The New Selling in a Digital and Content Driven World
August 13, 2009 By Stella at Stella’s Pop Factory
Your Digital Online Content Here.
At Stella Pop, we’ve been in the world of marketing for over 20 years and things have changed for the better over that time period.
How did it get better?
Gone are the days of push and shoving, endless and overly aggressive follow-up, it’s a so...
Yostella get the shout out from Junta42
Thank you Junta42!
I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books,
Junta42.com - Get Content, Get Cudtomers
I’ve read this book and think it might be the bible for professional content creators and copywriter that are in th...
Stella Pop Content Marketing - Be a Leader or the View is Always
Be a leader or the view is always the same, you know the back side of your competition.
nissan-leaf rides on fizz from stella pop
Nissan has chosen to push the limits of battery car technology by stepping first and aggressively  into the fully electric call which gets 100 mph, to be unveiled in 2010. Earth2Tech has the scoop in the ...
Stella Pop - Tactical thinking, not strategic
Stella Pop Content Marketing - Are You Tactical or Strategic?
The world is speeding by and sometimes it’s hard to get a moment to think especially if you run, manage or own a business.
Here are two questions for you whether you are a sole proprietor or board room maverick:
Are you a tactical or strategic leader?
Are you running a business or...
Stella Pop Content Marketing - Bubbles, bubbles Everywhere and the Fizz to Follow.
[youtube width="600" height="500"]http://www.youtube.com/watch?v=_22xTVIZcvs[/youtube]
Technorati Tags: Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management s...
Content = SEO (search engine optimization)
Stella Pop Content Marketing - The New Publishing that Connects.
Do you have a website? But no one goes there, finds it or does anything with it once they get there?
Businesses are starting to understand that today’s marketing is a whole like publishing. Each company has great products or services and all they’re really trying to do is connect...
Yes, it’s true! This very, very funny man has turned himself into the most trusted newsman or newsperson in America. Or so it seems, take a look from Goodis:
Stella Pop - Jon Stewart: Most Trusted?
What does this have to do with telling your story online and connecting with an audience that want and needs your resources and expertise?
Well, a lot, because things that start out as a straight ...
Here at Stella Pop, we want to give you the world, the online and the marketing message world.
Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap ...
Does your business have a gorilla for sale?
Better get one and fast!
All businesses needs a differentiator, a big freakin’ gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It’s funny and has a way of getting in your head, thanks Michael Unger.
As I said, every business needs a differentiator, the online vehicles presentl...
Kiss, Kiss by Stella Soleil is a great work out or dance song.
I love the song, maybe she would love our Stella Pop too?
Here it is - enjoy from YouTube!
Technorati Tags: a creative company, Advertising, content developement, creative management, Kiss Kiss, Marketing, PR, Public Relations, re-content, re-contenting, Stella Pop, stella pop-a creative company, Stella Soleil, Stellas Pop Factory
...
Stella Pop - Building Successful Relationships
Forming was Phase 1. Phase 2 of customer relationships StellaPop-style is Storming. The storming phase may not be as chaotic or uncomfortable as it sounds. Every group/team will storm…this is where different ideas compete for consideration. The team raises and addresses issues such as what problems they are really supposed to solve, how th...
Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ!
Well, maybe it’s mobile?
Here’s a great video story on the space from CNBC:
http://www.cnbc.com/id/15840232?video=1164083693&play=1
Technorati Tags: Advertising, CNBC, Mobile Content
...
“How to Create Word-of-Mouth Marketing” edited and written for The Marketing Gurus by Chris Murray
The Anatomy of Buzz by Emanuel Rosen
In Brief - Part One
Today’s consumers are skeptical, and they suffer from information overload. The result: they’ll probably ignore the expensive television and print ads your marketing team creates. So how do people decide which car to buy...
Renovate Before You Innovate by Sergio Zyman
Stella Pop - Fresh Fizz Served Everyday.
From the book Marketing Gurus compiled and written by Chris Murray.
“Renovate Your Customers’ Brand Experience”
Even though you might think you’re selling a product or a service, you’re actually selling an experience. That experience is often the only significant thing that separates...
Relentless by Johny K. Johansson and Ikujiro Nonaka
"Relentless"
This is from the book, The Marketing Gurus by Chris Murray.
Final Thoughts - “Lessons for the West”
1. Nurture grass-roots relationships with consumers and middlemen so that you can make intuitive judgement calls when necessary. Blind intuition without an understanding of the markets is dangerous, leading to mis...
Welcome to Yo Stella!
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Our little blog for Stella’s Pop Factory, a creative company offering services in stella pop, stella’s pop factory, Stella Pop, Stella’s Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations,Â...
