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Seth Godin in the bestselling book, “Purple Cow,” talks about the end of old media, like TV advertising. Who’s listening to your message and are you crafting a compelling story that connects your resources and expertise? Stand out with some Purple Soda from Stella Pop We believe the theory that the advertising and media world is in the process of changing but it still does work f...

Stella Pop Respect for All I’ve booked and billed millions and millions of dollars of business in my day, the one thing I always try to remember is the same advice I now give my six year son, “treat people just like you want to be treated.” What does this mean, when you bid out a project, effective communication is paramount throughout the process and make sure you tell every ven...

It's All in the Team - Stella Pop Customer relations starts with teaming, teaming with customers to take advantage market opportunities always follows interesting pattern. Group / Team development as proposed by Bruce Tuckman, an American Psychologist, was published back in the mid-1960s. The “Tuckman’s Stages” are Forming, Storming, Norming & Performing. He proposed that...

Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ! Well, maybe it’s mobile? Here’s a great video story on the space from CNBC: http://www.cnbc.com/id/15840232?video=1164083693&play=1 Technorati Tags: Advertising, CNBC, Mobile Content ...

“How to Create Word-of-Mouth Marketing” edited and written for The Marketing Gurus by Chris Murray The Anatomy of Buzz by Emanuel Rosen In Brief - Part One Today’s consumers are skeptical, and they suffer from information overload. The result: they’ll probably ignore the expensive television and print ads your marketing team creates. So how do people decide which car to buy...

Renovate Before You Innovate by Sergio Zyman Stella Pop - Fresh Fizz Served Everyday. From the book Marketing Gurus compiled and written by Chris Murray. “Renovate Your Customers’ Brand Experience” Even though you might think you’re selling a product or a service, you’re actually selling an experience. That experience is often the only significant thing that separates...

Relentless by Johny K. Johansson and Ikujiro Nonaka "Relentless" This is from the book, The Marketing Gurus by Chris Murray. Final Thoughts - “Lessons for the West” 1. Nurture grass-roots relationships with consumers and middlemen so that you can make intuitive judgement calls when necessary. Blind intuition without an understanding of the markets is dangerous, leading to mis...

I absolutely love the Tom’s Shoes story and the focused charitable world viewpoint. We each are so blessed with food to eat, a roof over our heads, loved ones to look after us and shoes on our feet. What can we each give back individually and as companies throughout the world. Let’s get creative! Here’s the scoop directly from Toms Shoe’s website and a short video: ONE FO...

<a href=”http://feedshark.brainbliss.com” title=”track”>Feed Shark</a> gdctm38rie Technorati Tags: SEO ...

Welcome to Yo Stella! <!– ckey=”2C063269″ –> Our little blog for Stella’s Pop Factory, a creative company offering services in stella pop, stella’s pop factory, Stella Pop, Stella’s Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations,Â...