Blog: Tag / Content Marketing
Oct 22
0
The DC Goodwill Mobile App – Design and Content Concepts by Stella Pop Marketing
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, graphic design, Marketing, StellaPop, Washington DC
Posted date:
October 22, 2010
The Goodwill of Greater Washington mobile app has successfully been delivered and launched! The DC Goodwill mobile app is a first for any Goodwill nationwide and the best part, it's ready for download at your local iTunes store! Go ahead give a little and feel the power of community! It's been all about the team. Every successful marketing project is all about the team and this project was no exception everyone involved worked tirelessly to surpass all conceivable expectation bring our design and content concepts to life, a special thanks goes out to everyone involved. Please don't let me forget...
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May 26
0
Creativity and Complexity – Viewpoint from 1500 Leaders Worldwide
Posted by: Stella Pop
Tags:
Advertising, blogging, Branding, business publishing, Content Marketing, Creative Services, creativity, Custom Publishing, design, Design Mind, IBM, innovation, leadership, Marketing, Marketing Interface, marketing programs, marketing projects, Marketing Systems, PR, re-content, SEO, stella, Stella Pop, stella pop marketing, Stellas Pop Factory, website development
Posted date:
May 26, 2010
First let me thank IBM for committing to excellence and curiosity. This is their work and it's probably the best "thing" you'll read this year and the shortest at 76 pages but worth every moment you spend. Enjoy! Here's what the site Design Mind (thanks and love the site) had to say and where I originally found the link to this report, I guess I'll call it a white paper but it's so much more. IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing...
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May 26
0
Apps and Advertising – It’s Raining Sales
Posted by: Stella Pop
Tags:
Advertising, Apple, apps, Branding, Content Marketing, Marketing, mobile advertising, PR, stella, Stella Pop, stella pop marketing, Stellas Pop Factory
Posted date:
May 26, 2010
It seems that it's raining sales from advertising place on apps. From MediaPost Blogs, "App Ads Precipitate Sales" by Jack Loechner A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." 55% of the on-the-go audience owns an app-enabled smartphone or mobile...
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May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Stella Pop
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
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Apr 17
0
Content Marketing – Can iPad Save Newspapers And Magazines?
Posted by: Stella Pop
Tags:
Advertising, Branding, cNet, Content Marketing, daily twixel, Marketing, PaidContent, re-contenting, Stella Pop, Stellas Pop Factory
Posted date:
April 17, 2010
Remember that post a few months ago about iPad and the Apple new content delivery system, "Direct to Device - iContent By Apple," well here's a great follow up look at two areas of content and the iPad. cNet and PaidContent dot org By Rafat Ali Apr 17, 2010 12:50 AM ET "Can iPad Save Newspapers & Magazines?" Yesterday I was part of CNET’s Reporters’ Roundtable, talking about the in-vogue topic of whether iPad will be a savior of newspapers and magazines. Moderated by Rafe Needleman, editor of CNET’s Webware, it included Damon Darlin, the technology editor of News York Times,...
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Mar 29
0
Can Animated Video Capture A Company’s Global Vision?
Posted by: Stella Pop
Tags:
Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 29, 2010
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...
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Mar 26
0
Twitter’s New Monetization Platform – Coming Soon
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, Marketing, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tweets, twitter, Web 2.0
Posted date:
March 26, 2010
Twitter's new monetization platform is coming soon to a tweet near you. It seems that twitter's co-founder, Biz Stone was on CNBC and spilled the beans on a coming so called non-advertising methodology for Twitter, that will be rolled out later this month. Via Silicon Alley Insider - At the 1:50 mark, CNBC anchor Michelle Caruso-Cabrera says (paraphrasing), 'I use UberTwitter, which sends me ads that look like Tweets. Are you getting a cut of that ad revenue?' Biz says no. But, he adds: We're going to roll out something we think appropriate not just for Twitter users but also for the ecosystem...
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Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Stella Pop
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
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Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Stella Pop
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
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Mar 03
1
25 Ways to Reboot Brainpower & Add Innovation
Posted by: Stella Pop
Tags:
7, Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, re-content, re-contenting, rebranding, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter-stellapop, Web 2.0, website development, YoStella
Posted date:
March 3, 2010
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper: 1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality. 2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
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Mar 03
1
Innovation Deficit Disorder
Posted by: Stella Pop
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, innovation, Marketing, re-content, rebrand, rebranding, SEO, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 3, 2010
Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur spirit in this country. Eric Schmidt -- Washington Post -- February 2010 Google CEO Eric Schmidt to newspapers: Innovate Your Way Out More than ever, innovation is disruptive and messy. It can't be controlled or predicted. The only way to ensure it can flourish is to create the best possible environment -- and then...
