Please hear me, I still believe this is a capitalistic country and if you produce "it," you have every right to charge for the sweat of your labor. But it's extremely difficult when you first give it away to later start charging especially after years of giving it away under an advertising model. Look at the Wall Street Journal, they made pay online subscription a part of their model from the beginning and no one complained, if you wanted the WSJ it cost you - period.
I have a question, if I pay for content am I not entitled to receive it un-encumbered without advertising? Here are some...
Surprise, Surprise - People Won't Pay for Online Content
I love my online newspaper, whatever format. I cannot imagine having a tree delivered to my front door seven days a week anymore. But I do know, that there are people who want the touch and feel of the traditional newspaper. This appeared at ReadWriteWeb dot com in an article titled, "80% of US Consumers Won't Pay For Online Content." Written by Frederic Lardinois / November 16, 2009.
According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites....
Thank you Junta42!
I guess were part of the new content marketing media community, thanks to Junta42 and the notice from the author of one of the truly great content creation and copywriting books,
I've read this book and think it might be the bible for professional content creators and copywriter that are in the business of creating custom messaging for core audiences and their clients.
Check it out - that's from Stella herself.
Stella Pop Content Marketing - The New Publishing that Connects.
Do you have a website? But no one goes there, finds it or does anything with it once they get there?
Businesses are starting to understand that today's marketing is a whole like publishing. Each company has great products or services and all they're really trying to do is connect with their audience.
You have every opportunity to become a trusted content provider, even if you are a small company in a niche market. Heck, even if you are a start-up with two employees, you can now run with the big boys by publishing and marketing...