Blog: Tag / Apple
May 26
0
Apps and Advertising – It’s Raining Sales
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, apps, Branding, Content Marketing, Marketing, mobile advertising, PR, stella, Stella Pop, stella pop marketing, Stellas Pop Factory
Posted date:
May 26, 2010
It seems that it's raining sales from advertising place on apps. From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Nov 02
0
Stella Pop: Are You Twitter Tired? – Part Two
Posted by: Michael S O'Grady
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
November 2, 2009
Are You Twitter Tired? The Tweeting End is Nearer than You Think. Part Two The last time I left you, I was ranting about the end of Twitter. Sorry for the rant but my twitter nerves are frazzled and I've seen one to many messages about hair cuts, auto repair or completely irrelevant messaging that never points to the originating site, blog or subject matter. You know that points back to the place we found you in the first place and gives relevance. I know you're all feeling the same way, I hear it quietly whispered every week at parties, networking and in my biz travels. Here's the next installment...
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Oct 27
0
Stella Pop: Are You Twitter Tired?
Posted by: Michael S O'Grady
Tags:
Apple, Bing, Content Marketing, Creative Services, custom content marketing, custom content publishing, Google, Hulu, iTunes, Reader's Digest, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, Tivo, twitter, Verizon FIOS DVR, Yo Stella!, YoStella, YouTube
Posted date:
October 27, 2009
Are You Twitter Tired? Well the Tweeting End is Nearer than You Think. Part One I know, it's really cool right now to be involved with the world-o-tweets and everybody including my grandmother has a twitter account. She's tweeting away about her favorite denture cleaner, how to cheat better at bridge and Reader Digest's's latest diagnosis of her imagined medical conditions. Now, I love my grandmother but that's just plain scary. This is the first of many questions for you social butterflies but the real question is - do you dare to read more because I might be right? Right about what...
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