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Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Stella Pop
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
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Feb 24
0
Don’t Read These Best Business Books – You Might Find Marketing Success!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow
Posted date:
February 24, 2010
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
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Feb 21
0
Idea Economy
Posted by: Stella Pop
Tags:
7, Advertising, audience building, Branding, business blogging, Content Marketing, Creative, creative concepts, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, Michael S OGrady, michealsogrady, mikesogrady, re-brand, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, video production, Web 2.0
Posted date:
February 21, 2010
I believe we are living in a moment in history when those with the ideas, will be far ahead of those that just do jobs. Want to make more money, advance your career and prepare for the future - get creative or find an organization with the desire to challenge and chase the creation of ideas. Make sure of one thing, that this organization creating ideas - delivers. The Economist believes that the world is governed by ideas. Because human progress relies on the advancement of good ideas, we are launching a new series of events that brings together top thinkers from around the world to discuss...
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Feb 09
0
Stella Pop Plays Guess The Highway Signs!
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, games to play while driving, highway signs, Marketing, re-branding, re-contenting, stella, Stella Pop, Stella Pop Plays Guess The Highway Signs, StellaPop, Stellas Pop Factory
Posted date:
February 9, 2010
I grew up traveling all over the United States and we drove that fire engine red Ford LTD with tan leather interior everywhere. I better come clean now with my dad. Dad sorry it was me who unlaced all the leather stitched rear seats. I'm sorry, it was just to much to resist and I was tired of looking at the Wyoming country side. Have fun with this one! I bet you can't get them all? Signage is such a powerful branding tool and a good sign or logo lasts in your audience or clients sub-conscious forever. Guess That Highway Sign! From Fast Company BY WILLIAM BOSTWICK Photographer Josef Schulz...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Stella Pop
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Stella Pop
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
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Jan 29
0
What The Hell Are You Saying – Seth Godin
Posted by: Stella Pop
Tags:
4, Advertising, Branding, Content Marketing, creative service, Custom Publishing, Linchpin: Are You Indispensable, Marketing, re-contenting, Seth Godin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
I've read a whole big bunch of Seth Godin books and today after starting another "Linchpin: Are You Indispensable?" It made me think, what the hell is he trying to say in all of them? Is there a common thread? I don't definitively know but I think there is and it's incredibly simple. Here's what I think he's saying: Start Simplify Once you start - do it Finish The cycle of creativity begins again You cannot avoid risk, nor do you want too Where do I sign up? I know what most people are saying at this point but I'm not a creative person and I've got a mortgage. I'm an account,...
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Jan 29
0
Mind Blowing Social Media Statistics
Posted by: Stella Pop
Tags:
Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, Marketing, marketing management, Public Relations, re-contenting, social media, social media statistics, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0
Posted date:
January 29, 2010
This information on "Mind Blowing Social Media Statistics" comes from Econsultancy dot com and was posted by Jake Hird. It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now? I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new. So, I’ve collected as much as I can from my previous insane snippets...
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Jan 26
0
Stella Pop, Kokayi and Ms. DC Partnered with Goodwill – Hit The Studio
Posted by: Stella Pop
Tags:
Across The Fader, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, design, goodwill, Goodwill of Greater Washington, Goodwill of Washington DC, Kokayi, Marketing, Miss DC, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, Web 2.0
Posted date:
January 26, 2010
DC's Grammy Nominee Kokayi, Partners with Ms. DC and Goodwill of Greater Washington. Across The Fader dot com Published on January 8, 2010, 12:24 PM By Drea M. Music is a no holds barred industry. Whether this power is used for good or evil is subject to respective digression, but the local music scene in Washington, DC making good - collaborating unlikely elements and stumbling upon undiscovered genres. Some might say it’s already been done, but melding Hip-Hop and opera has not yet been done successfully, until now. The qualified participants of this latest Hip-Hopera rendition,...
