I have no idea! And neither does anyone else but this isn't about the data. It's about presenting the data and neither side has done a good job at presenting the facts and fiction.
Want to why I know this?
Just look at the divide that exists within the general population - it split right down the middle. The answer lies in "me" marketing and presenting a message that reaches very small group or niches and presents how it effect each of us in our daily life. How about a creative content message that start a more engaging conversation rather than polarizing people.
Take a look at each...
