Blog: Tag / evid magazine
Oct 08
0
At Least They’re Talking? The Gaps New Logo.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
October 8, 2010
Hi. I'm the new logo and I work at the Gap. It seems most of you hate me. I gotta get a new gig and NO this isn't the phone company. Message from Marka Hansen - President - Gap North America This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision. I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through...
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May 14
0
Newspapers Enters A New Phase But I Have A Question?
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, New Yorker Magazine, newspapers, online content, pay content, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, Stellanomics, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, The New York Times, video production, Web 2.0, web site development, YoStella
Posted date:
May 14, 2010
Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period. I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
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Mar 29
0
Can Animated Video Capture A Company’s Global Vision?
Posted by: Michael S O'Grady
Tags:
Advertising, animated video, audience building, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, InformationWeek, Marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 29, 2010
I found this little gem at InformationWeek - Global CIO Blog, the piece was written by Bob Evans, Senior VP - Global CIO. Here's the video - enjoy! Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing. Most of the animated video is a spirited mix of voice-overs describing...
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Mar 16
0
Are You Wave Willing To Catch The Wave? Google’s Wave.
Posted by: Michael S O'Grady
Tags:
7, Advertising, blogging, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Google, google wave, graphic design, logo design, Marketing, Michael S OGrady, michaelsogrady, re-branding, re-contenting, Search Engine Optimization - SEO, SEO, social media, social networks, stella, StellaPop, stellapop-bing, stellapop-twitter, stellapop-wave, Stellas Pop Factory, video production, Web 2.0, web site development, YoStella
Posted date:
March 16, 2010
About Google Wave Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. What is a wave? A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave...
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Mar 12
0
10,741 Tips On How To Get Your Shorts Whiter and Your Teeth Brighter
Posted by: Michael S O'Grady
Tags:
7, Advertising, brand evolution, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, lists, Marketing, Mashable, Michael S OGrady, michealsogrady, re-contenting, rebranding, social marketing, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, tips, video content, Web 2.0, YoStella
Posted date:
March 12, 2010
Don't get me wrong by reading at my title but I love lists all those pages full of life saving advice, neatly listed out for my convenience. I lov'em and I don't use the word love lightly or often but I'm in love with all those cute lists, as much as any online tip-hound but things are getting a little out of hand. Look at these search results - "Tips on how too..." providing 329 million tip lists in 0.29 seconds. Or these results - "10 Things..." providing 438 million lists of 10 things in 0.67 seconds. That Google search thing is really incredible and I hope it takes off one day without...
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Mar 03
1
25 Ways to Reboot Brainpower & Add Innovation
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, business blogging, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, re-content, re-contenting, rebranding, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter-stellapop, Web 2.0, website development, YoStella
Posted date:
March 3, 2010
Don't say at Stella Pop, we don't provide instant and creative solutions to your everyday business obstacles. Found this list at Wellsphere and loved it, here it is for you. Use it and prosper: 1. Invent and share a refreshing solution to a stubborn work problem – solve a difficulty that leaves you bored or in a rut at work. Brain fact: Boredom is more a habit formed in brains, and shaped by daily choices, then stored in brain as a reality. 2. Uplift your work area with natural lighting. Brain fact: Environments influence brainpower, and a healthy workplace inspires people...
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Mar 03
1
Innovation Deficit Disorder
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, innovation, Marketing, re-content, rebrand, rebranding, SEO, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, Web 2.0, YoStella
Posted date:
March 3, 2010
Eric Schmidt of Google fame writes that the model for innovation in America has to change from a top down trickle method to a bottom up via the availability of information online. This sounds about right to me and we better get working fast to cultivate and nurture our entrepreneur spirit in this country. Eric Schmidt -- Washington Post -- February 2010 Google CEO Eric Schmidt to newspapers: Innovate Your Way Out More than ever, innovation is disruptive and messy. It can't be controlled or predicted. The only way to ensure it can flourish is to create the best possible environment -- and then...
