I know finding time to read is getting tougher and tougher especially if your an entrepreneur or business person hustling to beat your competitors and the economy. I'll make it easy for you with a list of must reads which will bring your marketing, advertising, social media, creative initiatives and branding up to speed, thinking and on the path toward marketing success:
1. Get Content, Get Customers by Joe Pulizzi and Newt Barrett - Junta42.com
Marketing is moving online at a breakneck pace. Several research firms now forecast that the Internet will become the world’s dom- inant advertising...
10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)
This is article from the content marketing expert, Joe Pulizzi at Junta42 is one for everyone in business and that wants to connect with an audience.
Here's a tiny preview please click through for the full read:
I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program. Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states. They...
Less of Me, More of You - A Stella Pop Content Marketing
Thanks Junta42 and Joe Pulizzi for the shout out! It was a real pleasure working with Junta42 and allowing us to share your expertise in content marketing and custom publishing with a wide online audience. I do agree nine minutes is to long but the story was best told in one pass - sorry.
To our viewers, please enjoy this exclusive video interview of Joe Pulizzi. This video is an overview of content marketing and custom publishing for those just starting the process of exploring the content marketing field and services. Once you have...
eVid Magazine's Interview of Junta42's Joe Pulizzi - Content Marketing Expert
Stella Pop presents video interview of Junta42's - Joe Pulizzi founder and co-author of "Get Content, Get Customers."
Joe is a content marketing and custom publishing expert, speaking often to corporate audiences around the world, on the subject of developing a content marketing strategy and plan.
Check out the interview at eVid Magazine
Paul Harvey and The Rest of the Content Story
Everyone knows his trademark phrase, And Now - "The Rest of the Story," it's unforgettably associated with the icon of radio content. When you heard that phrase, you turned up the radio and listened. This is the trademark of great content - it connects. But this connection takes time, years so be patient and most importantly be creative, Paul Harvey built his reputation, brand, content and message delivery skills over a very long period of time.
Check out this article by Jack Funderburk, appearing at Junta42 titled, Paul Harvey - A Content Marketing...
Thank you Junta42!
I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books,
I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients.
Check it out - that's from Stella herself.