Blog: Tag / Advertising
Aug 13
0
The New Selling in a Digital and Content Driven World
Posted by: Michael S O'Grady
Tags:
Advertising, Brand Content, Chevy Volt, concept development, Content Marketing, Creative Services, eBay, GM, graphic design, Graphic Design Content, Knowledge WP Carey, Marketing, package development, Petsmart, Product Development, Purina, stella, stella pop Stella Pop, Stellas Pop Factory, The New York Times
Posted date:
August 13, 2009
The New Selling in a Digital and Content Driven World August 13, 2009 By Stella at Stella's Pop Factory At Stella Pop, we've been in the world of marketing for over 20 years and things have changed for the better over that time period. How did it get better? Gone are the days of push and shoving, endless and overly aggressive follow-up, it's a softer and gentler messaging that seems to connect with clients and client prospects. Let me show you how and give you examples that we implemented at Stella Pop during the rebranding process, these methods apply to any organization, it just...
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Aug 10
0
Stella Pop and Junta42 – Content Marketing is King!
Posted by: Michael S O'Grady
Tags:
Advertising, Brand Content, Content Marketing, creative management, Creative Services, graphic design, Graphic Design Content, Junta42, Marketing, online content, online creation, re-content, re-contenting
Posted date:
August 10, 2009
Thank you Junta42! I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books, I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients. Check it out - that's from Stella herself.
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Aug 10
0
Stella Pop Content Marketing – Be a Leader or the View is Always the Same
Posted by: Michael S O'Grady
Tags:
Advertising, Content, content advertising, content creation, content management, Content Marketing, Creative Services, Marketing, online advertising, online marketing, re-content
Posted date:
August 10, 2009
Stella Pop Content Marketing - Be a Leader or the View is Always Be a leader or the view is always the same, you know the back side of your competition. Nissan has chosen to push the limits of battery car technology by stepping first and aggressively into the fully electric call which gets 100 mph, to be unveiled in 2010. Earth2Tech has the scoop in the online content article, " PHOTOS: Nissan Unveils 2010 Electric Car, Aims for Family Sedan Pricing Written by Josie Garthwaite Here it is, folks: the all-electric car Nissan plans to start selling next year, shown for the first time...
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Jul 30
0
Stella Pop Content Marketing – Are You Tactical or Strategic?
Posted by: Michael S O'Grady
Tags:
Advertising, Content Marketing, developing a business, Marketing, media, Merriam-Webster dictionary, Stellas Pop Factory, tactical thinking vs strategic
Posted date:
July 30, 2009
Stella Pop Content Marketing - Are You Tactical or Strategic? The world is speeding by and sometimes it's hard to get a moment to think especially if you run, manage or own a business. Here are two questions for you whether you are a sole proprietor or board room maverick: Are you a tactical or strategic leader? Are you running a business or developing one? Might be helpful to define both of the words, I know you know what they mean, but sometimes is helpful to see the definition straight from Merriam-Webster: tactical: aiming at an end beyond and taking immediate...
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Jul 30
0
Stella Pop Content Marketing – Bubbles, bubbles Everywhere and the Fizz to Follow.
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content advertising, content design, content development, content management, Content Marketing, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington dc metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 30, 2009
Stella Pop Content Marketing - Bubbles, bubbles Everywhere and the Fizz to Follow.
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Jul 29
0
Stella Pop Content Marketing – The New Publishing that Connects.
Posted by: Michael S O'Grady
Tags:
Advertising, Content Marketing, content publishing, Marketing, message, online content, PR, re-contenting, SEO rich content
Posted date:
July 29, 2009
Stella Pop Content Marketing - The New Publishing that Connects. Do you have a website? But no one goes there, finds it or does anything with it once they get there? Businesses are starting to understand that today's marketing is a whole like publishing. Each company has great products or services and all they're really trying to do is connect with their audience. You have every opportunity to become a trusted content provider, even if you are a small company in a niche market. Heck, even if you are a start-up with two employees, you can now run with the big boys by publishing and marketing...
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Jul 22
0
Jon Stewart: Our Most Trusted Newsman?
Posted by: Michael S O'Grady
Tags:
Advertising, content development, creating a message, creative management, Goodis, Marketing, Telling Your Story, viral marketing
Posted date:
July 22, 2009
Yes, it's true! This very, very funny man has turned himself into the most trusted newsman or newsperson in America. Or so it seems, take a look from Goodis: What does this have to do with telling your story online and connecting with an audience that want and needs your resources and expertise? Well, a lot, because things that start out as a straight advertising or marketing message, in the blink of the eye can turn viral and make that connection that turns your little business into a remarkable message. A message that the masses cannot turn away. Wouldn't that be great! Stella...
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Jul 20
0
Stella, Stella – I Want to Give You the World
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 20, 2009
Here at Stella Pop, we want to give you the world, the online and the marketing message world. Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience. Check out this video from Ida Maria called Stella: Stella Pop, we don't make the pop, we make the fizz! Call...
