Well, the answer is simple, someone who has the experience creating and managing content. That's the Stella Pop team. A whole bunch of passionate professionals, with loads of experience putting it to use for our clients - creating and managing content. Re-contenting all that great information.
Check out this great write from Scatter/Gather, the information is top-notch:
I have this friend who’s been looking for a Content Strategist for a web design project. He’s having trouble finding someone who has all the skills and experience that he wants them to have. This is bound to happen,...