Blog: Tag / Advertising
Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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Jan 06
0
10 Reasons Why You Won’t Do Content Marketing – You Gotta Read This
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Get Content Get Customers, joe pulizzi, Junta42, Marketing, PR, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
January 6, 2010
10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing) This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience. Here's a tiny preview please click through for the full read: I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states. They...
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Jan 04
0
The Power Of Rest For Creative Professionals
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Marketing, re-contenting, sabbatical, Stefan Sagmeister, stella, Stella Pop, StellaPop, Stellas Pop Factory, stress relief, Ted, Ted dot com, YoStella
Posted date:
January 4, 2010
Heck - rest is important for everyone. Ever had a great nights sleep and awoke refreshed with a new perspective for the day? Those moments of rest seem far and few between but there is one way around this problem. First make sure and take a long vacation like a two or three weeks in your favorite location at least once a year and every four years take a couple month sabbatical and recharge your battery. The problem it's hard to do in this competitive world but maybe you'll be a better competitor, employee, leader or entrepreneur especially when you return with a rested mind, body and soul. Here's...
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Dec 30
0
Thanks For The Shout Out – Goodwill Greater Washington
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Industries, Goodwill of Greater Washington, Marketing, PR, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 30, 2009
Here at Stella Pop, we've been hard at work with an awesome local chapter of Goodwill - Goodwill Greater Washington Newsletter. The work has been incredibly reward and creative. Please keep your eyes peeled for our upcoming release of our viral video project - "DC Goodwill Fashionista - ReUse + ReCycle + ReFashion." Coming Live all Over the World Wide Web. Stella says, thank you to Goodwill!
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Dec 26
0
Branding: Korbel Pops This Time of Year
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, creatives services, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
December 26, 2009
This is the time of year for Champagne. And nothing hits the spot like a bottle of bubbly on New Years Eve. One of the leading champagne manufacturers is Krobel and they have take their branding message full speed ahead with multiple outlets. BrandChannel's article "Korbel pops" by Jim Thompson writes, This is the time for Korbel Champagne. Though life is full of reasons to celebrate, from graduations and weddings to being released from jail, the holiday season – and New Years in particular – is this brand’s most notable, and presumably profitable, time of year. It’s no wonder...
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Dec 23
0
A Proper Lady Shows Some Leg
Posted by: Stella Pop
Tags:
Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
December 23, 2009
Marketing Leg That Is. Does your marketing and advertising show a little leg? Marketing, advertising and branding messages have to step out beyond your comfort levels sometimes and show some leg in order to communicate your message in a crowded and loud marketplace. If you're unwilling to step out in that short dress and lose control of your message a little, figuratively speaking, by showing some marketing leg then it's mostly likely your message won't penetrate to an intended audience and attract attention. Go and dig deep in that content closet and find a short skirt revealing...
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Dec 22
0
Ever Need A Cold One – Stella Artois
Posted by: Stella Pop
Tags:
Advertising, beer marketing, Branding, Content Marketing, Creative Services, Marketing, re-contenting, stella, stella artois, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
The Christmas season is upon us and so are all those holiday parties. But after hitting 12 straight parties and doing the rounds of smooze-festivous, you'll be entitled to a cold frosty. The only problem you're in a strange part of town and the local brewery you frequent is all the way across town? Never fear there's an "app" for that ->>> Stella Artios- Le Bar Guide at iTunes Apps StellaPop says, there's an app for everything except creativity. Get some creative content maybe while you're drinking an ice cold Stella Artois. Always drink responsibly and send an eCard and save...
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Dec 22
0
Is Your Company’s Brand Message Safe?
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 22, 2009
Or is your content marketing, branding and advertising staring at each other like these well executed security programs? 50 Ways to Fail at Security Stell says, build quality content marketing programs that communicate. It doesn't have to be expensive and extravagant just do it - start.
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Dec 18
0
It’s Not Christmas Night But I Find True Awe!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, viral marketing
Posted date:
December 18, 2009
Tonight sure feels like Christmas eve. We have a major snow storm bearing down on us in Washington DC and my six year has got a cough and a cold. But tonight I see something truly beautiful, a message. Soft and gentle, the kind you need to deliver to your audience. The message is true and pure. A Christmas message that the world yearns for - a moment of peace. Not peace and quiet but true peace of mind. The peace of mind that your loved ones look deeply into your eyes for - security, trust and awe. What is awe? Per Webster: a noun feeling of reverential respect mixed with fear...