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Jul 19
0
Does Your Business Have a Gorilla for Sale?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
July 19, 2009
Does your business have a gorilla for sale? Better get one and fast! All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger. As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base. Go ahead,...
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Jul 18
0
Kiss, Kiss – Stella Soleil
Posted by: Michael S O'Grady
Tags:
a creative company, Advertising, content developement, creative management, Kiss Kiss, Marketing, PR, Public Relations, re-content, re-contenting, Stella Pop, stella pop-a creative company, Stella Soleil, Stellas Pop Factory
Posted date:
July 18, 2009
Kiss, Kiss by Stella Soleil is a great work out or dance song. I love the song, maybe she would love our Stella Pop too? Here it is - enjoy from YouTube!
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Jul 13
0
Customer Relationships: Storming (Phase 2)
Posted by: Michael S O'Grady
Tags:
Advertising, Creative, customer relationships, Forming, Graphic Design Content, Marketing, media, Norming, PR, Public Relations, Stella Pop, Stellas Pop Factory, Storming, team building
Posted date:
July 13, 2009
Forming was Phase 1. Phase 2 of customer relationships StellaPop-style is Storming. The storming phase may not be as chaotic or uncomfortable as it sounds. Every group/team will storm...this is where different ideas compete for consideration. The team raises and addresses issues such as what problems they are really supposed to solve, how they will function independently and together and what leadership model they will develop and accept. Team members will open up comparing and contrasting each other's ideas and perspectives. In some cases storming can be resolved quickly. In others,...
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Jun 25
0
Do your Advertising campaigns need a new mobile vibe, shall I say - Mobi-FIZZ! Well, maybe it's mobile? Here's a great video story on the space from CNBC: http://www.cnbc.com/id/15840232?video=1164083693&play=1
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Jun 25
0
The Anatomy of Buzz – Part One
Posted by: Michael S O'Grady
Tags:
Advertising, building fizz, building online fizz, buzz marketing, Marketing, online advertising, online marketing, The Anatomy Buzz
Posted date:
June 25, 2009
"How to Create Word-of-Mouth Marketing" edited and written for The Marketing Gurus by Chris Murray The Anatomy of Buzz by Emanuel Rosen In Brief - Part One Today's consumers are skeptical, and they suffer from information overload. The result: they'll probably ignore the expensive television and print ads your marketing team creates. So how do people decide which car to buy, or which fashions fit the image they're looking for, or what new techno-appliance is a must for their homes? The answer is word of mouth - the recommendations of friends and the buzz that develops in the marketplace....
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Jun 21
0
Renovate Before You Innovate
Posted by: Michael S O'Grady
Tags:
Advertising, Marketing, Product Development, Renovate Before You Innovate
Posted date:
June 21, 2009
Renovate Before You Innovate by Sergio Zyman From the book Marketing Gurus compiled and written by Chris Murray. "Renovate Your Customers' Brand Experience" Even though you might think you're selling a product or a service, you're actually selling an experience. That experience is often the only significant thing that separates you from your competitors. In most cases, experiences have little to do with the products themselves, no matter how hard the companies that offer them try to make a connection. Harley-Davidson motorcycles, for example, are not the most comfortable, fastest, best-designed...
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Jun 21
0
Relentless by Johny K. Johansson and Ikujiro Nonaka This is from the book, The Marketing Gurus by Chris Murray. Final Thoughts - "Lessons for the West" 1. Nurture grass-roots relationships with consumers and middlemen so that you can make intuitive judgement calls when necessary. Blind intuition without an understanding of the markets is dangerous, leading to mistakes in predicting customer behavior. 2. Balance sophisticated market research techniques with intuition about markets and customers. Numbers are necessary, but intuitive judgement based on hands-on research is also important. 3....
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Mar 23
1
Hello world from Stella Pop!
Posted by: Michael S O'Grady
Tags:
Advertising, advertising management services, advertising placement services, b2b creative services, blog, blog development, blog management system, blogging, Brand Content, brand management, brand management services, business-to-business creative services, content development, content management, copy writing for blog, copy writing for websites, creative management, develop blog content, develop site content, facebook, find-ologists, fizz is buzz, fizz makers, graphic design, HD video production, HD video production services, how to blog, internet marketing, keyword development, life cycle brand development, logo design, logo development, lost online, Marketing, marketing services, media, myspace, New Media, page rank, PR, product marketing, product package design, Public Relations, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, SEO analysis, slogan development, Stella Pop, stella pop reston va, stella pop washington dc, stella pop washington metropolitan area, Stellas Pop Factory, tag line development, tagline development, twitter, video content development, viral advertising, viral content, viral marketing, viral public relations, we don't make the pop we make the fizz, website development, website services, YouTube
Posted date:
March 23, 2009
Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...
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