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Mar 02
0
Communicating Your Brand Message – A Quirky Video That Connects
Posted by: Michael S O'Grady
Tags:
7, Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, Marketing, Michael S OGrady, michaelsogrady, re-branding, rebrand, Reston VA, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, Washington DC, Web 2.0, YoStella
Posted date:
March 2, 2010
Every business has a special message that can stimulate an audience to connect with you. Here's a great example of a quirky film with some big names stars and it serves as the perfect example of the online video content possibilities for any business: It's a simple storyline and could apply to any business or brand message providing a little clever creativity and cunning brand message delivery system. Think about it, every business I ever meet had a funny story or situation that could translate into a simple and video short that might get there (clients and client prospects) attention? StellaPop...
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Feb 24
0
Don’t Read These Best Business Books – You Might Find Marketing Success!
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, daily twixel, evid magazine, Junta42, Marketing, re-branding, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, TheBrandBubbleBlog, WebInkNow
Posted date:
February 24, 2010
I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success: 1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
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Feb 21
0
Idea Economy
Posted by: Michael S O'Grady
Tags:
7, Advertising, audience building, Branding, business blogging, Content Marketing, Creative, creative concepts, Creative Services, Custom Publishing, daily twixel, evid magazine, Marketing, Michael S OGrady, michealsogrady, mikesogrady, re-brand, re-contenting, social media, stella, Stella Pop, StellaPop, Stellas Pop Factory, twitter, video production, Web 2.0
Posted date:
February 21, 2010
I believe we are living in a moment in history when those with the ideas, will be far ahead of those that just do jobs. Want to make more money, advance your career and prepare for the future - get creative or find an organization with the desire to challenge and chase the creation of ideas. Make sure of one thing, that this organization creating ideas - delivers. The Economist believes that the world is governed by ideas. Because human progress relies on the advancement of good ideas, we are launching a new series of events that brings together top thinkers from around the world to discuss...
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Feb 04
0
Direct to Device – iContent by Apple
Posted by: Michael S O'Grady
Tags:
Advertising, Apple, Apple Apps, blog, blogging, Branding, Content, Content Marketing, creative concepts, Creative Services, Custom Publishing, direct to device, evid magazine, graphic design, iContent, iPad, iPhone, iPod, iTunes, Marketing, marketing programs, Michael S OGrady, PR, re-branding, re-contenting, Seed dot com, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, video content, video production, Web 2.0, website development, YoStella
Posted date:
February 4, 2010
Apple quite possibly is about to dominate another of the online arena - content delivered directly to a device. The iPad could be another game changer for Apple by creating an iTunes like interface which customers will customized content for daily delivery. I expect in the next two or three years a new online store from Apple, "iContent" which will be geared toward delivering content directly to consumers via the new device - iPad. Bye-Bye - no more newspapers, magazines or websites except maybe through Apples portal, site, store or cloud. Microsoft and Google better get their stuff together,...
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Jan 31
0
What is Twitter? The New World Wide Guide
Posted by: Michael S O'Grady
Tags:
7, Advertising, Bing Twitter, Branding, Content Marketing, Creative Services, Custom Publishing, entertainment guide, evid magazine, Marketing, marketing management, re-branding, re-contenting, social media, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, TV Guide, twitter, Web 2.0, World Wide Guide
Posted date:
January 31, 2010
Twitter is the shortest and most direct connection to the what's going on in the world - a world wide guide. When you set up your follows, you find the topics, people and ideas that interest whether it's for today or forever and your tweet-in-box gets filled with everything you 'might' want to read, watch or scan. Twitter is the new TV Guide. It's a new World Wide Guide to everything! Think on this from Bing Twitter - Today's World Wide Guide: ShiNee Avatar Lady Gaga Miss America Mass Effect 2 iPhone Check out Mashable on Twitter, The average Twitter user doesn’t...
