was published back in the mid-1960s. The “Tuckman’s Stages” are Forming, Storming, Norming & Performing. He proposed that...
Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ!
Well, maybe it’s mobile?
Here’s a great video story on the space from CNBC:
http://www.cnbc.com/id/15840232?video=1164083693&play=1
Technorati Tags: Advertising, CNBC, Mobile Content
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“How to Create Word-of-Mouth Marketing” edited and written for The Marketing Gurus by Chris Murray
The Anatomy of Buzz by Emanuel Rosen
In Brief - Part One
Today’s consumers are skeptical, and they suffer from information overload. The result: they’ll probably ignore the expensive television and print ads your marketing team creates. So how do people decide which car to buy...
Renovate Before You Innovate by Sergio Zyman
Stella Pop - Fresh Fizz Served Everyday.
From the book Marketing Gurus compiled and written by Chris Murray.
“Renovate Your Customers’ Brand Experience”
Even though you might think you’re selling a product or a service, you’re actually selling an experience. That experience is often the only significant thing that separates...
Relentless by Johny K. Johansson and Ikujiro Nonaka
"Relentless"
This is from the book, The Marketing Gurus by Chris Murray.
Final Thoughts - “Lessons for the West”
1. Nurture grass-roots relationships with consumers and middlemen so that you can make intuitive judgement calls when necessary. Blind intuition without an understanding of the markets is dangerous, leading to mis...
I absolutely love the Tom’s Shoes story and the focused charitable world viewpoint. We each are so blessed with food to eat, a roof over our heads, loved ones to look after us and shoes on our feet.
What can we each give back individually and as companies throughout the world. Let’s get creative! Here’s the scoop directly from Toms Shoe’s website and a short video:
ONE FO...
<a href=”http://feedshark.brainbliss.com” title=”track”>Feed Shark</a>
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Welcome to Yo Stella!
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Our little blog for Stella’s Pop Factory, a creative company offering services in stella pop, stella’s pop factory, Stella Pop, Stella’s Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations,Â...