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Dec 16
0
Splish – Splash Taking a Bath with Social Media
Posted by: Stella Pop
Tags:
Advertising, Branding, Marketing, media, PR, re-contenting, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, viral marketing, Web 2.0
Posted date:
December 16, 2009
Alexis Ohanian: How to Make a Splash in Social Media The world is filled with "so-called" Web 2.0 experts and content marketers. Everyone and their mother is giving social networking advice and not even Twitter itself has figured out how to monetize social networking. Try this experiment, fire up your TweetDeck interface, create a new column and do a twitter search under the terms: content marketing. Each day follow and research the content marketing tweets by clicking through on all the links and see what's there. I'll tell you to save you the time and trouble - nothing but advice....
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Dec 11
0
Say What! A New Swedish Study Finds Content Marketing?
Posted by: Stella Pop
Tags:
Advertising, blog, Branding, Marketing, PR, Stella Pop, twitter, YouTube
Posted date:
December 11, 2009
A new Swedish study just released has found that content marketing and custom publishing don't really work! This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program. For the last three years, using the world's largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap...
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Dec 09
0
The Art of the Interview: Marc Pachter
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, interviewing, interviewing skills, interviews, Marketing, stella, Stella Pop, Stellas Pop Factory, Ted, video content
Posted date:
December 9, 2009
Check out our interviews at eVid Magazine
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Dec 07
0
Trick or Truth: Global Warming and “me” Marketing
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, me Marketing, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
December 7, 2009
I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction. Want to why I know this? Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people. Take a look at each...
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Dec 03
0
Website Goes to Hell – Now This is Very Funny!
Posted by: Stella Pop
Tags:
Advertising, brand, Branding, Content Marketing, Creative Services, How A Web Design Goes Straight to Hell, Marketing, re-branding, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
December 3, 2009
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Dec 02
0
Suicide, New Gym Memberships and Victoria Secret
Posted by: Stella Pop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Victoria's Secret, Victoria's Secret Annual Fashion show, Victoria's Secret Fashion Show, video content, video of Victoria's Secret Fashion show, YoStella
Posted date:
December 2, 2009
Suicide, New Gym Memberships and Victoria's Secret Annual Fashion Show - What do these three things have in common? After the airing of the Victoria's Secret Annual Fashion Show new gym memberships sky rocket or we look in the mirror and think it's not worth it and take the proud but easy way out - suicide. First it's the title and the title gets them to take the action that leads to a possible future permission based relationship. Second, who could blame anyone after seeing all those beautiful faces and bodies for taking the above two mentioned actions (suicide or immediately joining a gym)...
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: Stella Pop
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Nov 24
0
Stella Pop: Want Content Success? Don’t Read This Article.
Posted by: Stella Pop
Tags:
Advertising, Branding, Content, Content Marketing, Creative Services, Custom Publishing, evidmagazine, Marketing, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory
Posted date:
November 24, 2009
Want Content Success? Don't Read This Article. Yes, we all want our businesses to grow and a chance to savor the real joy of success. Every organization sets out in advertising, marketing and a sales programs to build in success but sadly they give up before the fruits of their labor become evident. This is exactly where the rubber meets the road, the two year mark. I know it seems like an eternity, but if your serious about succeeding then read on or cruise on over to Junta42.com and check Joe Pulizzi's article: "Create Content that Sleeps, Creeps and Leaps," it's very thought provoking...
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Nov 10
1
Stella Pop: Are You Twitter Tired?
Posted by: Stella Pop
Tags:
Advertising, Branding, Marketing, myspace, PR, Search Engine Optimization - SEO, Stella Pop, twitter, YouTube
Posted date:
November 10, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. I know, it’s really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. My grandmother is tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest’s’s latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that’s just plain scary. This article is two things: It's a whole bunch of questions that each marketing director, company, organization and individual professional will...
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Nov 06
0
Stella Pop: THE PERFECT TIME – Yes it Is and Oh so Subtle.
