This morning my team, brought in a very talented Process Management Expert, Abi Kronenberg, to create a flow chart of our processes, project implementation and an analysis our "client life branding system" and one of our secret "soda flavors" - Search Engine Optimization or SEO.
I was concerned, to say the least, a little skeptical but mostly I was wary, we would "blend away" the good taste of our creative juices.
How could a creative company, that takes raw content, ideas, a brand and "your" company's message and turns it into a connection?
Make an assembly line type operation...