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Jan 24
0
Entrepreneurs Manifesto And Declaration of Rights
Posted by: Stella Pop
Tags:
Advertising, Branding, business blogging, business issues, Content Marketing, Creative Services, Custom Publishing, Entrepreneurs, Entrepreneurs Manifesto and Declaration of Rights, Marketing, small business, small business branding, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, Web 2.0, wordpress
Posted date:
January 24, 2010
Will you join by me in repeating our pledge? The entrepreneurs manifesto and declaration of rights pledging undying support for the worldwide spirit of the entrepreneur. The world's entrepreneur collectively are sitting on the edge of their business seats awaiting change which is a great place to be but feels uncomfortable. The small business landscape is going through a major changes and who knows how it will turn out? That's the uncomfortable part especially when your risking your own money but dramatic change can be painful for the small business community but is a necessary part of long...
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Jan 23
0
What Can’t You Do?
Posted by: Stella Pop
Tags:
Advertising, Branding, Conan O'Brien, Content Marketing, Creative Services, Custom Publishing, Marketing, positive thinking, Tonight show
Posted date:
January 23, 2010
I believe there isn't anything you cannot do. Especially if you have passion, faith, energy and thick skin. It all starts with starting. It's not always going to be easy but what is that's worth doing. Remember the clerk with a good head for numbers and the crazy hair? Well he birthed an equation that changed the world and changed his life in the process. Some people will say his idea has brought lots of pain and death but I believe this equation will bring far more positive outcomes than negative. Sometimes it takes awhile to get there. Are you that clerk, sitting and dreaming about...
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Jan 12
0
Sarah Palin and Fox Business – The New Reality, Reality Show
Posted by: Stella Pop
Tags:
Advertising, Amazing Race, America's Got Talent, American Idol, Big Brother, Branding, Content Marketing, Creative Services, Custom Publishing, Dancing WIth The Stars, Fox Business, Jersey Shore, Marketing, More To Love, Palin, Project Runway, re-content. reality tv, reality television, Sarah Palin, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Survivor, The Bachelor, The Biggest Loser, The Next Food Network Star, Tori and Dean, Web 2.0
Posted date:
January 12, 2010
Sarah Palin will now be appearing on Fox Business Network. Does this point to a new breed of television show - The Reality, Reality Show? I'm not picking sides here, what american really cares: Republican or Democrat, good or bad, conservative or liberal, shirts or skins, socialist or capitalist, blue or red, doesn't really matter. It's one big, well paying football game and both sides enjoy playing the endless game that has momentary winners and losers but never a clear victor thus ensuring the perpetual season called professional politics, media, lobbyist and big corporations. The funny...
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Jan 12
0
All About Goodwill
Posted by: Stella Pop
Tags:
Advertising, Branding, charity, City Renewed, Content Marketing, Creative Services, Custom Publishing, DC, DC Goodwill Fashionista, District, employment services, fashion, giving, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, household items, Jen Corey, job training, Kokayi, Marketing, Miss DC, Miss District of Columbia, PR, re-content, recycling, refashion, reuse, stella, Stella Pop, StellaPop, Stellas Pop Factory, thrift shop, vintage clothing
Posted date:
January 12, 2010
It's always nice to read an article that oozes kindness and thoughtfulness. "All About Goodwill: Miss DC's Recycling Platform (And How We Can All Take A Stand) By Cynthia Bosnian of City Renewed is just that kind of good- hearted and giving article with a community perspective. What makes it so thoughtful? Simplicity - the simplicity of giving those slightly used clothing and household items to an organization (Goodwill) so that they can be ReUsed, ReCycled and ReFashioned. Here's a look at Cynthia's article please click through to enjoy the full read: Most of us are no doubt familiar...
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Jan 08
0
Press Release From Stella’s Pop Factory
Posted by: Stella Pop
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, DC Goodwill Fashionista, goodwill, Goodwill Fashionista, Goodwill of Greater Washington, Jen Corey, Kokayi, Marketing, Miss DC 2009, Miss District of Columbia 2009, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Sweet Spot Studio, video content marketing
Posted date:
January 8, 2010
Stella's Pop Factory and Goodwill(R) of Greater Washington Launches Recycling and Mission Awareness Campaign with Miss District of Columbia Campaign includes original Video Series and Rap-Opera Song conceptualized and developed by Stella Pop, features Jen Corey and Grammy Nominated Artist, Kokayi, the video series documents Miss DC 2009 shopping for Recycled Furniture in Support of Her Recycling Platform for Miss America Pageant. Reston, VA (PRWEB) January 8, 2010 -- Goodwill(R) of Greater Washington, creators of the nationally recognized DC Goodwill Fashion...
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