Seth Godin and The Tribes We Lead
Are you and your organization trying to reach an audience?
Guess what, your leading a tribe or trying to connect with a tribe? And they're looking for you so you better make it easy to find you and connect. As Seth Godin would say, better make your product, service and message - remarkable. Or the tribe moves on and finds a new and better tribe to follow.
I bet your asking, what is a tribe anyway?
Well the simple answer, a tribe is the group of individuals your organization is trying to reach for some purpose and this tribe is much smaller than let's...
