Paul Harvey and The Rest of the Content Story
Everyone knows his trademark phrase, And Now - "The Rest of the Story," it's unforgettably associated with the icon of radio content. When you heard that phrase, you turned up the radio and listened. This is the trademark of great content - it connects. But this connection takes time, years so be patient and most importantly be creative, Paul Harvey built his reputation, brand, content and message delivery skills over a very long period of time.
Check out this article by Jack Funderburk, appearing at Junta42 titled, Paul Harvey - A Content Marketing...