Posted by: Stella Pop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Custom Publishing, Marketing, stella, stella artois, Stella Pop, StellaPop, stellaspopfactory, video content
Posted date:
November 6, 2009
THE PERFECT TIME - Yes it Is and Oh so Subtle. What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada. That's why I'm so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is growing and developing. Stella Artois' Short Film Project is an example of a incredibly creative methodology of connecting through compelling, relevant content creation. Maybe you could calling it custom film publishing, whatever. Take...
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Nov 04
0
Stella Pop: Bing Twitter – Are You Confused?
Posted by: Stella Pop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, re-contenting, social marketing, stella, Stella Pop, StellaPop, Stellas Pop Factory, YoStella
Posted date:
November 4, 2009
Bing Twitter - Are You Confused? Don't be, I'll clear it all up after I finish the article, "Are You Twitter Tired?" Please read it - thought provoking. Thanks everyone online for the help getting the word out about Joe's video and content marketing. Thank you very much. If you want more information about these companies or professionals, please see the links below. Twitter: Transpromo live Site: TransPromo-Live dot com Twitter: shorling Site: tippingpoint labs dot com Twitter: kathymagrino Site: thewriteway dot com Twitter: patrickus Site: merge-media dot com Twitter:...
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Nov 03
0
Junta42: Less of Me, More of You – A Stella Pop Content Marketing Video
Posted by: Stella Pop
Tags:
Advertising, brand optimization, Branding, Content Marketing, Creative Services, joe pulizzi, Junta42, juntajoe, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content marketing
Posted date:
November 3, 2009
Less of Me, More of You - A Stella Pop Content Marketing Thanks Junta42 and Joe Pulizzi for the shout out! It was a real pleasure working with Junta42 and allowing us to share your expertise in content marketing and custom publishing with a wide online audience. I do agree nine minutes is to long but the story was best told in one pass - sorry. To our viewers, please enjoy this exclusive video interview of Joe Pulizzi. This video is an overview of content marketing and custom publishing for those just starting the process of exploring the content marketing field and services. Once you have...
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Oct 27
0
What We Do at Stella Pop?
Posted by: Stella Pop
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Stella Pop is a creative company providing expert service in marketing, branding and advertising. A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center. Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
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Oct 27
0
Why We Make Soda Pop?
Posted by: Stella Pop
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Who doesn't love a sweet and refreshing brand message? A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect. There are a few things to consider now that you know what we do: Is your message remarkable? Does it differentiate you from your competition? What does it communicate? Is...
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Oct 19
0
Stella Pop: Seth Godin and The Tribes We Lead
Posted by: Stella Pop
Tags:
Advertising, Branding, Connecting with Audience, Content Marketing, Creative Services, Marketing, Seth Godin, stella, Stella Pop, StellaPop, Stellas Pop Factory, ted.com, tribes, video marketing
Posted date:
October 19, 2009
Seth Godin and The Tribes We Lead Are you and your organization trying to reach an audience? Guess what, your leading a tribe or trying to connect with a tribe? And they're looking for you so you better make it easy to find you and connect. As Seth Godin would say, better make your product, service and message - remarkable. Or the tribe moves on and finds a new and better tribe to follow. I bet your asking, what is a tribe anyway? Well the simple answer, a tribe is the group of individuals your organization is trying to reach for some purpose and this tribe is much smaller than let's...
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Aug 13
0
The New Selling in a Digital and Content Driven World
Posted by: Stella Pop
Tags:
Advertising, Brand Content, Chevy Volt, concept development, Content Marketing, Creative Services, eBay, GM, graphic design, Graphic Design Content, Knowledge WP Carey, Marketing, package development, Petsmart, Product Development, Purina, stella, stella pop Stella Pop, Stellas Pop Factory, The New York Times
Posted date:
August 13, 2009
The New Selling in a Digital and Content Driven World August 13, 2009 By Stella at Stella's Pop Factory At Stella Pop, we've been in the world of marketing for over 20 years and things have changed for the better over that time period. How did it get better? Gone are the days of push and shoving, endless and overly aggressive follow-up, it's a softer and gentler messaging that seems to connect with clients and client prospects. Let me show you how and give you examples that we implemented at Stella Pop during the rebranding process, these methods apply to any organization, it just...
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