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Dec 09
0
The Art of the Interview: Marc Pachter
Posted by: Michael S O'Grady
Tags:
Advertising, Branding, Content Marketing, Creative Services, Custom Publishing, evid magazine, interviewing, interviewing skills, interviews, Marketing, stella, Stella Pop, Stellas Pop Factory, Ted, video content
Posted date:
December 9, 2009
Check out our interviews at eVid Magazine
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Dec 01
0
Ashton Kutcher and Tiger Woods on Content Marketing?
Posted by: Michael S O'Grady
Tags:
Advertising, Ashton Kutcher, brand, Branding, Content Marketing, Creative Services, evid magazine, Marketing, re-brand, re-branding, re-content, re-contenting, stella, Stella Pop, StellaPop, Stellas Pop Factory, Tiger, Tiger Woods
Posted date:
December 1, 2009
DUDE, WHERES THE CASH? Here's what scares Kutcher: "When I have a conversation with someone and they say, 'I'm not worried about monetization yet.' "Photographs by Jill Greenberg | Story BY: ELLEN MCGIRT What the heck? Ashton is at Fast Company and Tiger is at the Huffington Post? Ashton Kutcher is at Fast Company and says he intends on becoming a new media mogul and social media thought leader. Take a look at this snippet below or follow this link to the full story: The Katalyst HQ series illuminates what Kutcher's production company wants to become: not just a home for his television...
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Oct 27
0
What We Do at Stella Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Stella Pop is a creative company providing expert service in marketing, branding and advertising. A Washington DC based firm with convenient locations throughout the metropolitan DC area, our home office is located in the heart of the Reston Town Center. Stella Pop is full-service firm with the emphasis on service. Our mission is product and service excellence, delivered in a friendly, fun, responsive and most importantly in a creative world class manner. The orientation of our resources is developing and delivering remarkable messages and products that connect, resonate and communicate...
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Oct 27
0
Why We Make Soda Pop?
Posted by: Michael S O'Grady
Tags:
Advertising, advertising washington dc, blog building, blogging, brand, Brand Development, brand management, Branding, branding washington dc, business blogging, Content Marketing, corporate blogging, Creative Services, creative services washington dc, custom content marketing, Custom Publishing, design, evid magazine, graphic design, Marketing, marketing washington dc, re-branding, re-content, re-contenting, Search Engine Optimization - SEO, SEO, Social Networking, stella, Stella Pop, StellaPop, Stellas Pop Factory, stellaspopfactory, video content marketing, video production, video viral marketing, viral marketing, website development, YoStella
Posted date:
October 27, 2009
Who doesn't love a sweet and refreshing brand message? A message that immediately gets your attention, that's memorable and communicates in a manner that motivates people to take action and leads them to connect with your business. Stella Pop soda is our way of getting your attention and at the same time gives us the opportunity to tell a fun brand story thus illustrating our capabilities, creativity and ability to connect. There are a few things to consider now that you know what we do: Is your message remarkable? Does it differentiate you from your competition? What does it communicate? Is...
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Oct 13
0
Stella Pop: Are You Going Nowhere with Marketing Efforts?
Posted by: Michael S O'Grady
Tags:
Content Marketing, Creative Services, evid magazine, Marketing, marketing efforts, marketing plan, marketing program, michaelsogrady, online marketing efforts, Seth Godin, stella, Stella Pop, StellaPop, stellapop-videomagazine, Stellas Pop Factory, video content, video content marketing, Yo Stella!, YoStella
Posted date:
October 13, 2009
Are You Going Nowhere with Marketing Efforts? I'm a Seth Godin groupie but don't tell anyone, I read everything he writes (well maybe not everything) and I love to think about the future and where I'm journeying in this adventurer call business and marketing. How about you does your mind wonder about the possibilities? Seth has this ability to look at a situation and dig deeper than most mortals especially when it relates to connecting to core audience and creating remarkable message marketing that works. In this article featured below, Seth talks about "Traction and Friction" and how following...
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