Blog: Tag / blogging

Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...


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First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy! Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more. IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...


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Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...


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About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...


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Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...


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This information on "Mind Blowing Social Media Statistics" comes from Econsultancy dot com and was posted by Jake Hird. It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now? I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new. So, I’ve collected as much as I can from my previous insane snippets...


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DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...


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Stella Pop is a creative company providing expert service in marketing, branding and advertising. A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center. Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...


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Who doesn't love a sweet and refreshing brand message? A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect. There are a few things to consider now that you know what we do: Is your message remarkable? Does it differentiate you from your competition? What does it communicate? Is...


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Stella Pop Content Marketing - Bubbles, bubbles Everywhere and the Fizz to Follow.


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Here at Stella Pop, we want to give you the world, the online and the marketing message world. Our job is to take your companies message, content and make it remarkable. Sometimes it takes the form of re-contenting, re-contenting is the method of re-using the material that you have developed over months or years of business and re-contenting it to get your business found online. Bridging the gap between selling and messaging content and connecting you with your audience. Check out this video from Ida Maria called Stella: Stella Pop, we don't make the pop, we make the fizz! Call...


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Does your business have a gorilla for sale? Better get one and fast! All businesses needs a differentiator, a big freakin' gorilla. Bet you already have one, hidden in a closet, go look real quick and come back and then watch the video. It's funny and has a way of getting in your head, thanks Michael Unger. As I said, every business needs a differentiator, the online vehicles presently exist and these platforms can do most of the heavy lifting when it comes to connecting your business with your audience. The audience that one day will become your expanding client base. Go ahead,...


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Welcome to Yo Stella! <!-- ckey="2C063269" --> Our little blog for Stella's Pop Factory, a creative company offering services in stella pop, stella's pop factory, Stella Pop, Stella's Pop Factory, fizz makers, fizz is buzz, viral marketing, viral advertising, viral content, viral public relations, advertising, marketing, public relations, PR, creative management, SEO, search engine optimization, internet marketing, website development, website services, media, new media, content development,content management, re-contenting, branding, re-branding, brand management, brand...


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